games convention 2005. content 1. facts & figures 2. benq actions for gc 2005 3. results 4....
TRANSCRIPT
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Games Convention 2005
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Content
1. Facts & Figures2. BenQ Actions for GC 20053. Results4. Comments
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Games Convention 2005 The Gates are open
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Games Convention 2005 The Gates are open
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1. Facts & FiguresGames Convention Leipzig from 17th until 21st of August, 2005
80,00092,000
105,000
134,000
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
2002 2003 2004 2005
Year
Visitors on GC 2002-2005
Visitors
1a. Development Games Convention 2002-2005
The goal for this years GC was 110.000 visitors. With a raise of 28% the GC is onof the fastest growing fairs in Europe and its most important Gaming fair.
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1a. Development Games Convention 2002-2005
161
201
241
280
0
50
100
150
200
250
300
2002 2003 2004 2005
Year
Exhibitors on GC 2002-2005
Exhibitors
The number of exhibitors raised by 16%. The fair exceeded their expectations and 92% already confirmed their attendance in 2006.
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1b. Press on the Games Convention
• 2000 Journalists from 28 Countries• Meetings with IT and Gaming Magazines organized By
BenQ Germany.• Very high potential for 2006
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2.BenQ on GC 2005• Being the main sponsor of the NGL we were part of a 1700 m² booth at
the GC. • This booth was the third biggest booth after Microsoft and Nokia.• Besides 100% visibility we also had a corner of 25m².
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2.BenQ on GC 2005• Actions on Games Convention 2005 BenQ Corner (25m²)
Signed in atExhibitor Catalogue
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2.BenQ on GC 2005 4 Promoters in BenQ Outfits animating to take
part in the prize competition and handing out 60.000 Lollies as give aways.
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2.BenQ on GC 2005
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2.BenQ on GC 2005
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2.BenQ on GC 2005 Distribution of 3.500 Product Brochures in Gaming Style
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2.BenQ on GC 2005 Prize Competition with the chance to win a BenQ Monitor
What response time (in ms) is BenQ's fastest LCD monitor?
4 ms 6 ms 8 ms
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2.BenQ on GC 2005 Development of Flash Animation
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2.BenQ on GC 2005 Complete BenQ Branding on NGL Booth
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BenQ products promoted on NGL Booth
2.BenQ on GC 2005
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BenQ Logo on all gift cheques
2.BenQ on GC 2005
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The BenQ Gaming Area
2.BenQ on GC 2005
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BenQ Mousesports team becomes German Champion.
2.BenQ on GC 2005
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2.BenQ on GC 2005NGL Booth
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2.BenQ on GC 2005NGL Booth
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NGL Booth
2.BenQ on GC 2005
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NGL Booth
2.BenQ on GC 2005
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3. Results 2200 New Member in the BenQ Database
1600 Comments on BenQ and its products ( Analysis will follow)
Press releases has been distributed to 1.3 Mio. Contacts
15 Meetings with IT/Gamer and Lifestyle Press
60.000 Lollies have been distributed
3.500 Catalogues have been distributed
138.000 Visitors
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4.Comments on GC 2005 Comments
Uwe Bassendowski, Managing Director Sony Computer Entertainment Deutschland GmbH:
“GC 2005 was a complete success for us in every respect.” We believe this platform has a lasting future in Leipzig and are already looking forward to GC 2006.”
Jörg Trouvain, Vice President Germany Electronic Arts and Chairman of the GC Advisory Board, stated:
“The fascination of GC can be felt everywhere.
We’re absolutely euphoric!”
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4.Comments on GC 2005 Comments
Stefan Brechtmann, Director Home & Entertainment Division Germany, Microsoft Deutschland GmbH:
“ Demand has exceeded our boldest expectations. GC is an investment which has completely paid off.” Dr Bernd Fakesch Managing Director Nintendo Germany:
“In a nutshell, GC 2005 is simply gigantic! The atmosphere is simply first-rate.”
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ThanQ you!