gagan present
TRANSCRIPT
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To study about competitors of Aadhar Retail
Ltd.
Presented by:
Gagandeep Singh
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COMPANY PROFILE
Aadhaar retail ltd started is operations in india in
31,march 2008
Aadhaar retail ltd is the part of future group whose
MD is kishore biyani
Mr arvind chaudhary is the CEO OF THE
COMPANY,
Companys main office is in new delhi The future group has 70% and godrej has 30% share
in aadhar retail ltd
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PRODUCTS SOLD BY THE
COMPANYFMCG
CONSUMER
DURABLES
AGRI PRODUCTS APPARELS
GROCERY
GENERAL
MERCHANDISE
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OBJECTIVE OF STUDY
To analyse the service as compare with other retail
companies.
To Study about the product that customers mostly
demands. To study about the various factors that influence
customer demand.
To study about the future prospects of aadhar retail ltd
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RESEARCH METHODOLOGY
The research method used for this purpose was
exploratory
Primary data consists of questionnaire.
Secondary data was obtained from internet websites
Sample size used was 60 customers of Samrala
region.
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For how long have you been dealing with the Aadhar retail ltd?
a) 1 year b) 2 years
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On what basis Aadhar retail ltd is better than other retail outlets?
Price
Quality
Availability Service
Others
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Do you think Aadhar is better than haryali or E-choppel?
Aadhar
Haryali
E-Choppel
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Which of these products do you prefer to buy?
FMCG
Grocery Items
GeneralM
erchandiseAgri Products
ConsumerDurables
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How frequently do you visit Aadhar Retail outlet?
Daily
Once in a week
FortnightlyMonthly
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What are the future prospects of growth of Aadhar Retail Ltd.?
Good
ModerateLow
35%
17%
8%
good
moderate
low
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FINDINGS
Sale of agri products is highest in aadhar
Aadhar still lag behind its competitors i.e Haryali and
e-choppel
Pricing policy of aadhar is better than its competitors
so it has good prospects of growth in future
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SUGGESTIONS
Make aadhar retail outlets more comfortable
Various discounts should be given
Retail outlet employee should interact more
with rural customers
More product range
Service should be improved
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LEARNINGS
Discpline
Punctuality
Dealing with customers
How to make relations
Business ethics
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