game changer: mobility, games and gamification for the communications profession
DESCRIPTION
My presentation at the 2012 IABC World Conference in Chicago, June 26. This is a Slidecast presentation, so you can view it like a typical Slideshare deck or click the PLAY button and let it run itself with the audio recording of my talk synced up with the slides.TRANSCRIPT
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Game Changer:Mobility, Games& Gamification
Shel Holtz, ABC@shelholtz
#IABC12
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Participants cast their votes using mobile devices via PollEverywhere.com
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Source: Forrester Research
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Source: Forrester Research
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The Law of Mobility(Russ McGuire)
The value of anyproduct or service
increaseswith its mobility
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Assumption: To use a product or service, you access it from a fixed location.
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Mobilealters the conditions
under whichproducts and services
can be used
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Participants cast their votes using mobile devices via PollEverywhere.com
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TheSecondScreen
Why not in business?
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Video excerpt from season finale of TV series “Touch” demonstrated Augmented Realityin a default AT&T app, “AirGraffiti”
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Layar Augmented Reality video from this presentation can be found here:http://www.youtube.com/watch?feature=player_embedded&v=wi80g9WJvmw
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A video similar to the one used in the presentationis available here:
http://www.youtube.com/watch?v=q88Lt1lYuK0
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Emart “Shadow QR Code” campaign video from the presentation:http://www.youtube.com/watch?v=1N6EdgN3FUU
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THE COMMUNICATION CHANNEL
OF THE FUTURE
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Implications
• Policies• Training• Education• Content• Context
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VideosTextImagesGames & gamification
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#WakeUpPics
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61% of surveyed CEOs, CFOs and other senior
executives say they take daily game breaks at work
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Reality
• The worst game ever– Purpose is unclear– Not motivated to keep plugging away– Individual goals are uncertain– Feedback infrequent, missing and/or confusing– Lack of control
-- Jane McGonigal
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What Makes it a Game?
• Voluntary• A goal• Restrictions (rules)• Voluntary obstacles• Feedback system• Video games = network effect
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Why Do We Play?
• Intrinsic rewards– Daniel Pink says…
• Autonomy (self-direction)
• Mastery (get better at something that matters)
• Purpose (be part of something larger than ourselves)
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Why Do We Play?
• Intrinsic rewards– Jane McGonigal says…
• Satisfying work• The experience or hope of being successful• Social connection• Purpose
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Still confused?
I get paidExtrinsic
but the project never launchesIntrinsic
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Do They Work?
• Employees trained on video games…– Learned more factual information– Attained higher skill levels– Retained information longer
…than workers learning the traditional way
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Gamification
• Incorporating game dynamics intonon-game situations
• Gartner: By 2014, 70% of large companies will use it
• Workplace trends:– Points– Badging (e.g., LiveOps call centers)– Leaderboards – Peer recognition
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Your Next Steps
Mobile technology auditJoin the teamInstigate if necessary
Mobile communication auditGame/gamification pilotEasy stuff: Just do itEverything else: Develop strategy, planEncourage technology populism
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Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons
Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0
Shel Holtz, ABCPhone: 415.881.7430Twitter: @shelholtzEmail: [email protected]: holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizLink blog:linksfromshel.tumblr.comVideo blog: shelholtz.comSkype: shelholtzPinterest: pinterest.com/shelholtzFacebook: facebook.com/shel.holtzLinkedIn: linkedin.com/shelholtz