GAMEIFICATION OF THE LIFE

GAMEIFICATION OF THE LIFE

2010: 6.8 miliardi le persone nel mondo2014: 9 milIardi le persone nel mondo

2010: 6.8 bilion people 2014: 9 bilion people

HOMO LUDENS – 1938 book by Johan Huizinga

PLAY THEORY1. Play is free, is in fact freedom.2. Play is not “ordinary” or “real” life.3. Play is distinct from “ordinary” life both as to locality and duration.4. Play creates order, is order. Play demands order absolute and supreme.[

5. Play is connected with no material interest, and no profit can be gained from it.

Come on! It’s time to evolve…

+100 Milions of people everyday challenges themselves seeing “The Milionaire”

+100 Milions of people everyday challenges their friends

Outdoor Play

$77 bilion Videogames Industry

Penetration: 3% world populationARPU Console: +$400

No One console generation has sold more than 200k units worldwide.

Alta Marginalità per i bestsellers

Available since November 10 2009The Biggest entertainment launch in History.

- $330 million at dayone-$550 million in first five days (Book Harry Potter and the Half-Blood Prince $394 million, The Dark Knight $203.8)-$1.5 billion today

Shifting Biz-Model

From 0 to +200 employers in 2 years

EA cut 1500 employers, dev team and franchise console/pc

ALSO THE RETAIL WILL CHANGE…. PREPAID G

AME CARD

S

Prepaid Game Cards Gamestop cross promote its first online game

SOCIAL GAMING FACEBOOKONLIVE: THE DESRUPTION OF PACKING?

- DAYONE JUNE 17 – Only USA

- BIG PUBLISHERS ON BOARD (EA, Ubisoft….)

- STREAMING AAA VIDEOGAMES ON YOUR TV

- NO BOX/NO PACKING

11 million units sold

83 million monthly active users

30 million daily active users

GAME DESIGN 1.5-My favourite friend became the chef- My cheating ex girlfriend cleans the toilet

GAME DESIGN 2.0 – The Next Future-The new Halo chapter on Facebook use the social graph. Each of us will be the Master Chief and real life enviroments (via FB photos) will influence levels and items.

- Geolocation API will unlock special mission moving away from our city

- In-game female characters based on our real life preference based on status updates, group pages ad ex girlfriends.

BEYOND THE PLATFORMS

WAKE UPWifi Toothbrush tracks how often people brushing teeth.

GAME MECHANICS:-Collect 2 daily burshing teeth- Reach the mission and unlock daily achiviements- Leaderboard: check the “hygienist of the day”- Rewards: Unlock virtual goods on display

@ WORK

Attent enables a monetary-based message prioritization system. Emails are visibly tagged with a currency value that signals the importance of the message. Attent is a hosted solution that integrates with Microsoft Outlook — so you don’t need to learn a new interface.

E-MAIL OVERFLOOD?? NO PROBLEM!

LAUNCH/DINNER

Mobile Phones, barcode reader enabled, tracks foods and courses suppying calories info.

If people have the opportunity to earn points for eating healthier — or, alternatively, can be punished for eating junk food — they will probably be more likely to stick to a beneficial nutrition plan.

EVENINGWe spend an important amount of time in various locations.

Start ups Gowalla and Fourquare utilize game mechanics creating a geo social network.-Explore suggested locations or add new locations- Heavy users become “Mayor” of a place- Virtual Goods and Currency economy based on real places

GAMEIFICATION

Apps that use game mechanics in non-game contexts

Within the next 10 years, almost every consumer interaction will have game mechanics built into it.

By making real-life tasks and experiences more like games

applications that use game mechanics in non-game contexts

Changing the incentive system from “penalties if you don’t” to a “bonus if you do” motivator.

FABIO VIOLATeacher @ MILAN - IULM UNIVERSITYLinkedin: www.linkedin.com/in/FabioViolaMob: +39 3315789157