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Game Plans for Publishers to Build Direct Relationships with Customers - Sameer Shariff, CEO, Impelsys Inc. Slide 2 Transitioning from B2B to B2C Slide 3 Manufacturing to Service Industry Shift Slide 4 Software and Hardware platform infrastructure Slide 5 Building a robust infrastructure Slide 6 Store and manage your digital files Slide 7 Deliver to all retailers Slide 8 Marketing tools to help you get discovered and create a web audience Slide 9 Data collection tools to see what your customers are doing Lokesh, If you can think of anything better pls feel free Slide 10 Make your books available on the cloud Slide 11 Multi Device availability Slide 12 Apple iPad Mobile Devices Samsung Galaxy Tab B & N Nook Sony Reader Amazon Kindle eReading Devices Tablets Slide 13 Buy once, read everywhere Slide 14 Customer Management and Customer marketing Slide 15 Audience Development Connecting directly with your audience Slide 16 Reporting tools and web analytics Slide 17 Delivery Infrastructure Slide 18 Cuts down inefficiencies in distribution and delivery of content Captures data about customer behavior and usage patterns Enables direct interaction with and between customers Allows access to content from anywhere Internet Your Most Efficient Medium Slide 19 Books On The Cloud Why have books on the cloud? Because your consumer expects it Multi-device accessibility Follow the leaders Amazon, Google Slide 20 Discoverability & Viral Marketing Slide 21 Your customers become your retailers Slide 22 Your consumer becomes your distributor DISTRIBUTOR INFLUENCING SALES BRAND VOICE BUILDING OPINIONS CREATING CONTENT INFLUENCING CONTENT BUYER Slide 23 Results From Experimentation iPublishCentral Portal Customers Slide 24 Thank you Sameer Shariff Founder & CEO iPublishCentral sshariff@impelsys.com