game of thrones scavenger hunt for sxsw 2015
TRANSCRIPT
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Our Game of Thrones experience for Canal+ Spain created a massive 43% increase in positive brand sentiment.
To a packed room at SXSW 2015 we presented our work and also launched a “companion app” that included a 1 mile scavenger hunt around downtown Austin
This presentation is about that game.
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1.5 Km< 1 MileAbout 30 -40 mins to complete
http://19reinos.cm.cr
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Various input types
Personalization
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Google Street view
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Tram tracks
2000lb Hill = Hil ton ;)
Badge!
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Courtyard hotel
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Before After crafting poison
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• All logic, badges, photos, interaction created in by Conducttr
• Communicator app skinned to match the theme