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What is Gamification?

GAME + ficationThe concept of applying Game mechanics ,Game design techniques

What is Gamification?

ENGAGE MOTIVATE

What is Gamification?(Example)

FourSquareCheck in

PointMayorBadge

3 BIG POINTS in Gamification

3 BIG POINTS in Gamification

3 BIG POINTS in Gamification

ON BOARDING

FIRST 1 MIN is very important

Make users INTERESTED IN 1 MIN

DO NOT EXPLAIN , JUST GIVE THEM EXPERIENCES

PROVIDE THEM VALUES

1 MINUTE

ON BOARDING

DO NOT PROVIDE TOO MUCH INFORMATION

1. http://GOWALLA.com

2.http://adword.google.com

NO TMI( Too Much

Information)

ON BOARDING

EASY TO WIN

MAKE IT EASY TO WIN

• Frontierville

ON BOARDING

EXPERIENCE

COLLECT PEOPLE’s EXPERIENCES

• Netflix

ON BOARDINGPROCEDURES

Open complex information slowly

Induce user’s positive reaction

Remove the possibility of failure

Try to know about player

ENGAGEMENT

ENGAGEMENT

Positive emotion : Desire to express

Player (Re)engagement :Mention (@)

(social) Call to action : Tweet

Visible progress (rewards)

: follower

BEGINNER

ENGAGEMENT

Positive emotion : Desire to collect, evaluate

Player (Re)engagement :Tweet and Retweet

(social) Call to action : follow retweet

Visible progress (rewards) : make a list about follower

EXPERT

ENGAGEMENT

Customization

Empty Bar Problem

• WHAT IS EMPTY BAR PROMBLEM?

Empty Bar Problem

Foursquare

Empty Bar Problem

Shopping Cart

HOW TO SOLVE ?

CONCLUSION