gamification
DESCRIPTION
An introduction to gamificationTRANSCRIPT
by @MathijsvdHurk
@mathijsvdhurkEntrepeneur @itum033 | Online Business Developer @budeco | Social Media | ♥ Moana Amersfoort | Nijmegen | Apple | Guitar | Business IT Management
Games have been around since nearly the beginning of the humanbeing.
Games provide a constructed context for play and exploration.
ga· mi· fi· ca· tionGamification is the use of game design techniques, game thinking and game
mechanics to enhance non-game contexts.
"Games aren’t fun because they're games, but when they’re well-
designed"
Sebastian Deterding
how to stimulategoing by stairs?
the fun theory
Business
‣ Your business model (should) contain(s) the way you play with your customers
‣ Use game elements to break the boring moments
Generation C
inner needs to awards
dominateindependancylovefun
pointsleaderboardsrewardsbadgeslevels
base principles
‣ gamificationMaking it more attractive
‣ PlayerYour user
‣ JourneyKeep surprising
‣ DynamicsDon’t be obvious
‣ ExperienceBring emotion
‣ Social Actions & Engagementyour buldingstones for involvement
base principles
‣ Build communities
‣ Extend brandings
‣ Increase engagement
‣ Motivates a call to action
Bron: http://trp420.wordpress.com/2010/10/26/produtora-de-farmville-vale-mais-que-electronic-arts/
farmville
Bron: http://farmvillefreak.com/farmville-freaks/farmville-pigpen-new-features
that’s so...
time is money
why should you wait?
social gamification
gmail
foursquare
nike plus
And your business?
Your business is
allreadya game
We can make it more fun, but not easier
‣ Adding game elements, will make it more fun, but not easier.
‣ Be there on boring moments, and make your customer smile!
Expensive?
‣ No!
‣ Stay in line with your business(e.g. don’t give away an iPad when you are a pharmacy)
‣ Even when it’s free, it’s cool!
‣ e.g.: Give reduction, an award or highlight a customers quote!
simplicity counts
Remember
‣ There must be more than one participant
‣ Don’t make it too difficult
‣ Don’t overkill your players with information
‣ Make it as much as easy as possible
Trend or Hype?
‣ Definitely a trend
‣ More and more business discover gamification
Stay connected!
@mathijsvdhurknl.linkedin.com/in/mathijsvdhurk
slideshare.com/mathijsvdhurk