Gamification

Ahn

Gamification

Gamification is the process of using game thinking

and game mechanics to solve problems and engage users.

- Gabe Zichermann -

In gamification, game mechanics are very important.

So, I`ll explain game mechanics by giving specific examples.

Game mechanics

The game mechanics are made up of a series of tools that, when used

correctly, promise to yield a meaningful response from the players

They are comprised of seven primary elements : points, levels, leaderboards,

badges, challenges/quests, onboarding, and engagement loops.

And I`ll explain points of seven elements. Because points are widely used

in various ways and very important.

Points

Points are an absolute requirement for all gamified systems.

In gamification, point designs form the foundation of our experience.

They are comprised of five primary elements : Experience points,

Redeemable points, Skill points, Karma points, Reputation points.

Experience points are the most important of the five kinds of points.

Everything a player does within the system will earn her experience points

They never go down. So they never max out.

Redeemable points can change, unlike experience points.

They generally form the foundation of a virtual economy, and are often

given names like coins, bucks, cash, etc.

Points

Skill points are a bonus set of points that allow a player to gain experience

for activities alongside the core.

They have no connection with experience points and redeemable points

Karma points are a unique system that rarely appear in classic games.

They are given as part of a regular grind, or check in behavior.

Reputation points are the most complex of the five kinds of points.

Its purpose is to act as a proxy for trust.

And I`ll show examples about the five kinds of points according to my view.

Examples - NAVER

In Korea, NAVER is the most famous search engine.

I think that NAVER 지식 iN is success factor.

NAVER 지식 iN use reputation points as 내공 .

When some questioner selects user`s opinion, user is gaved 내공 by questioner.

The more 내공 is offered reliability by NAVER`s users.

As a result, NAVER 지식 iN use gamification marketing.

So NAVER was succeedable.

Examples – Chinese restaurant

In Korea, Chinese restaurant is the most ordinary delievered restaurant.

I think that coupon is success factor.

When I order some foods in Chinese restaurant,

I get coupon according to food`s prices.

And coupon can change off with some products.

So, Coupon is similar to redeemable points.

Conclusion

Gamification have many elements.

So I couldn`t search about everythings. And I studied points of game mechanics.

I know that Many companies could succeed through points strategy.

While I search gamification, I know that gamification is used by way of

maketing strategy.

I think that gamification is used the more by way of maketing strategy

in the future

References

#S-2 - Gabe Zichermann

#S-3, 4, 5 - Gamification by Design

#S-6 - NAVER