gamification & engagement - ub · what is gamification? (official version) “it’s an...
TRANSCRIPT
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Gamification & Engagement
Csar Prez Aznar Business Intelligence Manager ISDIN Laboratories
Barcelona 18 de Abril de 2013
@cesarperezaznar
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Is Gamification something brand new?
Life is a game, play it!
../../../../Cesar/My education/Coursera Gamification Course/Gamification Videos/GAMIFICATION - Mary Poppins.mpg
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http://www.youtube.com/watch?v=zSiHjMU-MUo
Lets start with a good example
http://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUohttp://www.youtube.com/watch?v=zSiHjMU-MUo
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The use of game elements
and game design techniques
in non-game contexts
What is gamification? (Official version)
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Its an organization model that encourages citizens,
brands and governments to play with the existing
context and shape it in new ways.
Fill it with feedback, games and fun, and giving
everyone chances for self-expression, participation and
epic achievements
What is gamification? (My own version)
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What is NOT gamification?
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Business
Governments
Citizens
Gamification vision
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Engagement
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Current engagement landscape
Business Gov
Consumer
Direct Channels
Indirect Channels
New Channels
CRM Loyalty programs
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Direct Channels
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Engagement examples in Direct Channels:
Banking
Call Centers
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Indirect Channels
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Engagement example in Indirect Channels:
Intermediarios
Brand promoters
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New Direct Channels
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New Direct Channels: Inbound Marketing
Inbound Marketing
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New Indirect Channels: YouTube
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New Indirect Channels: Deals-of-the-day platforms
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New Indirect Channels: Social Networks
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New Indirect Channels: Specialized Platforms
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New Indirect Channels: AdverGaming
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New Indirect Channels: GeoMarketing
Digital Gamification
Genesis
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.... and now lets see how it looks the
gamification & engagement mix finally
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The consumer paradigm
Payslip
Shopping
Taxes
Savings
Marketing
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A new citizen paradigm is born: People centric UX
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A new citizen paradigm is born: Services are networked (M2M)
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A new citizen paradigm is born: Gamified Living
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New engagement paradigm: Gamified Living Characteristics
Voluntariness
Persistence
Balance of structure and exploration
Crowd/Social /Teamwork FUN
Feedback
Progress
Smart
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Financials gamification examples: Payoff.com
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Financials gamification examples: BBVA
http://www.youtube.com/watch?v=P8l-cgQndi4&feature=youtu.be
http://www.youtube.com/watch?v=P8l-cgQndi4&feature=youtu.be
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Environmental gamification examples: Practically green
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Environmental gamification examples: Terra Cycle
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Government gamification: USA Gov
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Mobility gamification examples: Speed Cam Lottery
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Mobility gamification examples: Man-eater
Guerrilla-gamification
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Social gamification examples: Free Rice
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Social gamification examples: Chore Wars
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Social gamification examples: Nike+
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Social gamification examples: 2 Cruel 2 be Kind
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Social gamification examples: 007 SkyFall
http://www.youtube.com/watch?feature=player_embedded&v=RDiZOnzajNU
http://www.youtube.com/watch?feature=player_embedded&v=RDiZOnzajNU
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Social gamification examples: reCaptcha
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Social gamification examples: Piano Stairs
http://www.youtube.com/watch?v=2lXh2n0aPyw
http://www.youtube.com/watch?v=2lXh2n0aPyw
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Social gamification examples: Timesheets
http://www.youtube.com/watch?v=WDbiyWlKhlM
http://www.youtube.com/watch?v=WDbiyWlKhlMhttp://www.youtube.com/watch?v=WDbiyWlKhlM
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Healthcare gamification examples: Super Better
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Healthcare gamification examples: MalariaSpot.org
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Healthcare gamification examples: FoldIt
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Consumer Engagement?
Citizen Engagement
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Gamification is cheap, lets go for it !!!
Gamification is not magic, is not
easy and is not neccesarily cheap
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Gracias !!!
[email protected] [email protected]
@cesarperezaznar
http://es.linkedin.com/in/cesarperezaznar