gaming attitudes and habits of the 50+ gamer gaming space older gamers play video games for both...
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Source: Gaming Attitudes and Habits of Adults Age 50-Plus.For more information, contact Brittne Nelson Kakulla, [email protected]://www.aarp.org/2020gamingtrendshttps://doi.org/10.26419/res.00328.002
Gaming Attitudesand Habits of the 50+ Gamer
50+ GAMERS SPENT $3.5 BILLION
Over half of the money that older adults spend on gaming is spent on content. Spending on content has increased 21% since 2016.
$70 6-month average (n=1,664)
CONTENT
HARDWARE
ACCESSORIES
$Gaming Spend 2019
CONTENT
HARDWARE
ACCESSORIES
523M3.5B $Gaming Spend 2016$13 6-month average (n=1,112)
51%
38%
11%
42%
45%
13%
from January - June.(compared to $523 million in 2016)
In 2019, 50+ adults now play video games an average of5 hours per week.
The number of 50+ gamers increased from 40.2M to 50.6M.
OLDER ADULT (50+) GAMERS ARE ON THE RISE
GAMING HAS GONE MOBILE
WOMEN RULETHE GAMING SPACE
OLDER GAMERS PLAY VIDEO GAMES FOR BOTH PRACTICAL AND PLAYFUL REASONSThere are more 50+
women playing video games than men.
Over half (57%) of older adult gamers agree that playing video games relieves stress.
76% say they play games for fun.
of womenplay games.49%
of menplay games.40%
2016
2019
Computers& Laptops
2016 2019
38%44%
Select Player
57%
76%
Devices Used for Gaming
59%
47%
57%
73%
Phones &Tablets
2016
2019
Base: Gamers who own device (base size varies)
START
END2016
2019
40.2M
50.6M
More 50+ adults are playing video gamers at least once a month as compared to 2016.