Game-changing digital applications for

a traditional industry.

Founded in 2014, kloeckner.i combines Klöckner’s century of experience

in international steel distribution with the agile, customer -centric

approach of a start-up. Around 90 experts in software development,

data analytics, online marketing and UX design constantly work in

cross-functional teams to innovate and optimize the supply chain from

procurement to delivery.

kloeckner.i is far enough away from Klöckner & Co to

work creatively, yet close enough to leverage the parent

company’s expertise as well as access to customers and

suppliers. With its suite of digital tools and services,

kloeckner.i has turned Klöckner & Co into the digital

frontrunner in the steel and metals industry.

As an international steel distributor, Klöckner & Co faces a challenging

market environment with weak demand and volatile prices. As early as

2014, Group CEO Gisbert Rühl recognized digitalization as an

opportunity for Klöckner & Co to set itself apart from the competition.

This has proved a great success - Klöckner & Co now already generates

38% of its annual sales of over six billion euros via digital channels and

this is set to continue rising rapidly. In 2022, the digital share of sales is

expected to be at least 60%.

By then, digitalization is projected to contribute over 100 million euros

to Klöckner & Co‘s operating result.

DESIGN THINKING LEAN START-UP AGILE DEVELOPMENT

Solve real problems Fail fast, fail cheap Scale

DEFINE

PROTOTYPE

IDEATE

TEST

EMPATHIZE

LEARN MEASURE

BUILD

DATA

PRODUCTIDEA

Full-fledgedSolution

MVP

MMP

PRODUCTS

SERVICES

Efficient processing of producer &

other vendor transactions

Greater efficiency &

better performance

Transparency, convenience &

accelerated service

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