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ONLINE MARKETING THE 30,000 FT. VIEW Desiree Scales, CEO Bella Web Design, Inc.

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  1. 1. ONLINE MARKETING THE 30,000 FT. VIEW Desiree Scales, CEO Bella Web Design, Inc.
  2. 2. Bella Web Design, Inc. Started in 1998
  3. 3. 37 States 2 Countries
  4. 4. Organic Growth Through Online Marketing
  5. 5. What Is Online Marketing?
  6. 6. 156 Billion Results
  7. 7. Online Marketing Easy Sales Tons of $$$ Get Rich Quick
  8. 8. Online Marketing = Time Investment Brand Awareness Sharing Knowledge Making Connections
  9. 9. A Sale Is a Resultof Earning Trust Online through Engagement, then Connecting Offline.
  10. 11. A Limited Vehicleof Communication 1 Person at a Time
  11. 12. Unlimited Vehiclesof Communication Millions at a Time
  12. 15. I just cant keep up!
  13. 16. Communicate Fasterin Real Time Share Info Worldwide Low or No Cost
  14. 17. The Only Investment is Time
  15. 18. Web Site + Search Engine Optimization=Power
  16. 19. Web Site +SEO+Social Media=Atomic Power
  17. 20. Your Website SEO ____________________ Social Media: Blog LinkedIn Facebook Twitter YouTube Mobile
  18. 25. Social Media
  19. 27. Most Powerful Wordin Social Media: SHARE
  20. 28. Start with a Blog
  21. 30. A Blog Forces You to Think About Your Industry in Creative Ways and Stay Sharp
  22. 31. Credibility + Expertise =Trust
  23. 32. Chamber Meeting 24/7 Online Networking Event
  24. 33. LinkedIn is an online network of more than 55 million members.
  25. 34. Create Groups to Enhance Discussion Post Events Ask and Answer Questions
  26. 35. 350 million users on Facebook Worldwide The Pub:Where Everybody Knows Your Name
  27. 36. Whats the Fastest Growing Demographic on Facebook?
  28. 37. The fastest growing demographic on Facebook are 35+ Year Olds
  29. 38. Post Event Pages Talk About the Event to Your Sphere and Share with Others
  30. 39. The Cocktail Party
  31. 40. 27 million Tweets per Day Micro-Blogging
  32. 43. Tweet Weekly the Month Before, Daily the Week Of Encourage Event Hashtags Encourage Tweeting at the Event
  33. 44.
      • What is the Number 2 Search Engine Right Behind Google?
  34. 46. Video Captures Emotion,Expression and Evokes the Senses
  35. 47. Tape Past Attendees Tape During the Event Interview Attendees
  36. 48. Encourage Connection Before the Event!
  37. 50. Create a Conversation Online Dont Forget to Connect Offline
  38. 51. Choose One Platformto Get Started Get Comfortable
  39. 52. Dos and Donts
      • Use Humor
      • Dont Sell Outright, Soft Sell
      • Educate & Enlighten
      • Know Your Audience
      • Engage and Share Information
      • Ask for the ReTweet/Share
      • Common Sense
  40. 53. How to Find Desiree Scales: 770 509-8797
    • Website:
    • www.bellawebdesign.com
    • YouTube:
    • www.youtube.com/bellawebdesign
    • Twitter:
      • www.twitter.com/desireescales
    • Facebook:
      • http://companies.to/bellawebdesign
    • LinkedIn:
      • www.linkedin.com/in/bellawebdesign

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