games and gamification - part two [digitalmedia]
DESCRIPTION
This presentation focuses on the initial concepts of games, game industry and gamification. Version 1.1: Same same but different from the Elective Media course.TRANSCRIPT
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 1
Zombies Run!
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Zombies Run!
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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Gamified Applications
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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Mechanics for Gamification
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‣ points
‣ achievements
‣ badges
‣ levels
‣ progress bars
‣ leaderboards
‣ virtual currency
‣ rewards
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 5
Donald Norman - The Design of Everyday Things
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 6
Donald Norman - The Design of Everyday Things
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 7
Ch
allen
ge
Time Spent
Gam
e M
echan
ic Z
enAnxiety
Boredom
http://www.goodreads.com/book/show/66354.Flow
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards to websites and apps.
But that’s not what makes games truly compelling.
What is not Gamification?
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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Early-on gamification involved adding simple game mechanics
like points, badges and leaderboards to websites and apps.
But that’s not what makes games truly compelling.
Good games take players on a journey, giving them something
to learn, master and share.
Gamification 2.0 is about creating game-like digital services
that shape real-world behavior and deliver deep value
to players, — using a blend of intrinsic and extrinsic motivations.
What is not Gamification?
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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Vocabulary Check
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Express Compete
Explore Cooperate
http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
1. Know who’s playing — design for their social style
2. Build Positive Emotions into your core activity loop
3. Build a system that’s easy to learn and hard to master
4. Design for Onboarding (Tutorial), Habit-Building, and Mastery
5. Use Progress Mechanics to “light the way” towards learning and mastery
6. As players progress, unlock greater challenges and complexity
7. Deliver intrinsic motivations like Power, Autonomy and Belonging
Seven Golden Rules of Gamification 2.0
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http://www.slideshare.net/amyjokim/beyond-gamification-7-core-concepts-for-creating-compelling-products
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Octalysis: Gamification Framework
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http://www.yukaichou.com/gamification-examples/octalysis-complete-gamification-framework/
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Octalysis: Gamification Framework
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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Octalysis: Gamification Framework
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Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Octalysis: Gamification Framework
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http://www.habitrpg.com
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
HabitRPG
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http://www.kickstarter.com/projects/lefnire/habitrpg-mobile
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Tourney (FHNW)
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http://sisr.cs.technik.fhnw.ch/index.html?level=level-usecase2.json
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014 18
Workshop.
Philip Toledano
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Gamification Sprint (10’)
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Based on the 2013 half year report, Easyjet lost big part of her coverage
in continental Europe to the competitors. The CEO called your agency,
and gave you and your team the opportunity to design a loyalty system
which would make all the passengers go crazy!
- Motivate new passengers with easy-to-earn rewards
- Motivate frequent flyers with desirable challenges
- Motivate lost passengers with an innovative system
(discounts/points)
http://boardingarea.com/flyingwithfish/2010/04/29/not-using-your-frequent-flyers-miles-is-like-giving-airlines-free-money/
Institut für Wirtschaftsinformatk / Institut Visuelle Kommunikation – Safak Korkut 18.02.2014
Thank you!
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gamifyu.org
@safakkorkut