gamification drives results. and we'll prove it
TRANSCRIPT
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Gamification drives results…And we’ll prove it
Georgie CookeHead of Learning Design,
Learning Pool
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How do you feel aboutgamification?
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How do your stakeholders feelabout gamification?
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Why?
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• Is it adult enough?
• Is playing really the same as learning?
• Aren’t some subjects too serious for games?
• Isn’t it really expensive?
• Doesn’t it take ages to build?
• Does it get results?
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Do you worry about how much knowledge your audience retains
after elearning?
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Knowledge retention after passive elearning
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• Grab attention
• Increase engagement
• Drive results
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Bespoke project
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Stephen EvansRetail Learning Academy
ManagerBoots
“Every year we traditionally rely on 20 minutes page-turner e-learning, we wanted something completely different this year to reinvigorate and reenergise how people feel about our L&D Christmas offer...
..we set Mind Click quite a difficult challenge to do something wildly different to what we have done historically.”
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Grab attention
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Design secrets
• Prioritise impact• Be unpredictable• Make it challenging
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Increase engagement
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Design secrets
• Give learners choice
• Add an element of risk
• Encourage healthy competition
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Drive results
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Design secrets
• Don’t forget adult learning principles
• Keep activities relevant
• Embrace failure and repetition
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Stephen EvansRetail Learning Academy
ManagerBoots
“The game has really changed the way people feel about training and L&D in our stores, there was almost a palpable sense of excitement.
I’ve never had so many people approach me to discuss a piece of learning and how it made them feel”
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Best Learning Game
Silver Winner2016
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Now how do you feel aboutgamification?
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Adapt and the builder
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Evolving Adapt
Adding gamification features to the roadmap
Scalable, maintainable gamified solution
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Thank you!Any questions?