GAMIFICATION The use of game elements and game

design techniques in non-game contexts.

1912

1980

Richard Bardel MUD1

Thomas W. Malone James Paul Gee

2002 Private- Academic - Military

2003 Nick Pelling and the gamification of consumer products.

2005 - 2008 Gamification services for companies

Kevin Werbach, Wharton School

2012

Thinking

HOW TO GAMIFY YOUR PROJECT

Thinking

“ I AM A GAME DESIGNER”

Approaching things like a game designer means that you will have a different orientation than if you

were, say, a business manager.

Thinking

PARTICIPANTS ARE PLAYERS.

Subtly different from thinking of them as users or consumers.

Thinking

PLAYERS PLAY

Get your players playing. Keep them playing.

Thinking

DEFINE DELINEATE DESCRIBE

DEVISE

GOALS BEHAVIOURS PLAYERS LOOPS

Thinking

DEFINE What is the desired out come?

What will determine success or failure?

Emphasize the end goal rather how you will achieve it.

2000 Dennis Crowley – Alex Rainart

2005

2007 Dennis Crowley – Naveen Selvadurai

Thinking

DELINEATE What do you want your players to do?

Specifically.

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What metrics will allow you to measure them?

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Dynamics (The why)

How the game make sense: Narrative, Constraints, Emotions, Purpose,

Relationships.

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DESCRIBE Demographics.

Psychographics.

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Chorewars.com

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Jane McGonigal’s Superbetter.com

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DESCRIBE Demographics.

Psychographics.

Thinking

Compassionategames.com

Thinking

Jos Van Bedoff

Thinking Dynamics

Mechanics (The how)

The verbs: Challenges, Competitions, Chance, cooperation, feedback, resource acquisition,

rewards, transactions, win states.

Thinking

DEVISE Engagement Loops.

Progression Loops.

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ELEMENTS Achievements

Avatars Badges

Collections

Content Unlocking Gifting

Leaderboards Levels Points

Quests Social Graphs

Teams Virtual Good.

Thinking

ELEMENTS Achievements

Avatars Badges

Collections

Content Unlocking Gifting

Leaderboards Levels Points

Quests Social Graphs

Teams Virtual Good.

Thinking Motivation

Action Feedback

Thinking

What kind of feedback will players receive?

Thinking

Freerice.com

Thinking

What kind of feedback will players receive?

Mihaly Czikszentmihalyi

Thinking

DEVISE Engagement Loops.

Progression Loops.

Openbadges.org

Thinking

Linkedin.com

Thinking

Duolingo.com

Thinking

The best example is not the one that uses the most elements but the one that uses elements most effectively.

Dynamics

Mechanics

Elements

Thinking

DEFINE DELINEATE DESCRIBE

DEVISE

GOALS BEHAVIOURS PLAYERS LOOPS

GAMIFICATION The use of game elements and game

design techniques in non-game contexts.

Thinking

“In every job that must be done, there is an element of

fun. You find the fun and snap! The job is a game.”

-Mary Poppins