Aravind Gogineni

More about it

If you want to get people to do something that they might no do otherwise, make it a social

game.

Because games are fun

Games # Gamification

application of gaming concepts to non-game experiences in order to drive desired behaviour

from an audience

Simpler Terms

Gamification takes the characteristics we like about games and adds them to everyday actions in order to make them more interesting.

Think about receiving points for filing paperwork, or brushing your teeth.

Gartner- Predictions

• End of 2014, over 70% of global 2000 organizations will have at least one "gamified" application

• By 2015, >50% of organizations that manage innovation processes

• “Gamification is positioned to become a significant trend in the next five years."

• The gamification market is expected to reach $5.5B in 2018

• 70% of Global 2000 companies will adopt gamification by the end of 2014.

Jargon

• USERS

Anyone who participates in a gamification platform. Customers or employees

• FEEDBACK

Immediate, positive feedback makes us feel good about completing something and motivates us to do it again.

• BADGES

Badges are usually awarded for actions the user has just completed.

visual display of achievement than points.

• LEADERBOARDS

Ranking top performing users on a leaderboardbroadcasts who’s getting the most out of the game.

• PROGRESS

Pulled from the level system of video games, progress in gamification can be as simple as telling a user when they’ve completed a

required action or as a complex as moving through multiple stages of an extensive process.

• REWARDS

Incentives and Rewards are a crucial piece in the engagement puzzle providing optimal motivations for driving engagement

• SOCIAL RECOGNITION

Integrating social media platforms with gamification software, businesses can empower users to share their experiences and show off their rewards.

Use Cases

Visiting, reviewing products, watching videos, and participating in user-generated Q&As

Linkedin

Treehouse

Gamification Gurus-Leader Board

Gamification in…

• Banking

• Sales

• Marketing

• Project Management

• Software Delivery

…..etc

Banking• BankFusion –a financial education game into

the core system it sells to retail financial institutions.

• CIMB YOUth –Facebook-based app, credits called “FUNds” issued for getting accounts and promoting the bank.

• Foursquare Check-Ins –DBS Bank in Asia and Dupaco Credit Union rewards – frequent branch visits

Development & Maintenance teams

Code Quality & Performance-Improvement

Project Management-RedCritter

Sales

Sales Gamified Dashboard

Yammer

Design Framework

• Know your player

• Identify the mission

• Understand human motivation

• Apply mechanics

• Manage, monitor and measure

Efficiency Effectiveness Satisfaction Engagement

User-centred design

Certificate Course