Talking about house rules: YAY!

So why talk about it in the first place?

One does

not simply

put the feet

on the seat

What do we want to achieve?

How do we get there?

So…

… let’s play!

• 5 levels

• Find the violation of our house rules and click to

ban them -> points per click

• Collective mission: unlock the price packages per

level & grand price

• Gratifications as motivation to

play along: personal score & badges!

Gamehub: blog.wienerlinien.at

• Facebook integration: possibility

to share personal score,

badges & contents of the house

rules

• Invitation of Facebook friends

-> points for personal score

• Everybody has the chance to win

in every level!

Involvement

Contents

• things that passengers do not like -> research

• things that we do not like passengers to do

• things that hold everyone up

• 613 registered players

• ~42.500 clicks

• 307.000 points

• 21.000 Blogvisits

-> usually ~400/day

Results: Day 4

• Attractive prices & talking about them constantly

• Achievements -> 10k Badge during game

• E-Mail reminder per Level

• Gameupdates via social media

-> posting score, „bets“ regarding

unlocking the next level,…

How to motivate players to stay tuned

• more than 1.000

registered players

• 168.347 clicks

• 1.920.165 points

• 56.010 Blogvisits

Final Result – after three weeks

BADGES! WE WANT

BADGES!

socialmedia@wienerlinien.at