ganesh busines plan
TRANSCRIPT
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WELCOMEBUSINESS
PLAN
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Prepared by :
Ganesh & Nani MOB:9652484785
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BOARD OF DIRECTORSMr. S Ganesh Kumar MBA
MANAGING DIRECTOR
Mr. V RAMANA REDDY MBAMANAGING PARTNER
Mr. RAJ PAUL MBAEXECUTIVE DIRECTOR
Ms. ADREENA MBAEXECUTIVE DIRECTOR
Ms. VIJAY KUMAR NAIK MBAEXECUTIVE DIRECTOR
Ms. SINDHURI MBAEXECUTIVE DIRECTOR
Mr. RAJESH GOPI MBAEXECUTIVE DIREC
Ms. ANUSHA MAKAM MBAEXECUTIVE DIRECTOR
Ms. SREEVANI. C .MBAEXECUTIVE DIRECTOR
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INTRODUCTION
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OBJECTIVES:>To give premier services to the people
who fails to analyse the construction
market>To see our self as in first position in
providing best material to customers
>To expand our business through out India.
>Exclusive selection of alternative facility.
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VISIONto capture the indian construction material
market by 2015 which is highly booming
MISSIONmy mission is to become the most valued construction marketpartner for the Indian construction industry by continuously
developing and providing wide range of products to the customers
complying to the highest standards.
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BRIEF DISCRIPTION ABOUT BUSINESS
VENTURE NAME : CONSTRUCTIONMATERIAL MARKET FIRM DIMENSIONS : 80*80 sq.fts LAUNCHING : At initial stagewe are going to start our MARKET inHYD
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SPECIAL FEATURES1)Availability of all kinds of construction items which are not available all at one
place
2)Availability of selection of altrnatives facility
3)Maintaining customer relationship management
4)
5)Well infrastructure market
6)Tele booking facility available for the key customers
7)Well Equipped market
8)Well trained market analysts with a qualification of graduation in B.com
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s
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Menu chart
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R R 25/
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Rum : Rs 25/-Palak roti : Rs 30/-Dhahi roti : Rs 30/-Tomato Roti : Rs 35/-Special chilli roti : Rs 28/-Onion roti : Rs25/-Ghee roti : Rs 35/-Ragi roti : Rs 25/-Maize roti : Rs 15/-Badam roti : Rs 50/-Mixed Vegetable Roti : Rs 45/-Special Item(Roti+Salad
+cup of ghee rice+Mushroom curry+1dietCoke) : Rs 250/-
NON VEG ROTI ITEMS
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NON VEG ROTI ITEMS:
.Chicken Thikka roti : Rs 100/-
.Chicken Moghalai roti : Rs 120/-
.Chicken Liver Roti : Rs 80/-
.Ginger Chicken roti : Rs 70/-
.Chicken Tandoori roti : Rs 120/-
.Spicy Chicken roti : Rs100/-
.Chilli Chicken roti : Rs 100/-
.Special item(4roti+tandoori
+mixed veg .salad+ cup ofGhee rice with curd+1 diet
Coke) : Rs.300
Estimated b dget 40 lakhs
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Estimated budget: 40 lakhs BUDGET SEGMENTATION:
Room Advance : Rs 10,00,000/-
Interior Design : Rs 9,00,000/-
Artificial Design : Rs 2,00,000/-
Infrastructure : Rs 4,00,000/- Kitchen Equipment : Rs 3,00,000/-
Promotions : Rs 4,00,000/-
Cash in hand : Rs 1,00,000/-
Cash at bank : Rs 2,00,000 /-
Vehicles : Rs 5,00,000/-
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SOURCES OF FUND:Among Rs 40,00,000 of estimated budget, first we will invest
30% amount means 12,00,000 lakhs and for remaining 70% of
amount means 28,00,000 lakhs, we are going to apply bank loan
from state bank of India at 12% Interest rate by showing long term
assets as surety .
In our roti chats we are going to recruit 32 members for each roti chat as different levels of
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DESIGNATION NO.OF VACANCIES EDUCATIONAL
QUALIFICATIONS
EXPERIENCE
REQUIRED
MANAGER 1 M.B.A 5 YEARS
DIETICIAN 1 M.B.B.S..,MS(GEN) 5 YEARS
CUSTOMER ADVISOR 1 POST GRADUTION 10 YEARS
CHEFFS 6 GRADUATION IN HOTEL
MGMT
3 YEARS
RECEPTIONIST 1 ANY DEGREE 2 YEARS
HELPERS 3 S.S.C 3 YEARS
REPRESENTATIVE 1 ANY DEGREE 2 YEARS
DOOR DELIVERY BOYS 5 INTERMEDIATE 1 YEAR
SERVERS BOYS 6 S.S.C 2 YEARS
CREW MEMBERS 2 INTERMEDIATE 3 YEARS
CLEANERS 4 7 TH CLASS -
In our roti chats we are going to recruit 32 members for each roti chat as different levels ofdesignations. The number of vacancies, qualifications for the post, salary packages etc, are as givenbelow And as according to labour act 1960 all allowances like accommodation , incentives, bonus andpromotions will be provided for the employees.
FINANCIAL PLANNNING
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FINANCIAL PLANNNINGProfit and loss A/C For the year ended 31st march 2011
Particulars Amount
Sales 77,76,000(Less)
Raw material 12,00,000
Carriage inwards 60,000
Wages 17,16,000 29,76,000
GROSS PROFIT 48,00,000
(Less)
Operating expenses:
Registration charges 1,00,000
Salaries 8,76,000
Electricity 1,80,000
Advertisement 6,00,000
Rent 6,00,000
Petrol & diesel 1,80,000 25,36,000
22,64,000
(less)
Depreciation:
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10% on furniture 40,000
20% on kitchen equipment 60,000
20% on vehicles 1,00,000 2,00,000
PROFIT BEFORE INTEREST & TAX 20,64,000
(less) interest on loan 3,36,000
17,28,000
(less) interest on capital 1,44,000
15,84,000
(less) 50% tax 8,42,000
PROFIT AFTER TAX 7,42,000
Balance sheet as on 31st march 2011
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Balance sheet as on 31 march 2011
Liabilities Amount Assets Amount
Capital 12,00,000 Fixed assets
(add)net profit 7,42,000 19,42,000 Furniture 4,00,000
(-)depre. 40,000
Loan from
bank
28,00,000 3,60,000
(+)purchases 2,42,000 6,02,000
Kitch.equip: 3,00,000
(-)depre. 60,000
2,40,000
(+)purchases 2,00,000 4,40,000
Vehicles 5,00,000
(-)depre. 1,00,000
4,00,000
(+)purchases 1,00,000 5,00,000
Room 10,00,000
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advance
Current assets:
Cash in hand 5,00,000
Cash at bank 3,00,000
Misc. exp
Interior design 9,00,000
Artificial
design
1,00,000
Promotions 4,00,000 14,00,000
TOTAL
LIABILITIES 47,42,000 TOTAL 47,42,000
Profit and lose A/C for the year ended 31st march 2012 :
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/ yParticulars Amount
Sales 1,03,68,000
(Less)
Raw material 14,40,000Carriage inwards 72,000
Wages 19,68,000 34,80,000
GROSS PROFIT 68,88,000
(Less)
Operating expenses:
Salaries 10,62,000
Electricity 2,40,000
Advertisement 6,00,000
Rent 6,00,000Petrol & diesel 2,40,000 27,42,000
41,46,000
(Less) miscellaneous expenses written off(25%) 3,50,000
37,96,000
(less)
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Depreciation:
10% on furniture 70,200
20% on kitchen equipment 88,000
20% on vehicles 1,00,000 2,58,200
PROFIT BEFORE
INTEREST & TAX
35,37,800
(less) interest on loan 3,36,000
32,01,800
(less) interest on capital 1,44,000
30,57,800`
(less) 50% tax 15,28,900
PROFIT AFTER TAX 15,28,900
Balance sheet as on 31st march 2012:
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Balance sheet as on 31 march 2012:Liabilities Amount Assets Amount
Capital 12,00,000 Fixed assets
(add)net profit 15,28,900 27,28,900 Furniture 7,02,000
(-
)depreciation
70,200 6,31,800
Loan frombank
28,00,000 Kitchenequip:
4,40,000
(-)
Repayment
8,00,000 20,00,000 (-
)depreciation
88,000 3,52,000
Vehicles 5,00,000
(-
)depreciation
1,00,000 4,00,000
Room
advance
10,00,000
Currentt
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assets:
Cash in hand 6,95,100
Cash at bank 6,00,000
Misc. exp
Interior design 6,75,000
Artificial
design
75,000
Promotions 3,00,000 10,50,000
TOTAL
LIABILITIES 47,28,900 TOTALASSETS
47,28,900
Profit and lose A/C for the year ended 31st march 2013 :
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Particulars Amount
Sales 1,55,52,000
(Less)
Raw material 19,20,000
Carriage inwards 96,000
Wages 27,12,000 47,28,000
GROSS PROFIT 1,08,24,000
(Less)
Operating expenses:
Salaries 20,40,000
Electricity 5,00,000
Advertisement 12,00,000
Rent 6,00,000
Petrol & diesel 3,00,000
miscellaneous expenses written off(50%) 5,25,000 51,65,000
56,59,000
(less)
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Depreciation:
10% on furniture 63,180
20% on kitchen equipment 70,400
20% on vehicles 80,000 2,13,580
PROFIT BEFORE INTEREST & TAX 54,45,420
(less) interest on loan 2,40,000
52,05,420
(less) interest on capital 3,27,468
48,77,592`
(less) 50% tax 24,38,976
PROFIT AFTER TAX 24,38,976
Balance sheet as on 31st march 2013:
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Liabilities Amount Assets Amount
Capital 27,28,900 Fixed assets
(add)net profit 24,38,976 51,67,876 Furniture 6,31,800
(-)depreciation 63,180
Loan from
bank
20,00,000 5,68,620
(-)repayment 15,00,000 5,00,000 (+)purchases 5,00,000 10,68,620
Kitchen equip: 3,52,000
(-)depreciation 70,400
2,81,600
(+)purchases 3,70,400 6,52,000
Vehicles 4,00,000
(-)depreciation 80,000
3,20,000
Roomadvance
10,00,000
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advance
Current assets:
Cash in hand 4,00,000
Cash at bank 15,02,256
Misc. exp
Interior design 3,37,500
Artificial
design
37,500
Promotions 1,50,000 5,25,000
TOTAL
LIABILITIES 56,67,876 TOTAL 56,67,876
COMPARATIVE PROFIT AND LOSS A/C FROM THE YEAR 2010 11
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COMPARATIVE PROFIT AND LOSS A/C FROM THE YEAR 2010-11
AND 2011-12:
PARTICURARS 2010-2011 2011-2012 Increase/decrease %of
increase/decrease
Sales (A) 77,76,000 1,03,68,000 25,92,000 33.33%
(Less)
Expenditure
Raw material 12,00,000 14,40,000 2,40,000 20.00%
Carriage inwards 60,000 72,000 12,000 20.00%
Wages 17,16,000 19,68,000 2,52,000 14.68%
Total expenses (B) 29,76,000 34,80,000 5,04,000 16.93%
Gross profit (A-B)=C
48,00,000 68,88,000 20,88,000 43.50%
(LESS)
OPERATING
EXPENSES
Salaries 8,76,000 10,62,000 1,86,000 21.23%
Electricity 1,80,000 2,40,000 60,000 33.33%
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Advertisement 6,00,000 6,00,000 -0- -0-
Rent 6,00,000 6,00,000 -0- -0-
Petrol& Diesel 1,80,000 2,40,000 60,000 33.33%
Total operating
expenses(D)
24,36,000 27,42,000 3,06,000 12.56%
E=(C-D) 23,64,000 41,46,000 17,82,000 75.38%
(-)miscellaneous
expenses
(-) 3,50,000 3,50,000 (-)
Depreciation:
Furniture 40,000 70,200 30,200 75.5%
Kitchen equipment 60,000 88,000 22,000 36.67%
Vehicles 1,00,000 1,00,000 -0- -0-
Total Depreciation 2,00,000 2,58,200 58,200 29.1%
21,64,000 35,37,800 13,73,800 63.48%
(-) interest on loan 4,80,000 4,80,000 -0- -0-
16,84,000 30,57,800 13,73,800 81.57%
(-)50% Tax 8,42,000 15,28,900 6,86,900 81.47%
Comparative balance sheet of 2010-11 and 2011-12:
%
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Particulars 2010-11 2011-12 Increase/decrease %of
increase/decrea
se
Fixed assets:
Furniture 3,36,000 6,31,800 2,71,800 75.5%
Purchase
furniture
3,42,000 (-) -3,42,000 -100%
Kitchen
equipment
2,40,000 3,52,000 1,12,000 46.67%
Purchase ofkitch.equi.
2,00,000 (-) -,2,00,000 -100%
Vehicles 4,00,000 4,00,000 (-) -0-
Purchase of
vehicles
1,00,000 (-) -1,00,000 -1,00%
Total of fixed
assets
16,42,000
13,83,800
- 2,58,200
-15.22%
CURRENT
ASSETS
Cash in hand 5,00,000 6,95,100 1,95,100 39.02%
Cash at bank 3,00,000 6,00,000 3,00,000 100%
- - - -
Miscellaneous
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expenses
Interior design 9,00,000 6,75,000 - 2,25,000 -25%
Artificial design 1,00,000 75,000 25,000 25%
Promotions 4,00,000 3,00,000 1,00,000 25%
Total of current
assets
48,42,000 47,28,900 -1,13,100 -2.33%
Liabilities:
Capital 12,00,000 12,00,000 -0- -0-
(+) profit 8,42,000 15,28,900 6,86,900 81.57%
20,42,000 27,28,900 6,86,900 33.63%
Loan from bank 28,00,000 20,00,000 -8,00,000 28.57%
Total liabilities 48,42,000 47,28,900 -1,13,100 -2.33%
COMPARATIVE PROFIT AND LOSS A/C FROM THE YEAR 2011-12 AND 2012-13:
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COMPARATIVE PROFIT AND LOSS A/C FROM THE YEAR 2011-12 AND 2012-13:
PARTICURARS 2011-2012 2012-2013 Increase/decrease %of
increase/decrease
Sales (A) 1,03,68,000 1,55,52,000 51,84,000 50%
(Less)
Expenditure
Raw material 14,40,000 19,20,000 4,80,000 33.33%
Carriage inwards 72,000 96,000 24,000 33.33%
Wages 19,68,000 27,12,000 7,44,000 37.80%
Total expenses (B) 34,80,000 47,28,000 12,48,000 35.86%
Gross profit (A-B)=C
68,88,000 1,08,24,000 39,36,000 57.14%
(LESS)
OPERATING
EXPENSES
Salaries 10,62,000 20,40,000 9,78,000 92.09%
Advertisement 6,00,000 12,00,000 6,00,000 100%
Rent 6,00,000 6,00,000 -0- -0-
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e t 6,00,000 6,00,000 0 0
Petrol& Diesel 2,40,000 3,00,000 60,000 25%
Total Opera...
expenses(D)
27,42,000 46,40,000 18,98,000 69.20
E=(C-D) 41,46,000 61,84,000 20,38,000 49.15%
(-)miscellaneous
expenses
3,50,000 5,25,000 1,75,000 50.00%
Depreciation:
10%Furniture 70,200 63,180 - 7020 - 10.00%
20%Kitchenequipment
88,000 70400 -17,600 20.00%
20%Vehicles 1,00,000 80,000 -20,000 -20%
PBTI 35,37,800 54,45,420 19,07,620 53.92%
(-)Interest on loan 3,36,000 2,40,000 - 96,000 -28.57
Interest on capital 1,44,000 3,27,468 1,83,468 120.40%
PBT 30,57,800 48,77,952 18,20,152 59.52%
(-)50% Tax 15,28,900 24,38,976 9,10,076 59.52%
PROFIT AFTERTAX 15,28,900 24,38,976 9,10,076 59.52%
Comparative balance sheet of 2011-12 and 2012-13:
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Particulars 2011-12 2012-13 Increase/decrease %of
increase/decrease
Fixed assets:
Furniture 6,31,800 6,31,800 -0- -0-
Purchase
furniture
(-) 5,00,000 -5,00,000 -
Kitchen
equipment
3,52,000 3,52,000 -0- -0-
Purchase ofkitch.equi.
(-) 3,00,000 -3,00,000 -
Vehicles 4,00,000 4,00,000 -0- -0-
Purchase of
vehicles
- 2,00,000 -2,00,000 (-)
Total of fixedassets(A)
13,83,800 23,83,800 -10,00,000 -72.26%
CURRENT
ASSETS
Cash in hand 6,95,100 4,00,000 -2,95,100 -42.45%
Cash at bank 6,00,000 15,02,000 -9,02,000 -150.53%
Room advance 10,00,000 10,00,000 -0- -0-
Total current 22 95 100 29 02 000 6 06 900 26 44%
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Total current
assets:
22,95,100 29,02,000 6,06,900 26.44%
Miscellaneous
expenses
Interior design 6,75,000 3,37,500 -3,37,500 -50%
Artificial design 75,000 37,500 -37,500 -50%
Promotions 3,00,000 1,50,000 -1,50,000 -50%
Total of current
assets
47,28,900 56,67,876 +9,38,976 +19.85
Liabilities:
Capital 12,00,000 27,28,900 -15,28,900 127%
(+) profit 15,28,900 24,38,976 +9,10,076 59.52%
27,28,900 51,67,876 24,38,976 33.63%
Loan from bank 20,00,000 5,00,000 -15,00,000 75%
Total liabilities 47,28,900 56,67,876 +9,38,976 +19.85%
PROMOTION STRATEGY:
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PROMOTION STRATEGY:
Promotion strategy is a very important strategy for every business,
why means this strategy influence customers very effective
manner to attract towards any product. So we are mainly
concentrating on out door media to promote our products. They
are as follows.
HORDINGS
TRNSIT ADVERTISING (ROAD/RAIL/AIRPORT)
(Reason: 75% of target customers reached this out door media. &
frequencies is 15 times in 30 days.)
MOVING SCREENS CINIMAS & VIDEOS
NEWS PAPER(District edition)
MARKETING PLAN:
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BUSINESS SITUATION:
Our roti ghars are mainly specified to provide complete
diabetic diet items along with normal roti items.
Competitors :
So for , we dont have any competitors who in this field.
Especially with diet menus related to diabetic disease.
Market segmentation :
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Market segmentation : We are segmenting our general market depending up on two factors.
They are: Geographic segmentation
Components :
1)STATE
2)COUNTRY3)CITY
4)REGION
Demographic segmentation.
Components:1)age2)sex etc.
Psychographic segmentation:
Components:1)lifestyle
2)personality etc.
Action programs to enter in to the market:
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Highlighting cause related marketing (2%)
Highlighting diabetic diet items as in unique manner
Highlighting services like yoga programs and physical
fitness campaigns.
Target customers :
1)Diabetic patients
2)Busy people
3)Soft ware employees
4)North Indians, who staying in Hyderabad .
4Ps:
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Product : Different kinds of diet roti items.
Price :Depending up on the order given by customer. Basic price isstarting from 25/- On wards.
Place : # 108,
Opp.to I.C.I.C.I main branch,
Cyber towers road,Jubilee hills,
Hyderabad.
Promotions :Offering causing related marketing. Maintaining C.R.M,Offering membership for regular customers.
Conclusion:A k th t d h t l b i i
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As we know that now a days hotel business isdeveloping in huge manner, that too major
advantage to our roti ghar is so far we dont haveany competitors. So there is a chance to developas early as possible. But here risk also there butnot that much effective.
Prepared by:
Rajesh Gopi,&CO
KSMK KADAPA.
MOB:9652484785
MAIL:[email protected]
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