GameStork.com

Mohsen AshrafAli El-Annan

Nikolas KrukowskiRalph LeeJon Tien

Product Features/Functionality

Membership Various subscriptions with different pricing

1 game at a time for $9.99/month 2 games at a time for $15.99/month 3 games at a time for $20.99/month Rent games individually Buy games 10 day free trial membership

No due dates, no late fees, free shipping Service Guarantee

Condition of game Speed of service

Product Features/Functionality

Game Delivery Order games from website Order processed at warehouse Games sent to customer

free shipping both ways Instructional manual sent via PDF file

Product Features/Functionality

Website Interface Categorized database

Easy to search Game information (availability, ratings, etc…) Tracking system

User Control Panel Game List Estimated arrival date (zip code) Game recommendations (order history)

Promotions/Networks Referral System Bonus Points Content Providers (GameSpot.com partnership) Online community

Product Features/Functionality

Revenue Model

Monthly membership fees Buying or individually renting

games Cost TBD

Revenue-sharing with game developers Pursued after advanced development

Advertising

Current Barriers to Entry No strong barriers to entry Competitor’s current position

No brand name recognition No identifiable target market Current marketing strategies

Word of mouth Google searches

Market penetration Less than 1% aggregate across total

competition

Creating Barriers to Entry Becoming the market leader

Aggressive (guerilla) marketing to niche groups

Prime target market: Ages 13-17 Target both youth and their parents

Establish revenue sharing contracts Early Success/Short term wins Prove model Key hires

Service Differentiation Take concept to next level One stop gaming shop

System requirements Advanced IT system to manage

Fulfillment of individual orders Integration of our Web site Transaction processing systems Fulfillment operations Inventory levels Coordination of shipping centers Order histories

System requirements Distribution system

Locate distribution centers near target markets to assure quick delivery

metropolitan/densely populated areas Use postal service for delivery IT system will monitor inventories at

each distribution center to ensure stock inventory shared across different

distribution centers

Costs

All amts. in $

YR 1 YR 2 YR 3

Technology development

20,000 40,000 40,000

Distribution centers

40,000 200,000 2 M

Shipping 20,000 160,000 800,000Inventory 50,000 400,000 2 MMarketing 100,000 1 M 3 MStaff 0 200,000 1M

Hiring Plans Leadership

CEO - outsider COO - Jon CFO - Nik CTO - Ali Sales/Marketing - Mohsen Business Development - Ralph

Board of Advisors – filling the gaps Connectors – game industry, game press Mavens

Visionary business sense (i.e. Stemberg) Making product cool and ubiquitous (i.e. iPod)

Salespeople – for VC and public

Hiring Plans

Staff to hire Folks who know industry well but are

not being promoted. (i.e. Stemberg or JetBlue)

Drive for entrepreneurship Gamestork operatives / referral sales

Offer a vision…take them up to the hill and show them the sunset.

Timeline April 10th

Execute Berkeley prototype with beta site Extensive online and campus marketing

May 7th

Launch fully-functional site Expand prototype to Bay Area

College campus representatives HS newspapers, functions, activities

September 7th

Approach investors, developers, industry gurus with a proven concept

Establish relationships (funding, revenue-sharing, backing)

Early December New hires Further expansion to other metropolitan areas: LA, NY, Boston Marketing strategy roll out