gaining and presenting a new perspective tableau
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Utilize Tableau and other data extraction tools to gain broader insights into your website's user behavior.TRANSCRIPT
Web Analytics Wednesday
Gaining and presenting a new perspective
Thomas Bosilevac
Where have I fit in…• Utilizing Analytics: 5 years
– Agency world (VML)– E-Commerce (WhatsHotNow)– Business Process Apps– Virtumundo – SPAMMERS (but learned a TON)
• Managing Analytics: 5+ years– Web Analytics Manager Caterpillar– Program Manager (Intranet Analysis): Microsoft
• Implementing Analytics: 5+ years– WebTrends: (Principal Consultant,Speaker, CYA’r)– Independent (Holland America, LuxuryLink, Stanford
Hospital, Blurb Books)– (Co-founder) MashableMetrics– (co-founder) PurchLive
These guys really want
data …
These guys really want data
more than they ask
Del
iver
y of
dat
a is
a
crap
-sho
ot
Not from a lack of a
(though still an issue)
“ANALYTICS” GOOGLE SEARCH VOLUME INDEXOr a lack
of …
But because the process to get here
Now looks like this…
Challenges within “Web” Analytics
• Disparate datasets:– Google Analytics \ Webtrends \ Omniture– Twitter \ Facebook \ YouTube– AdWords, DART ads, CPM runs– eMail and CRM data
• “big data”- High cardinality
- (Date, Location, Sources, Landing Page, Campaign…)
- Current analytics tools act as data acquisition not true reporting
The Problem…
Full day… Few days … Last
Minute
Excel is good at telling facts Not at exploring the reason
COMPARE – CONTRASTQuickly utilize multi dimension graphing. (scatter + size + color)
Non- Branded
Over 49K unique phrases
ENGAGEUse Quick Filters- Range, Interactive Selection, Dropdown(s)
ACCESSIBILITYA low learning curve is ESSENTIAL for enterprise adoption