games ‘r’ us project proposal by group a beasley, matthew bolden, susan garcia, andrew holt,...
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Games ‘R’ UsProject Proposal
By Group A
Beasley, MatthewBolden, SusanGarcia, AndrewHolt, ThomasJacobus, Holly
Millsap, George
Morales, NataliaMoxley, LindsiO’Dea, KevinParadis, JamesPindell, Anna
DeVry University MDD460
Project Overview
OBJECTIVES
Create visually pleasing website
Attract target demographic
Allow for easy upkeep for the company
Include a large library of game information
Include a few games that can be played through the site
Maintain cross browser compliance
Project OverviewBUDGET TIMELINE
Budget Total: $11,035.00• Domain Registration
$15.00
• 1 Year Small Business Hosting$720.00 ($60/mo with 1 SSL Certificate)
• Developer Labor Costs$8800.00 ($550 per week of development)
• Maintenance $1500.00 ($125 per month)
Timeline: 11/2012 – 3/2012 (16 weeks)
Initial Proposal – 11/4/2012 Needs Assessment/Content Analysis – 11/11/2012 Repository Concept & Project Plan – 11/19/2012 Initial Conceptual Design – 11/26/2012 Market Research Report – 12/3/2012 Cost-Benefit Analysis Report – 12/10/2012 Final Market Research Report – 12/17/2012 Presentation of Plan to Customer – 12/20/2012 Begin Production of Website – 1/5/2013 Launch Final Design of Website – 3/1/2013
Project OverviewFEATURES OF NEW SITE Flash Landing Page
User Friendly Interface
On Site Games Area
Gaming Accessories Section
Gaming Console Section
Games Section
Community Section
Game R Us information sections
Flash Landing Page
Used to catch new user’s attention and gain information.
Contain promotional information
Upcoming Release Dates
Quick Link to Online Games Section
User Friendly Interface
The target demographic is gamers ages 16 to 35. Navigation should be easy to find and user with self defined keywords for links.
Clutter should be minimized to help guide the viewer’s attention.
Accordion menu’s to help hide extra information.
Advertising as far as banners for products that Games R Us offers or paid advertising from Google AdWords or any other source will be placed on two specific portions of the page and will not change throughout the website.
On Site Gaming
Using Flash there will be an array of on site games available for users.
Games are already available for use and can be implemented to the site easily.
Using familiar past games, and casual games users will spend more time on the site.
This section will focus on the accessories and peripherals that Games R Us offers
Keyboards
Mice
Controllers
Headsets
Game Accessories Section
Games Section
BUY NEW PRE-OWNED Promotions Page for Each Category
Release Dates & Pre-ordering
Top 10 list for Best Selling Games
Special Offers for Returning Users
Detailed Description & MPAA Rating
Inventory Count for Used Games
Condition Report for Used Games
Rules of Conduct for Selling Games
Detailed Description & MPAA Rating
Calendar of Events @ GamesRUs
Top 10 list for Best Selling Games
OTHER FEATURES
Game Console Section
NEW SYSTEMS USED SYSTEMS Promotions Landing Page - Shared
Details for all Console Types Carried
Prices & Descriptions of Packages
Pictures & Specifications
Comments Section for Users
Promotion Landing Page – Shared
Section for GamesRUs Buying Console Equipment
Inventory Tracking
Condition Report
Detailed Description & Price
Community Section
THE FORUM
Discussion on Tips, Tricks, & Cheats
Technical Issues Discussion Area
Share Stories of Great Scores
Ability to Add Walkthroughs
GamesRUs Information
Company History
Mission Statement
Map & Directions
Hours of Operation
Contact Information
This market research was done prior to developing a new website for a new and used retail video game store called Games R Us. It was conducted to determine some best practices of the target demographic that the store wishes to reach. The results will be used to enhance the layout, priority, and interface of the website.
Survey objective
This questionnaire was administered by the website development team to individuals who have experience with video games. The video game player market has changed dramatically over the past decade and in response we decided to include the input of any person who has played video games. No age, race, gender, or other considerations were beyond the respondents experience with video games was taken into consideration for valid research candidates.
Methodology
Market Research
Market Research
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
100%
0%
Have you ever played a video game?
Size FrequencyYes 22 100%No 0 0%Total 22
Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
86%
14%
Would you consider browsing stores online for purchasing a video game ?
Market Research
Size FrequencyYes 19 86%No 3 14%Total 22
Browse Games Read Reviews of a Specific Game
See the Previews of Upcoming Games
Find the Release Dates on Upcoming Titles
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
50%
23%18%
45%
14%
What is the first thing you do when visiting a video game site?
Market Research
Size FrequencyBrowse Game 5 23%Read Reviews 4 18%See Previews of Upcoming Games 10 45%Find Release Dates of Upcoming Titles 3 14%Total 22
Word
of mouth
Video ga
me publica
tion
Informati
on from st
ore's w
ebsit
e
Socia
l med
ia (Fa
cebook,
YouTu
be , et
c.)0%
5%
10%
15%
20%
25%
30%
35%
40%
14%
32%
18%
36%
Where do you look first when seeking game re-lated information?
Market Research
Size FrequencyWord of Mouth 3 14%Video Game Publications 7 32%Infromation from Store 4 18%Digital Distribution 8 36%Total 22
Project Management
The proposed Games R Us system will be hosted on a cloud-based server company allowing for maintenance and upkeep of content with ease from anywhere. Content and database can be maintained from any location with secure access through SSL login capabilities. The admin and other chosen employees of Games R Us will be maintaining the website keeping cost down. The current small IT company will no longer be needed.
Content Storage
Existing social media websites such as Twitter, Facebook, MySpace, and others used to create a web presence without the development of a standalone website. This concept would greatly decrease the cost of the project but increase the amount of upkeep needed from Games R Us employees. It would also decrease the usability and usefulness of the website to its customers.
Social Media Applications
Student Slide 1
Student Slide 2