gamification and competitive intelligence - scip euro 2014
DESCRIPTION
Gamification and CI presentation at SCIP Europe 2014, by David Ban and Jesper Martell from Comintelli.TRANSCRIPT
Ref: ”*” examples taken from Coursera, Gamification, https://www.coursera.org/course/gamification, given by Professor Werbach
Presented by: David Ban (Director, Sales, Comintelli) & Jesper Martell (CEO, Comintelli)
CI &
Lets start vith a Video Clip
Ref: Fun Theory, https://www.youtube.com/watch?v=2lXh2n0aPyw
Video Games
addicitive fun
engaging challenging
GAMIFICATION:
Elements:
Def: The Use of Game Elements, and Game Design Techniques in Non-game contexts*
Design: Games are Systematially deigned to be ; there is an artistic side to Games (i.e. Visuals, story, flow etc).
Non-game Context: The purpose is outside the Game itself, i.e. Business, heathcare, social good
There are some regular design patterns that we can notice in games, i.e. Game elements such as:
Points/Score Avatars Badges Resource Collection Leaderboards Rewards/Achievements Rankings Levels(ups) Social Graphs Feedback Quests/Missions Progression
Empires and Allies, by Zinga*
Points
Quests
Resource Collection
Avatars
Social Graph
Progression Levels
Kies: Health & Well-being System*
*reporting activities *competition *powerups
Nike: Gamifying Running* Accelerometer tracking each step, aggregating data
Goals, Challenges, Achievements
Progress Bar *still running *game-like *encouragement
Zombies Run: Gamifying Running*
*zombies on a map *competition *powerups
Productivity Enhancement*: Example: Call Center Gamification *encouragement *feedback
LeaderBoard
KPIs
Levels
Achievments
Innovation*: Example: Idea Market Place (virtual Stock Market, public/gov org)
Ideas
Share price
Buy and Sell Ideas
*Endless application possibility *reusable design patterns *no cook-book solution
Ref: example taken from Coursera, Gamification, https://www.coursera.org/course/gamification, given by Professor Werbach
GAMIFICATION in CI: exercise
Group work: Using Gamification elements & techniques, gamify the following steps of the CI process: Groups 1 & 3 Intelligence Collection/Reporting (e.g. sending articles into a portal?) Groups 2 & 4 Collaboration/intelligence sharing (e.g. Interacting with/notifying?)
Game Elements: * Points * Avatars * Badges * Resource Collection * Leaderboards * Rewards/Achievements * Rankings * Levels(ups) * Social Graphs * Feedback * Quests/Missions * Progression
Questions to consider: How to motivate employees to engage in the CI process How to make CI FUN? How to encourage Participation?
Lets finish with a Video Clip: Don’t forget the
Ref: Fun Theory, https://www.youtube.com/watch?v=cbEKAwCoCKw