gamification @ sap mario herger & tim clark may 26th, 2011
TRANSCRIPT
Gamification @ SAP
Mario Herger & Tim ClarkMay 26th, 2011
© 2011 SAP AG. All rights reserved. 2
SAP Helps Business Run Better
Founded in 1972, SAP stands for "Systems, Applications, and Products in Data Processing”
SAP applications and services enable more than 109,000 customers worldwide to operate profitably, adapt continuously, and grow sustainably.
Sales and development locations in more than 75 countries worldwide.
65% of the world’s annual global chocolate production runs on SAP.
SAP customers process 2.5 billion utility bills per year.
Company is adapting: Built brand on stable core of ERP “back office” functions, now expanding into analytics, mobility and in-memory computing
© 2011 SAP AG. All rights reserved. 4
© 2011 SAP AG. All rights reserved. 5
© 2011 SAP AG. All rights reserved. 6
Phunny Phacts
• Average age of gamers in years: 35
• % of gamers older than Fifty: 25
• % of youth playing computer & video games: 97
• % of female gamers: 40
• Avg. of hours/week played in WoW: 20
• # of articles in WoWWiki: ˜250,000
• Rank of WoWWiki compared to all Wikis: 2nd
• Rank of Wikipedia: 1st
• Most popular games played by US soldiers in Iraq when off-duty: Halo, Call of Duty
© 2011 SAP AG. All rights reserved. 7
“The opposite of play isn't work, it’s depression.”Brian Sutton-Smith
Game Work
Tasks repetitive, but fun repetitive and dull
Feedback constantly once a year
Goals clear contradictory, vague
Path to Mastery clear unclear
Rules clear unclear
Information right amount at the right time too much and not enough
Failure expected and encouraged forbidden, punished
Status of Users transparent, timely hidden
Promotion meritocracy kiss-up-o-cracy
Collaboration yes yes
Speed/Risk high low
Autonomy high mid to low
Narrative yes only, if you are lucky
Obstacles on purpose accidental
© 2011 SAP AG. All rights reserved. 8
Flow – “keeping the balance”
Mihaly Csikszentmihalyi: Flow: The Psychology of Optimal Experience, 1991Beyond Boredom and Anxiety: Experiencing Flow in Work and Play, 1975
© 2011 SAP AG. All rights reserved. 9
@ Work: SAP’s strategic goal
Reach 1 billion users until 2015.
© 2011 SAP AG. All rights reserved. 10
In Game: The Quest for the SAP Tribes
Unite 1 billion Earthlings within 48 moons to
defend the empire against the dark hordes.
© 2011 SAP AG. All rights reserved. 11
Game mechanics
• Narrative
• Collecting
• Points• System
• Social
• Redeemable
• Exchanges• Implicit
• Explicit
• Customization• Character
• Profile
• Interface
• Epic Meaning
• Feedback
• Discovery
• Quests
• Status
• Urgent Optimism
• Ownership
• Infinite Gameplay
• Explicit Gameplay
• Free Lunch
• Surprise & Mystic (Easter eggs)
• And many more…
© 2011 SAP AG. All rights reserved. 12
Gamification @ others – Siemens PlantVille
© 2011 SAP AG. All rights reserved. 13
Gamification @ others – IBM
© 2011 SAP AG. All rights reserved. 14
Gamification @ others – The Guardian
© 2011 SAP AG. All rights reserved. 15
Gamification @ others – GuttenPlag Wiki
© 2011 SAP AG. All rights reserved. 17
Gamification @ SAP – SAP Community Networks
© 2011 SAP AG. All rights reserved. 18
Gamification @ SAP – Seeds
© 2011 SAP AG. All rights reserved. 19
Gamification @ SAP – Carbon Impact: Vampire Hunter
© 2011 SAP AG. All rights reserved. 20
Gamification @ SAP – SAP Manufacturing
© 2011 SAP AG. All rights reserved. 21
Gamification @ SAP – Expense system
© 2011 SAP AG. All rights reserved. 23
Gamification @ SAP – Lead Management
© 2011 SAP AG. All rights reserved. 24
The disruptive business platform
© 2011 SAP AG. All rights reserved. 25
A new aggregator – keeping your track record
Achievements
Communication tools & channels
ABAP Workbench
DevStudio
Developer tools
Leave Request
Business Applications
Travel Expense System
Call Center
…
ProcessesOffice tools
© 2011 SAP AG. All rights reserved. 26
Leveling up
© 2011 SAP AG. All rights reserved. 27
Questions and (maybe) Answers…