games control - gfk entertainment charts · © gfk 2014 | games control manual | 2014 3 agenda 3...

© GfK 2014 | Games Control Manual | 2014 1

GAMES CONTROL Manual

English Version

2014


Agenda

2

1. Introduction

1.1 Login

1.2 Dashboard / Analysis / Downloads

1.3. Search Level

2. Scope Levels – Market / Company / Product

2.1 Market

2.1.1 Total Sales

2.1.2 Distribution Channel

2.1.3 Areas

2.1.4 Products

2.1.5 Topline

5

6-8

9

12-13

14-15

16-17

18-19

20-21


Agenda

3

2.2 Company

2.2.1 Product

2.2.2 Market Shares

2.2.3 Price groups

2.2.4 Bestseller

2.3 Product

2.3.1 Price Groups

2.3.2 Individual Analysis

3. Explanations & Definitons

3.1 Symbols

3.2 Charts

3.3 Filter

23-24

25-26

27-28

29-30

32-33

34-36

47

43-45

39-41


1. INTRODUCTION


Games Control

1.1 Login

Type in

username

and

password


Games Control

1.2 Dashboard

Dashboard:

Click

to see following

information

• Product support

• Technical support

• About

Analysis


Games Control

1.2 Analysis

Analysis:

Click

to see following

options

• Search level

• Scope level

• Filter level

Analysis


Games Control

1.2 Downloads

Downloads:

Click

to see following

information

GfK local can upload

reports or any other

information in this

sector

• Reports as

Excel / PDF / PPT

• Coverage

information

• Etc….

Analysis


Selection:

• Data Basis (M/W/D)

• Country

• Product Area

• Time Unit

• Product Release to

be defined by

yourself

• Kids

• Home/Portable

• Motion Control

Games Control

1.3 Search Level


2. SCOPE LEVELS


2.1 MARKET


Selection:

• Time from - to

• Product Group

• Genre

• Region

• Channel

Show

Games Control

2.1 Market - 2.1.1 Total Sales


Result:

Total Market data

split by platform.

Table settings

modifiable – click

symbol.

Games Control

2.1 Market - 2.1.1 Total Sales - Result


Selection:

• Time from - to

• Product Group

• Genre

• Region

• Channel

• To split with

(Genre, Pegi,

Product Group,

Release Year)

Show

Games Control

2.1 Market - 2.1.2 Distribution Channel


Result:

Total market data

split by channel.

See folder -

click open

close

Total market data

per channel split

by Genre.

Games Control

2.1 Market - 2.1.2 Distribution Channel - Result


Selection:

• Time from - to

• Product Group

• Genre

• Region

• Channel

• To split with

(Genre, Pegi,

Product Group,

Release Year)

• Transpose

Show

Games Control

2.1 Market - 2.1.3 Areas


Result:

Total market data

split by areas.

See folder -

click open

close

Total market data

per area split by

Genre.

Games Control

2.1 Market - 2.1.3 Areas - Result

Area

Area


Selection:

• Time from - to

• Top list

• Sort by

(value/units)

• Product Group

• Genre

• Channel

• Area

• Since Release

(yes/no)

Show

Games Control

2.1 Market - 2.1.4 Products


Result:

Top list data as

table.

(e.g. Top 10).

See folder -

click open

close

Table view

changeable to

chart view.

Games Control

2.1 Market - 2.1.4 Products - Result


Selection:

• Time from - to

• Product Group

• Genre

• Channel

• Area

Show

Games Control

2.1 Market - 2.1.5 Topline


Result:

Total by

• Hardware

Manufacturers

• Platform

• Home/Portable

• Timeunits

See folder -

click open

close

Games Control

2.1 Market - 2.1.5 Topline - Result


2.2 COMPANY


Selection:

• Time from - to

• Top list

• Product Group

• Area

• Sort by

(value/units)

• Genre

• Channel

• Since release

(yes/no)

Show

Games Control

2.2 Company - 2.2.1 Product


Result:

Top list data as

table.

(e.g. Top 10).

See folder -

click open

close

Title settings

modifiable – click

symbol

Chart view within

the folder,

changeable from

line to bar chart.

Games Control

2.2 Company - 2.2.1 Product - Result


Selection:

• Time from - to

• Product Group

• Area

• Sort by

(Publisher/Label/

Distributor)

• Genre

• Channel

• Pricegroup

from - to

Show

Games Control

2.2 Company - 2.2.2 Market Share


Result:

Market share by

platform or

publisher/distributor/

label

See folder -

click open

close

Settings modifiable –

click symbol

Table view

changeable to chart

view.

Games Control

2.2 Company - 2.2.2 Market Share - Result


Selection:

• Time from - to

• Product Group

• Area

• Sort by

(Publisher/Label/

Distributor)

• Genre

• Channel

• Pricegroup

from – to

• Pricegroup

Steps

Show

Games Control

2.2 Company - 2.2.3 Price Group


Result:

Price groups by

publisher/distributor/

label

See folder -

click open

close


click symbol

Table view

changeable to chart

view also.

Games Control

2.2 Company - 2.2.3 Price Group - Result


Selection:

• Time from - to

• Product Group

• Area

• Sort by

(Publisher/Label/

Distributor)

• Genre

• Channel

• Pricegroup

from – to

• Pricegroup

Steps

• Since release

(yes/no)

Show

Games Control

2.2 Company - 2.2.4 Bestseller


Result:

Software and

Hardware combined

in a Top list

See folder -

click open

close


click symbol

Table view

changeable to chart

view also.

Games Control

2.2 Company - 2.2.4 Bestseller - Result


2.3 PRODUCT


Selection:

• Time from - to

• Product Group

• Area

• Genre

• Channel

• Pricegroup

from – to

• Pricegroup

Steps

• Top list

Show

Games Control

2.3 Product - 2.3.1 Price Group


Result:

Top list split in Price

groups

See folder -

click open

close


click symbol

Table view

changeable to chart

view also.

Games Control

2.3 Product - 2.3.1 Price Group - Result


Selection:

• Time unit

• Product Group

• Area

• Channel

• Title

• EAN / UPC

• Time period

• View by channel

• Positions

Show

Games Control

2.3 Product - 2.3.2 Individual Analysis


Procedure:

1. Type in specific

title/EAN

2. Click to select

title

3. Click

Games Control

2.3 Product - 2.3.2 Individual Analysis


Result:

Individual analysis

title view by weeks,

positions, channels,

time periods based on

selection

See folder -

click open

close

Chart changeable

(Line chart/Bar chart).

Displayable by

Units/Value

Games Control

2.3 Product - 2.3.2 Individual Analysis - Result


3. EXPLANATIONS & DEFINITIONS


3.1 SYMBOLS


Games Control

Symbol Definitions

Save reports as Excel / CSV

First page / previous page

Table settings can be changed

Close Search/Scope/Filter level

Next page / last page

Search level

Scope level

Filter level


Games Control

Symbol Definitions

Start report

Reporting cloud – to load saved reports

Additional selections available

Show historical data

Definable

Hide this sector

Open / close folders

Save report settings


Games Control

Symbol Definitions

Choose data basis Units / Value

To convert data view (rows / columns)

Change chart type

Change to chart view

Change language

Logout

Actualize


3.2 CHARTS


Chart Zoom:

Mark area with left

mouse button & pull.

Result:

Clearer view on time

period.

Games Control

Charts Handling


Chart Zoom:

Same procedure for

Bar chart.

Reset zoom:

Click button

on the right hand side.

Games Control

Charts Handling


Games Control

Charts Handling

Chart Zoom:

1. Same procedure as

page before or

2. With click at

specific platform in

legend.

Reset zoom:

1. See page before

2. Click at specific

platform


3.3 Filter


Games Control

Filter settings

Filter settings:

• Time from – to

• Product Group

• Genre

• Channel

• Area

Additional selection

options

click

for deeper analysis

possibilities.

games control - gfk entertainment charts · © gfk 2014 | games control manual | 2014 3 agenda 3...

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