Scratch Cards

Game 1 – Grab A Grand

Sales: £19,483= 97.4% of cards ordered purchased

Donations: £1,514

Game 2 – Stacks of Cash

Sales: £26,795= 89.3% of cards ordered purchased

Donations: £1,789

Game 3 – Pot Luck

Sales: £28,340= 94.4% of cards ordered purchased

Donations: £3,366

Game 4 – Strike It Rich

Sales: £38,832= 97.08% of cards ordered purchased

Donations: £4,122

Game 5 – Lucky Day

Sales: £44,349= 98.5% of cards ordered purchased

Donations: £2,884

Game 6 – Grand Day

Sales: £49,489=98.9% of cards ordered purchased

Donations: £2,955

Game 7 – Ruby Riches

Sales to date: £13,000

Donations: £890

Total Scratch Card Income To Date

£237,808

Prizes:•Recommend cash

•40% are winning cards

•More smaller prizes i.e £1/£2 wins encourage more sales

•Prize money is not always claimed

Prizes Expense Example:•50k scratch card game

•£20k potential prize fund

•Only £12k claimed

Scratch Card Expenditure•Print of cards

•Prizes

•P.O.S

•Tins/Dispensers (1st game cost)

•Servicing/mileage costs (sponsored car)

Where we sell our scratch cards•Outlets

•Promotional stand activity

•All DMH Shops

•Day Hospice

•Hospice led events

•As Wedding Favours

•Charity Of The Year events

Interesting sales stats (figures taken from last scratch card game)

•£10k sales from promotional stand/DMH events

•£7,300 sold as Wedding Favours

•£5,500 Moat House (Charity of the Year)

•£5,200 via our Hospice Shops

•£4,500 Day Hospice

Administration•All of outlets are placed on Rounds

•Outlets have stock/sales control sheet

•Outlets have a scratch card tin & dispenser

•We service outlets quarterly (use vols & canvassers)

•Outlets receive welcome pack/procedure card

•Sales/income/stock & outlet contact data currently recorded on Excel

Staffing•p/t member of admin staff administers all “non weekly lottery income”

•Promotions Co-ordinator organises:

Servicing New outlets Wedding Fayres/DMH Led Events Publicity

Gambling Commission•Price of ticket

•Last date of sale

•Lottery licence holder

•Licensed with the Gambling Commission (GC website address)

•Over 16 (best practise)

•Gamble responsibly – Gamcare (best practise)

•Gambling Commission submission - 13 weeks after last date of sale

Raise Awareness

Messages posted on Facebook

Raise awareness•Local press

•Point of sale material

•Hospice newsletter

•Staff awareness

•Website

Communicate•Thank you certificates

•Thank you cards

•Correspondence to Wedding Favour purchasers

•Hospice Shops (Retail Bulletin)

•Day Care

•Fundraising

Thank

you

Scratch Cards