INBOUND MARKETING OVERVIEW

Building Traffic, Leads, and Customers by Attracting and Nurturing

WHAT IS INBOUND MARKETING?

INBOUND MARKETING METHODOLOGY

WHY INBOUND MARKETING?

BUILDING A CAMPAIGNVISUALIZE AN OFFER TO GIVE YOUR LEADS, PROSPECTS OR CUSTOMERS

BUILDING A CAMPAIGNCREATE A LANDING PAGE TO ADVERTISE OFFER

BUILDING A CAMPAIGNCREATE A CALL TO ACTION THAT LINKS TO LANDING PAGE

BUILDING A CAMPAIGNCREATE CONTENT THAT IS ON THE TOPIC OF THE OFFER

BUILDING A CAMPAIGNOPTIMIZE CONTENT WITH LONG-TAIL KEYWORDS FOR RANKING IN SEARCH ENGINES

BUILDING A CAMPAIGNPROMOTE CONTENT AND LANDING PAGES IN SOCIAL MEDIA AND PAID SEARCH

BUILDING A CAMPAIGNUSE DRIP EMAIL CAMPAIGNS TO NURTURE LEADS FROM OFFERS

BUILDING A CAMPAIGNUSE MEASURMENT & ANALYTICS TO REFINE AND EXPAND

BUILDING A CAMPAIGNMEASURE ALL CAMPAIGN ELEMENTS

Landing Pages• Conversion Rate =• Total Submissions = • New Leads = • Customers =

Call to Action Buttons• Views to Clicks Rate = • Clicks to Submissions

Rate = • Views to Submissions

Rate =

Lead Nurturing Emails• Opens = • Open Rate = • Click Through Rate = • Reconversions = • Customers =

Email Blasts• Opens = • Open Rate = • Click Through

Rate = • Reconversions =• Customers =

Blog Posts• Page Views = • Inbound Links = • Leads =• Customers =

Social Media Posts• Clicks = • Shares /

Retweets = • Leads = • Customers =

BUILDING A CAMPAIGNSUMMARY

Targeted Offers Generate Leads, Prospects & Customers.Landing Page & Call To Actions Promote the Offer.

Automated Emails Guarantee Follow Up with Contacts.Email Blasts Advertises Offer to Existing Contacts.

Content Attracts Organic and Social Media Traffic.Social Media Scheduling Promotes Offer and BContent.

Analytics Measure, Analyze and Improve Each Campaign Element.

More Traffic

More Leads

More Customers

Measure & Analyze

WHAT IS GALILEO TECH MEDIA?

An Firm that Specializes in Servicing In-House Agencies and Marketing Directors We help improve search engine rankings with better keyword research from

experienced keyword scientists and a database of contextual qualifiers. To improve rankings, we also provide better SEO content from a network of agency-vetted copywriters with SEO experience.

We help improve customer engagement metrics by a keen understanding of demand-generation content that works.

We understand how to build a process around content and keyword research to manage it better, and to scale it globally.

We focus on controlling budget by giving agency-vetted free-lance talent lots of volume, and getting discounted rates. We keep our overhead low by keeping our infrastructure virtual, enabling us to add a project management layer that insulates our clients from personnel changes.

We build technology and processes to integrate with client systems, so that client personnel can focus more on getting things done instead of administration. We customize our billing to meet the internal requirements of our clients.

WHY GALILEO TECH MEDIA?

Why Work With Galileo? In 2014, 58% of Fortune 500 companies have in-house agencies, which is our central point of focus Growth of 16 points since 2008 – and on the rise!

We’ve honed our skills in the most competitive market in the known universe: New York City As they say, “if you can make it here, you’ll make it

anywhere”…. Galileo puts the best talent available in the market to work for you We serve as an efficient extension of your own in-house

team, whenever you need extra help for marketing, technology, and more

FINAL THOUGHTS ON INBOUND MARKETING

Don’t get lost in the myriad of Internet Marketing tactics. Connect with target audiences through a strategic Inbound Marketing Campaign.• Our flexible approach makes it easy to

get started. • We can work project based or retainer

based. • We can create strategy or execute yours.

• We can put together a proposal with our initial recommendations, and go from there!