gamify societal problems
DESCRIPTION
Workshop on gamification @ Picnic 2012TRANSCRIPT
A Life Less Ordinary: Suddenly Making a Serious Difference
Arjanna van der Plas, Ottilie Nieuwenhuis & Hester Stubbé-Alberts
Ottilie Nieuwenhuis
September 18, 2012
Arjanna van der Plas
Picture: http://office.microsoft.com/
September 18, 2012
Hester Stubbé-Alberts
Picture: Spitsvrij
September 18, 2012
How about you….?
What are the daily activities you really should do but could use
some gamification?
What little actions that you take in your daily life make you smile?
Did you ever learn something in a surprising way?
September 18, 2012
Today…
A little bit about TNO
Introduction serious gaming & gamification @ TNO by Hester Stubbé
DIY: gamify life!
Results: your serious differences with a
September 18, 2012
A little bit about TNO
Technical
Sciences
Technical
Sciences
Earth,
Environmental
and Life
Sciences
Earth,
Environmental
and Life
Sciences
Behavioural
and Societal
Sciences
Behavioural
and Societal
Sciences
September 18, 2012
Serious Gaming and Gamification
September 18, 2012
Domain
Technology Human factors
Domain
Technology Human factors
What do you want to change?
Who needs to change?
In what context?
What works for this goal?
What works for this population?
How can we motivate this population? How can we integrate means and goal?
E-Learning Sudan
Not education for all…
…but…
…Learning for all!
September 18, 2012
Partners in e-Learning Sudan
September 18, 2012
September 18, 2012
September 18, 2012
September 18, 2012
Gamification
Small gaming elements that …
….nudge you into right behaviour…
…and make you smile :)
September 18, 2012
Examples of gamification
September 18, 2012
Bron: www.triplepundit.com/
Domain
Technology Human factors
What do you want to change?
Who needs to change?
In what context?
What works for this goal?
What works for this population?
How can we motivate this population? How can we integrate means and goal?
Keep the parc clean
Children & parents
Attractive
feedback
Fun
‘vacuum cleaner’
Profiling your target group
Connection
Competition
Competence Creation
Badges
Appointments
Short challenges
Financial bonuses
Mini game
Lottery
Surprises
Unlocking levels
Time spent
Level bonuses
Ownership
Progression
Quests
Free stuff
Friendlists (insude/outside)
Combo bonuses
Community collaboration
Group ranking
Social check-ins
Leaderboards
Ranks
Productivity
Count down bonuses
Losing points
progression
Individual
Collective
Result Proces
September 18, 2012
DIY: gamify one of today’s societal challenges
1) Obese children – Eat, play, move
2) Energy overconsumption – Switch it off, turn it down
3) Lack of physical exercise of elderly – The art of getting out of the chair
4) Vandalism – Don’t ruin bus shelters out of boredom
5) Street refuse – Keeping our streets clean & cosy
6) Road safety – Red traffic lights are there for a reason
7) Smartphone addiction – Try a F2F conversation every once in a while
8) Traffic jams – Why travel at the same time as everybody else?
9) Debts – Stop silly impulse shopping
10) Hearing loss – Maximal concert experience, minimal damage
September 18, 2012
DIY time: gamify!
Pick a table (if you don’t like the one you’re sitting now)
Explore the societal challenge you’re given (brainwriting, 15 minutes)
Complete the persona for whom you are going to solve this challenge
(10 minutes)
Describe what you want your target group to achieve (mission statement,
5 minutes)
Describe how you want to achieve this (human factors, 10 minutes)
Design a gamication (and let our hand-outs help you) (10 minutes)
Summarize your gamification in the presentation sheet (5 minutes)
Present your gamification (1 minute pitches)
September 18, 2012
Seriously interested in this topic?
Get in touch with Hester Stubbé or Mark Ruijsendaal
[email protected] or [email protected]
~
Or just want to talk about TNO and the Creative Industrie in general?
Get in touch with Ottilie Nieuwenhuis
September 18, 2012