gamified marketing & storytelling by gamewheel & marketing club berlin (mcb) @ wework

Copyright © 2017 – Gamewheel® #GameAds @gamewhl

2nd February 2017

Gamified Marketing &Storytelling


HotWired.com, 1994


HotWired.com, 1994

+


78% CTR


First it works,Then it doesn’t.


Source: WebTrends, 2011

∅0.05% CTR


78% CTR1994

0.05% CTR2011


78% CTR1994

0.05% CTR2011

x1500


CTR $$$

Source: WebTrends, 2011


Discover the next untapped marketing channel first


Before 2012 2012-14 2014-16 2016+


82%

18%

82% of banners being ignored87% abandon the brand completely

87%

13%

62%

38%

62% adults play games on mobile85% teenagers play games daily

85%

15%

Source: Annual survey by Harris Interactive Source: Nielsen


Gamified Ads


Source: Gamewheel

Gamewheel Creator


3500 games created

30% avg. CTR

Gamewheel Creator


x600 Facebook


78% CTR1994

∅ 0.05% CTR2011

∅ 30% CTR2016

x1500 x600


Gamewheel Creator Case Studies


Play here: https://www.gamewheel.com/stories/burger-king/

>40% CTR > 2.5 Replays

25% app audience

The Angriest Whopper In-App Game


Play here: https://www.gamewheel.com/stories/oracle/

High organicengagement

>15 sec time on ad

Social Buzz

The Cloud Stacker Social Game


Play here: https://www.gamewheel.com/stories/burger-king-summer-bbq/

Mobiler Grill In-App Game

>35% CTR

>1.1 MillionenGame Plays


Balla Balla Online/Mobile Game

>16% CTR11%

ReplayedLeaderboard Social Buzz

Play here: https://www.gamewheel.com/stories/pizza-de/


Brand/Content Marketing

Performance Marketing


Play here: https://www.gamewheel.com/stories/bradford/

Bradford Funding Social Quiz

-70% CPC x4.5 CTR 45% organic traffic


www.gamewheel.com