gamification_ research
DESCRIPTION
my presentation about a Gamification researchTRANSCRIPT
Gamification
Gamification
Agenda Introduction Background Gamification and psychology Gamification and agile
What’s Gamification?
Gamification Background In 2007, the Gamification industry was
invented by Bunch Ball . In 2008 , the first document about
Gamification was released The actual implementation of Gamification
started in year 2010, as the new trend was broadcasted through industry players and conferences .
Gamification and psychology:
Fog's behavioral model three factors:
Motivation
Ability
Trigger
Those three factors should be applied to achieve
a powerful Gamification technique.
Maslow’s and Pink’s theories
Gamification and Agile Both Gamification and agile are built on the
idea of iterative system testing.
Game Design Framework
Mechanics Dynamic Aesthetics
Game mechanics Points Levels Leader boards Badges Challenges On boarding Engagement loops
Nike + training club app.
http:// . . / ? =www youtube com watch v F_ =yIbXfLPUU&feature related
Foursquare
Foursquare and Radio shack In August 2010, the two companies made a
contract RadioShack starts a 30 days marketing test A coupon was offered to those who checked
in the store In Christmas season ,RadioShack offered a badge of 20 % discount to those who Check in RadioShack stores and other Locations RadioShack revenues increased.
Sales force..
American airlines ..
In which a progression bar is used to represent user’s current qualification status
Advantages .. Users engagement
Gaining customers loyalty.
Increasing revenues
Pitfalls.. Using Gamification in a broken business
• Ignoring the product quality
• Bad marketing plan
Pitfalls.. Pointsification and Badgification
Conclusion Gamification is not just a game in an online
business or e-commerce website ,it is a strategic way of engaging more customers to a certain product or website .Gamification and a good business management can make very successful business
References List 1-Anderson ,T.(2011).newcombiz.com website .Retrieved
from http://www.newcommbiz.com/could-gamification-replace
-management/
2-Beresford ,T(2011).gamificationofwork.com website .Retrieved from
http://gamification.co/2011/02/23/the-science-and-psychology-of-gamification/
3-Beresford ,T(2011).gamificationofwork.com website .Retrieved from
http://gamificationofwork.com/2011/10/how-to-avoid-pointsification-by-using-fuzziness/
4-Carr D.(2011).Informationweek.com website.Retrieved
from http://www.informationweek.com/thebrainyard/news/social_networking_private_platforms/231900162
References List 5-Chan,A.(2011).Arthurchan.net website .Retrieved
from http://sixrevisions.com/user-interface/karma-design-p
attern/ 6-Cunningham C. & Zichermann G.
(2011).Gamification by design.O'reilly media, Inc,1005Graustein Highway North
7-Edwards, T(2011).blogs.imediaconnection.com webiste .Retrieved From
http://blogs.imediaconnection.com/blog/2011/08/03/15-brand-examples-of-gamification/
8-Jross ,G.(2011).Six Revisions website.Retrieved from
http://sixrevisions.com/user-interface/karma-design-pattern/
Questions ? And thanks for your time !