games people play: how to use game dynamics to increase customer loyalty and lifetime value

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Presentation by Carol Morgan Cox. Originally given on April 6, 2011, at Orlando, Inc.'s Business Intelligence Series on Harnessing the Power of Technology to Boost Your Business.

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Case Study Immortalis by Aeria Games - Amazon …...Case Study: Immortalis by Aeria Games ROI-optimized mobile user acquisition via AppLi˜ ’s Lifetime Value Op-timization Technology

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