gallery one seminar@mit
TRANSCRIPT
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Gallery One at the Cleveland Museum of Art
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http://www.flickr.com/groups/2351890@N22/
References
source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/
http://www.nytimes.com/2013/03/21/arts/artsspecial/at-cleveland-museum-of-art-the-ipad-enhances.html?pagewanted=all&_r=0
http://exhibitdev.wordpress.com/2013/09/23/review-cleveland-museum-of-arts-gallery-one-part-one/
http://www.museumsandtheweb.com/cma2013/
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Gallery One 13.000 sqf
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Audience ResearchFormative Evaluation Study
http://www.audiencefocus.com/us/clients.html
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Goals of Gallery One■ Create a nexus of interpretation, learning, and audience
development
■ Propel visitors into the primary galleries with greater enthusiasm, understanding, and excitement about the collection
■ Build audiences—including families, youth, school groups, and occasional visitors—by providing a fun and engaging environment for visitors with all levels of knowledge about art
■ Enjoy an organic, visitor-centered, visitor-driven experience
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Goals of Gallery One■ Employing engaging interactives for critical observation to
develop an engagement with the (entire) collection
■ Feel empowered to browse, explore, and create personal meanings about the museum’s collection
■ Create a personalized profile driven by their interests
■ designing through a collaborative approach
* source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/
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The Conception BehindAsking visitors a question to engage them in their experience: (1) What is it, and what do you see? (2) How is it made? (3) Why was it made?
This approach privileges inquiry-based techniques for exploring the collections
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The Conception BehindInformation is delivered in ways that feel like experiences rather than didactic lessons
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The Conception Behindencouraging people to use the entire museum as a place to spend time learning, exploring, and having fun with each other
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The Conception Behindshare their experiences with each other
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The Conception Behindshare their experiences with each other
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The Conception Behindcreating audio and video interpretation with multiple voices and perspectives and experts and community members in conversation
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Digital Media in the G-OneInteractives (Lens). Six interactive kiosks
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Digital Media in the G-OneThe Wall. 40-foot multitouch display
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Digital Media in the G-OneArtLens. iPad guide tour
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Digital Media in the G-OneStudio Play
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Digital Media in the G-OneThe Beacon.
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Interactive (Painting Lens)
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Interactive (Painting Lens)
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Interactive (Painting Lens)
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Interactive (Lions Lens)
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Interactive (Lions Lens)
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Interactive (Sculpture Lens)
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The Collection Wall
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The Wall & the CMS
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The Wall + ArtLens (iPad)
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Guided Tours
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Location-aware system
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interpretative content
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contextual hotspots
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Designing Through Innovative CollaborationTechnology integral to design process
“Our guiding philosophy for Gallery One was based on collaboration, teamwork, and an immersion in content to foster the best process of realizing an ambitious project in record time. Our interactive design firm, Local Projects, worked in deep collaboration with museum staff in multiple, extended group brainstorms to translate creative content into innovative visitor experiences. Many digital experiences were created and workshopped, and then the best were chosen for final execution. This helped offer flexibility to align the project budget and scope and timeline into a final approach that was optimized for each part of the team.” (Alexander, Burotn, Goeser 2013)
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http://www.flickr.com/groups/2351890@N22/
References
source: http://mw2013.museumsandtheweb.com/paper/transforming-the-art-museum-experience-gallery-one-2/
http://www.nytimes.com/2013/03/21/arts/artsspecial/at-cleveland-museum-of-art-the-ipad-enhances.html?pagewanted=all&_r=0
http://exhibitdev.wordpress.com/2013/09/23/review-cleveland-museum-of-arts-gallery-one-part-one/
http://www.museumsandtheweb.com/cma2013/
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grazie :-)