gamification and big data, your new allies to innovation through talent engagement
TRANSCRIPT
Jessica Miller-Merrell linkedin.com/in/jmillermerrell
#1pagewebinar
Message From Our Moderator
HRCI RECERTIFICATION CREDITS AVAILABLE
HRCI program number sent to you via email upon program completion
#1pagewebinar
Jared Worley linkedin.com/pub/jaredworley/a/
256/aba
Karthik Manimozhi linkedin.com/pub/karthik-‐manimozhi/
1/60a/3b1
#1pagewebinar
Our Presenters
Meet Jared Worley
Jared Worley @jaredworley
#1pagewebinar
Gigya: Leader in Connected Consumer Management
Gigya Highlights
• 800+ clients, including 45% of the comScore top 100 • Technology reaches 1.5 billion consumers monthly • Implemented in more than 40 countries
Awards/Recogni=on
#1pagewebinar
Understanding customers is the top business imperative among CEOs…
72%
72% of CEOs report understanding individual customer needs as their top area of focus
“…Fundamentally, the only competitive advantage one has is client knowledge...” - Barclays, CEO
“…Each customer has distinctive traits we need to understand. To manage this complexity, we must be a digital cheetah….” - President, Intl Telecom Provider
#1pagewebinar
…yet, digital relationships are often anonymous and fragmented
???
“Connected Users” provide an unprecedented opportunity to build authentic relationships
#1pagewebinar
Gigya: End to End approach
CONNECT COLLECT CONVERT
• Social Login • RegistraMon-‐as-‐a-‐Service
• Single Sign-‐on
• Social Privacy
• IdenMty Storage • Social Sync
• Social Compliance
• Engagement Tools • GamificaMon
• NEXUS Partner Ecosystem
#1pagewebinar
Why does Gamification Matter? Benefits & Business Goals
Increase Registra=on and Generate Leads
Increase Engagement with Content
Access Business and Customer Intelligence
Incen=vize Specific Ac=ons
Reward Ac=ve Users
Create Community and Highlight Ac=ve Members Syndicate Content
#1pagewebinar
Gamification: The User Engagement Cycle
Drive Valuable Ac=ons
Iden=fy Valuable Behaviors
Create Challenges
Reward Behaviors Op=mize
#1pagewebinar
User Insights: Actionable Data
Email Marketing Data Management Web Analytics Content Management
SMS/Push Notifications
Recommendation Engines
#1pagewebinar
Gamification: Key Components
Achievements
No=fica=ons
Leaderboard
User Status
Ac=vity Feed
#1pagewebinar
Identify and Reward Top Influencers
Gigya’s iRank is an index based on:
• Number of friends in a user’s network
• Number of shares
• Volume of referral traffic
• How recent and frequent the acMvity
• Export to email markeMng campaign
#1pagewebinar
NEXUS: Integration with Business Applications
Email Marketing Data Management/Ad Serving Web Analytics Content
Management SMS/Push
Notifications Recommendation
Engines
#1pagewebinar
Gamification Results Accelerate with Social
#1pagewebinar
Tying Into Identity: User Status
#1pagewebinar
Gamification Drives Results
Verizon Gamification Results: • Users Spend 30% More Time on Site • Users View 15% More Pages
#1pagewebinar
Notifications Plugin
#1pagewebinar
Meet Karthik Manimozhi
Karthik Manimozhi @1pagebiz
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
#1pagewebinar
Q & A
#1pagewebinar
Thank You.
Jared Worley linkedin.com/pub/jaredworley/a/
256/aba
Karthik Manimozhi linkedin.com/pub/karthik-‐manimozhi/
1/60a/3b1
#1pagewebinar
Connect with Our Presenters
HRCI RECERTIFICATION CREDITS AVAILABLE
HRCI program number sent to you via email upon program completion
#1pagewebinar