game design lab 1.0: bucharest
DESCRIPTION
This is the short presentation introducing into the gamification hype. It is the intellectual junk for our left brains that does not explain what happens in the GAME DESIGN LAB but calms down our ratio. Have fun and start playing for real!TRANSCRIPT
In another time on another planet.
12/09/2011
GAME DESIGN LAB 1.0: Bucharest
Hai frate…
muse, dreamer & designerpersonal game: connecting the dotsprofessional game: connecting resources 4 innovation
mission start up: pmi beta (seals)playmates we love you
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passt scho
coach & consultantdreamer & playerpersonal game: up side downprofessional game: presente!
mission start up: pmi beta (seals)playmates we love you
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Our mission
Activating #HumanCapital & #SocialCapital by playful interactions for increasing your value.Learning. Social Capital is based on trust&knowledge, shared values&opportunities.
Social Capital is the only capital that is growing when shared.
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Social Capital
Bridging. Connecting bringing together users and stakeholdersBonding. Building a strong & interactive community key: #fluent. online - offline establishing a huge user participationLinking. Getting financial fuel creating opportunities
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Game design
Game design is a process of:1Imagine a game2Define how it works3Describe the elements that will be part of the game4Play your game – test and fail!!!! (pmi)
Source: ADAMS, Ernest; ROLLINGS, Andrew. Fundamentals of Game Design. Pearson: 2006
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The magic circle of Johan Huizinga
Mundo Real
- Questions- Fear- Uncertainty- Responsbilities
Círculo Mágico
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Game mechanics
Gam
ing
dyna
mics
Game theory
Serious games
Badgification
Game design
Social GamesSource: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail
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Definition
Gamification is: the processof using game thinking andgame mechanics to solveproblems and engage users
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Why?
Education, Entertainment, Engagement, Exchanging value.
Source: FIANDACA, Daniele e BURGOYNE, Patrick. Digital advertising: past, present, and future. UK: Creative Social, 2010
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User/gamer types
Achievers (10%)
Killers (1%)
Socializers (80%)
Explorers (9%)
Source: Bartle: http://en.wikipedia.org/wiki/Bartle_Test
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Experience systems
Short- and long-term goals
Rapid, frequent feedback
Other people
Rewards for effort
Uncertainty
Source: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail
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Types of rewards/incentives
Status
Access
Power
StuffSource: Social Physicist: http://www.slideshare.net/ervler/gamification-future-or-fail
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FlowPlay 4 real Epic Win Strategy
Making the difference
1Meaning
2Mastery
3Autonomy
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Source Deterding, Getting gamification right.
MeaningPlay 4 real Epic Win Strategy
Source Simon Sinek: ‘How leaders inspire’
MeaningPlay 4 real Epic Win Strategy
• Tap personal goals, interests and passions• Tap the existing community of interest around your core activity/content• Wrap your activity in a visually supported story• Beware of messing with social context meanings
Source Deterding, Getting gamification right.
MasteryPlay 4 real Epic Win Strategy
• Provide interesting challenges• Provide goals that are clear, scaffold, paced, and varied• Provide juicy feedback• Beware of encouraging unintended behaviors
Source Deterding, Getting gamification right.
Autonomy
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• In productivity contexts: Beware of curbing autonomy• In consumer contexts: Beware of devaluing your product• Provide a shared digital toy object open for exploration and expression, with starting points
Source Deterding, Getting gamification right.
Pssst Play 4 real Epic Win Strategy
It’s the process not the features!
Play 4 real Epic Win Strategy
Play 4 real Epic Win Strategy
In another time on another planet
Challenge. Create a new game to overcome current challenges. In Real Life.Playground. A lab of funky scientists on another planet in another time.Tools. Your superpower and network.Mission: Define it by yourself.Reward. Make it happen.
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Game on
Build teams of 5 in 25 sec.Get your superhero pictures.Focus on your power.Feel the strength and support of your partners.
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Our goal
Stop thinking!!!
Start playing. Now!
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