GAMIFICATION The Ten Rules Of Gamification

Rule1 You’re not making a game

Using game-like mechanics to improve

Rule2 Know what you are trying to achieve Write down three things that you want “gamification” to achieve

gamifying your service

내용

Improve

a lifestyle

Making

a game

Rule3 Be prepared not to gamify make sure you have done the basic user interface/user interface/ funnel optimisation work

The most important thing = Solid base

Rule4 Games are rubbish at customer acquisition Gamification The way to get customers

Rule5 Retention is crucial, yet criminally overlooked You will achieve it better if you keep customers coming back regularly

Focus on retention

Rule6 Monetisation may sound great, but focus on your core business

Monetisation is Clever psychological tricks

Rule7 No, games are not just about competition Killers (25%) Achievers Explorers Socialisers (75%)

Rule8 Beware unintended consequences People aim for target

Build a rating system for the reviews

Killer

Socialisers Explorers

Achievers

Rule9 Make it personal

The most powerful rewards are intrinsic,

not extrinsic

Rule10 Gamification is a process, not a project You should have a maintenance budget committed permanently to your gamification strategy

Continued investment

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