ganpat university faculty of management studies … (fs) … · (theory only), introduction to...

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GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES PROGRAM STRUCTURE WITH EFFECTIVE FROM MAY 2019 BACHELOR OF BUSINESS ADMINISTRATION (FINANCIAL SERVICES) - BBA (FS) SEMESTER I TO VI Year Sem. Course Code Course Name Credit Course Type 1 I 1A01FOM Fundamental of Management 4 A 1A02POE Principles of Economics 4 A 1A03FOA Foundation of Accounting 4 A 1A04FOS Foundation of Statistics 4 A 1B05CTM Critical Thinking for Manager 4 B 1B06BCS Basic Communication Skills 2 B Total 22 II 2A01MAM Marketing Management 4 A 2A02ORB Organizational Behavior 4 A 2A03FSA Financial Statement Analysis 4 A 2A04BUS Business Statistics 4 A 2B05BUC Business Communication 4 B 2B06FCA Foundation of Computer Application 2 B Total 22 2* III 3A01HRM Human Resource Management 4 A 3A02FIM Financial Management 4 A 3A03CAM Cost Accounting for Managers 4 A 3A04BLP Banking Law and Practice 4 A 3A05IFS Indian Financial System 4 A 3B06ACA Advance Computer Application 2 B Total 22 IV 4A01BUL Business Law 4 A 4A02BRM Business Research Methods 4 A 4A03BEG Business Ethics and Corporate Governance 4 A 4A04INP Insurance Practice 4 A 4A05CRM Credit Management 4 A 4B06DIM Disaster Management 2 B Total 22 3* V 5A01POM Production and Operations Management 4 A 5A02TAX Taxation 4 A 5A03BAE Basic Econometrics 4 A 5A04SAP Security Analysis and Portfolio Management 4 A 5A05NBF Non-Banking Financial Practice 4 A 5A06PCA Project Company Analysis 2 B 22 VI 6A01BUA Business Analytics 4 A 6A02IBS International Business Strategy 4 A 6A03IFM International Financial Management 4 A 6A04DIF Digital Finance 4 A 6A05FRP Financial Research Project 2 A 6B06PST Problem Solving Techniques 4 B 22 * Proposed subjects for year 2 and 3 are tentative in nature

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Page 1: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES

PROGRAM STRUCTURE WITH EFFECTIVE FROM MAY 2019 BACHELOR OF BUSINESS ADMINISTRATION (FINANCIAL SERVICES) - BBA (FS)

SEMESTER I TO VI

Year Sem. Course

Code Course Name Credit

Course

Type

1

I

1A01FOM Fundamental of Management 4 A

1A02POE Principles of Economics 4 A

1A03FOA Foundation of Accounting 4 A

1A04FOS Foundation of Statistics 4 A

1B05CTM Critical Thinking for Manager 4 B

1B06BCS Basic Communication Skills 2 B

Total 22

II

2A01MAM Marketing Management 4 A

2A02ORB Organizational Behavior 4 A

2A03FSA Financial Statement Analysis 4 A

2A04BUS Business Statistics 4 A

2B05BUC Business Communication 4 B

2B06FCA Foundation of Computer Application 2 B

Total 22

2*

III

3A01HRM Human Resource Management 4 A

3A02FIM Financial Management 4 A

3A03CAM Cost Accounting for Managers 4 A

3A04BLP Banking Law and Practice 4 A

3A05IFS Indian Financial System 4 A

3B06ACA Advance Computer Application 2 B

Total 22

IV

4A01BUL Business Law 4 A

4A02BRM Business Research Methods 4 A

4A03BEG Business Ethics and Corporate Governance 4 A

4A04INP Insurance Practice 4 A

4A05CRM Credit Management 4 A

4B06DIM Disaster Management 2 B

Total 22

3*

V

5A01POM Production and Operations Management 4 A

5A02TAX Taxation 4 A

5A03BAE Basic Econometrics 4 A

5A04SAP Security Analysis and Portfolio Management 4 A

5A05NBF Non-Banking Financial Practice 4 A

5A06PCA Project – Company Analysis 2 B

22

VI

6A01BUA Business Analytics 4 A

6A02IBS International Business Strategy 4 A

6A03IFM International Financial Management 4 A

6A04DIF Digital Finance 4 A

6A05FRP Financial Research Project 2 A

6B06PST Problem Solving Techniques 4 B

22

* Proposed subjects for year 2 and 3 are tentative in nature

Page 2: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

Note: Subject code is as per GNU guideline: 1 = semester, A = core or complementary course, B

= common or open course, 01 = number of course, FE1 = name of course (three digit)

Note:

Detail syllabus attached herewith where, version 1.0.0.0 (First Digit= New syllabus/Revision in

Full Syllabus, Second Digit=Revision in Teaching Scheme, Third Digit=Revision in Exam

Scheme, Forth Digit= Content Revision)

L=Lecture, TU=Tutorial, P= Practical/Lab., TW= Term work, DT= Direct Teaching, Lab.=

Laboratory work

CE= Continuous Evaluation, SEE= Semester End Examination

Page 3: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester I Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 1A01FOM Subject Name Fundamental of Management

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Basic acquaintance with English Language and positive attitude to learn Business Management Concepts

Objectives:

To provide the students with conceptual understanding about the key functions of the process of managing

organizations

To familiarize the students with the Management Discipline.

Learning Outcome:

On successful completion of the course, the students will be able to:

Demonstrate their knowledge of business and management principles.

Get acquainted with management process and functions.

Comprehend the modern management techniques and its relevance in business. Theory syllabus

Unit Content Hrs

1 Nature of Management and Development of Management Thought:

Management – Definition, Importance, Functions, Levels; Roles of Manager, Managerial Skills, Early Classical

Approaches – Scientific Management, Administrative Management, Bureaucracy; Neo-Classical Approaches –

The Human Relations Movement, Behavioural Approach; Modern Approaches – System Approach,

Contingency Approach

15

2 Planning and Organising:

Planning – Concept, Nature, Importance, Process, Types, Barriers, Decision Making – Concepts, Types,

Process, Organizing – Meaning, Principles, Process; Forms of Organization Structure – Line Organization,

Line and Staff Organization, Functional Organization, Matrix Organization, Virtual Organization, Coordination

– Concept, Need, Techniques, Staffing - Overview

15

3 Directing:

Directing – Concept, Importance, Models, Motivation – Meaning, Nature; Theories of Motivation – Maslow’s

Need Hierarchy, Herzberg’s Hygiene, Vroom’s Expectancy, McGregor’s Theory X and Y, Theory Z,

Leadership – Concept; Leadership Theories – Trait Theory, Behavioural Theory, Situational Theory;

Leadership Styles, Communication – Overview

15

4 Controlling and Contemporary Management Techniques:

Controlling - Meaning, Importance, Process, Controlling and Management by Exception, Control Techniques

(theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering,

Benchmarking, Kaizen, Six Sigma, Knowledge Management, Total Quality Management, ISO, Business

Ecosystem

15

Text Books

Principles of Management - L. M. Prasad, Sultan Chand & Sons.

Principles of Management - P. C. Tripathi & P. N. Reddy, Tata McGraw.

Reference Books:

Principles of Management:Theory, Practices & Techniques - Nirmal Shah, Deep & Deep Publications Pvt. Ltd.

Management Concepts and Strategies - J. S. Chandan, Vikas Publishing House.

Management Concepts and Practices - Gupta, C.B. Sultan Chand and Sons, New Delhi.

Principles of Management – R. K. Sharma and S. K. Gupta, Kalyani publications.

Principles of Management – Chuck Williams, 4 LTR Press.

Page 4: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 1A02POE Subject Name Principles of Economics

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

To make students appreciate the basic minimum learning about economics subject

To learn how markets establish price, production, wage and employment levels, and the likely consequences of

government attempts to alter market outcomes

To better understand and evaluate economic issues and events presented by government and policymakers

Learning Outcome:

On successful completion of the course, the students will be able to:

Develop economic intuition and analytical skills

Demonstrate how economic analysis can be applied to a variety of personal, societal, and international issues

Acquire an understanding of the market mechanism as a means of allocating scarce resources

Theory syllabus

Unit Content Hrs

1 Meaning of Economics: Definitions of Economics, Nature of Economics and Subject matter of Economics,

Basic Concepts of Micro Economics and Macro Economics, Goods, Utility, Value, Price, Wealth,

Consumption, Production, Types of Economies, Unemployment, Poverty, Inflation, Deflation, Business Cycle

15

2 Theory of Demand and Supply: Law of Demand and Supply, Equilibrium, Externality, Elasticity, Factors

affecting Demand and Supply, Market Equilibrium, Government Interventions in Market

15

3 Market Structure and Concept of Cost and Revenue: Perfect and Imperfect Market Structure,

Characteristics and Price, Output Determinations, Profit and Losses, Derivation of cost curves, Short and Long

run, Economies and Diseconomies of Scale, Objectives of the Firm, Revenue Curves of the Firm

15

4 Macro Economics: Functions of Money, The Quantity Theories of Money (Fisher’s Approach and

Cambridge’s Approach), Consumption Function, Investment Multiplier, and Accelerator Principle, Classical

theory of Interest Rate, Loanable Fund Theory of Interest rate, Liquidity Preference Theory of Interest Rate,

Theory of Absolute Cost Advantage, Theory of Comparative Cost Advantage

15

Text Books

N. Gregory Mankiw, Principles of Economics, eights edition

Reference Books:

Samuelson P.A. and W.D. Nordhaus (1998), Economics, Tata McGraw Hill, New Delhi.

Mankiw Gregory, Principles of Economics, Cengage Learning, south west.

McConnell Campbell R, Economics.

K. P. M. Sundaram : Principles of Economics. S Chand Publication

Page 5: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester I Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 1A03FOA Subject Name Foundation of Accounting

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

Student can get basic knowledge of Accounting.

Learning Outcome:

On successful completion of the course, the students will be able to:

Students get basic idea of accountancy.

They get knowledge of accountancy cycle.

Students get acquainted with accounting entries of partnership.

They will get knowledge of financial statement of sole proprietorship and company

Theory syllabus

Unit Content Hrs

1 Introduction:

Meaning and characteristics of Accounting, Branches of Accounting, Difference between Book Keeping and

Accounting. Basic accounting terminologies, Rules of Debit and Credit. Nature of transactions

15

2 Journal Entry and Depreciation:

Journal Entry, Ledger, Posting and Trial Balance, Cash Book, Accounting Errors, Depreciation: Meaning, need

& importance of depreciation, methods of charging depreciation (Straight line method and Written down Value

Method)

15

3 Partnership firm:

Admission of Partner, Retirement/ Death of Partner and Dissolution of Partnership Firm with Garner-Murray

rule

15

4 Preparation of Financial Statement:

Preparation of Trading and Profit & Loss Account and Balance Sheet, Cash flow statement for sole

proprietorship, Introduction to Company Final Accounts: Important provisions of Companies Act, 1956 and

Companies Act, 2013 in respect of preparation of Final Accounts. Understanding of final accounts of a

Company

15

Text Books

Financial Accounting for Management by Dr. S. N. Maheshwari (Vikas Publishing House)

Reference Books:

Fundamentals of Accounting & Financial Management by Anil Chowdhary (Pearson Education)

Accounting made Easy by Rajesh Agarwal & R Srinivasan (Tata McGraw-Hill)

Financial Accounting for Management by Amrish Gupta (Pearson Education)

Financial Accounting by Jane Reimers (Pearson Education)

Page 6: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester I Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 1A04FOS Subject Name Foundation of Statistics

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Basic knowledge of Mathematics

Objectives:

To familiarize students with the basic statistical tools used

To summarize and analyse quantitative information for decision making

Learning Outcome:

On successful completion of the course, the students will be able to:

Students will be able to understand basic statistical tools which can be utilized in summarize and analyze quantitative

information for decision making.

Theory syllabus

Unit Content Hrs

1 Measures of Central Tendency and Dispersion: Introduction, Arithmetic Mean, Median and Mode, Quartiles

- Properties, Merits & Demerits. Introduction, Range, Coefficient of range, , Quartile deviation, Coefficient of

quartile deviation, Mean deviation and coefficient of mean deviation, Variance and Standard Deviation for all

types of frequency distribution, Coefficient of Dispersion, Coefficient of variation

15

2 Probability Theory: Introduction, Random Experiment, Sample Space, Events, Complementary Events, Union

and Intersection of Two Events, Exhaustive Events, Mutually Exclusive Events, Statistically Independent

Events, Statistical definition of Probability, Axiomatic definition of probability, Addition Theorem,

Multiplication Theorem, Theorems of Probability, Conditional Probability, Variable, Discrete and Continuous

random variable, Probability distribution of a random variables.

15

3 Probability Distributions: Binomial Distribution: Introduction, Probability mass functions of Binomial

distribution, Mean and Variance of Binomial distribution, Properties of Binomial Distribution, Uses of

Binomial Distribution. Poisson Distribution: Introduction, Probability mass function of Poisson distribution,

Mean and Variance of Poisson distribution, Properties of Poisson Distribution, Applications of Poisson

Distribution. Normal Distribution: Introduction, Probability density function of Normal distribution, Properties

of Normal distribution, Importance of Normal Distribution

15

4 Statistical Quality Control (SQC): Concepts of Quality, Quality Control and Statistical Quality Control,

Causes of Variation in Quality, Meaning, uses and advantages of SQC, Theory of Control Charts, Theory of

Runs, 3σ control limits and Revised Control Limits, Types of Control Charts, Control Charts for Variables ( X

and R Charts) and their interpretations, Control Charts for Attributes ( p, np and C Charts) and their

interpretations

15

Text Books

Statistics – D C Sancheti, V K Kapoor (SultanChand and Sons)

Reference Books:

Statistics for Management - Levin Rubin (Prentice Hall India)

Business Statistics-G V Shenoy, U K Shrivastava & S C Sharma (New Age International P. Ltd)

Mathematical Statistics - Saxena and Kapoor.

Gupta, S.P., “Statistical Methods,” Sultan Chand &Sons, 2004.

Comprehensive Statistical Methods by P. N. Arora, Sumeet Arora & S. Arora

Business Statistics by J. K. Sharma

Page 7: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester I Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 1B05CTM Subject Name Critical Thinking for Manager

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

To develop clear observation skills; accurate separation of facts from opinion and enhance ability of critical thinking

To read; think and write critically

To apply critical thinking and by solving day to day problem

Learning Outcome:

On successful completion of the course, the students will be able to:

Students will enhance cognitive understanding

Students will be oriented to solved the problem of corporate world

Theory syllabus

Unit Content Hrs

1 Introduction:

Introduction; what is scientific thinking; what is critical thinking; what you read; hear and think; Reading

between the line; challenging peoples rationality; reasoning; analyzing and arguing; What is not critical

thinking; critical thinking and truth. Thinking process; how people think emotional and primitive reasons;

epistemic reasons; Critical thinking engaging with scientific conversation; argument and critical thinking;

dependent and independent reasons; exercises on critical thinking

15

2 Developing Critical Thinking:

Dedicative logic, inductive logic, Observation skills and techniques, reporting observation with facts, relation

of facts with logical thinking, exercise on reporting of facts, Observation: passive and private or active and

public; observable facts objective but fallible reporting facts and relevant facts

15

3 Applying Critical and Reading:

Thinking in circles the power of recursion, Getting right kind of reading, difference between comprehension

and reading, Arguments in reading and making notes, Introduction to falsification, logical point in favor of

falsification, degree of falsification, clarity and precision, falsification progress

15

4 Critical Writing:

Data and information block, error biases; structuring the thoughts on the page, identifying the basic structure of

writing, presenting evidence and setting out the argument, re-working with first draft, logical pitfalls and how

to avoid it

15

Text Books

Practical manual will be available from respective faculty for practice exercises

Reference Books:

The critical thinking tool kit by Galen a Foreman, Peter S Fosl, Jamie Carline Watson by Wiley

Critical Thinking Skills for Dummies by Martin Cohen; Willey

A Practical Guide to Critical Thinking: Deciding What to Do and Believe, Second Edition; Willey

What is this called science by Chalmers

Page 8: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester I Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 1B06BCS Subject Name Basic Communication Skills

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 00 00 02 00 02 Theory 00 00 00

Hours 00 00 04 00 04 Practical 40 60 100

Pre-requisites:

Basic acquaintance with English Language and English Grammar

Objectives:

To developing the Basic Communication skills to enhance the ability of proper self-expression, spoken English,

correct pronunciation and basic writing skills in routine communication

Learning Outcome:

On successful completion of the course, the students will be able to:

Students will understand the basics of communication and its significance in the professional career

Students will be able to comprehend and express any idea/thought in an effective manner using the four basic

communication skills: Listening, Reading, Speaking, and Writing (LSRW)

Students Will be able to make effective presentation and participate in group communication fruitfully

Will be able to handle various professional communication situations more impressively and effectively

Theory syllabus

Unit Content Hrs

1 Vocabulary and Grammar Components

Parts of Speech: Noun, Pronoun, Adjective, Verb, Adverb, Preposition, Conjunction and Interjection.

Synonyms, Antonyms, Word Formation Using Prefix and Suffix, Sentence Structure, Types of Sentences,

Transformation of Sentences. Subject Verb Agreement and Tenses

Receptive Language Skills: Listening and Reading Skills

Listening Skills: Definition and process of listening, hearing vs. listening, Types of listening, Difference

between effective and ineffective listening. Tips for effective listening, comprehension practice using audio-

visuals (BBC and IELTS Listening)

Reading Skills: Definition, process , types and purposes of reading, difference between efficient and inefficient

reading , Difference between active and passive reading, useful strategies for effective reading and practice of

reading comprehension by reading advertisements, menu card, invitation cards, newspaper cuttings etc.

30

2 Productive Language Skill - I: Speaking

Presentation Skills:

Significance of presentation skills for management students ,definition and components, brainstorming and

steps to prepare effective presentation, Boredom factors and its avoidance, Practice of Oral Presentation

Group Discussion :

Definition and significance of group discussion, pre-requisites, objectives and characteristics of group

discussion, group discussion in organization and group discussion as a part of selection process, Practice of

Group Discussion on Current Topics related to Economy, Education System, Environment, Politics etc.

Speech: Characteristics of Effective Speech, Planning and Drafting Speech.

Situations based conversation

Productive Language Skill - II: Writing

Informal vs. formal writing, Principles of effective written communication (7 Cs),

Formal and Informal Letter Writing: Significance, layout, parts of letters, and practice of preparing drafts of

different types of letters.

Essay Writing: Opinion based essays, Advantages and Disadvantages. Problem and Solution. Discussion

(Discuss both view)

Drafting Short Messages : Best wishes, Invitation, Congratulations etc.

30

Text Books

Practical manual will be available from respective faculty for practice exercises

Reference Books:

Pal Rajendra, Essentials of Business Communication, S. Chand & Company.

Rai Urmila, English Language Communication Skills, Himalaya Publishing House.

Raman Meenaksi & Sangeeta Sharma, Technical Communication: Principles and Practice, Oxford University Press.

Raymond Murphy, Essential English Grammar: A Self-study Reference and Practice Book for Elementary Students

of English with Answer, Cambridge University Press.

IELTS Cambridge 1 to 12, Cambridge University Press

Page 9: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 2A01MAM Subject Name Marketing Management

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

The objective of this course is to understand the marketing skills required in the day– to – day business practice and to

familiarize the students with marketing skills, field analytical skills and substantive knowledge in marketing Learning Outcome:

On successful completion of the course, the students will be able to:

Understand the role of marketing in business

Develop an understanding of the basic marketing framework

Understand practical implications of marketing principles

Theory syllabus

Unit Content Hrs

1 Conceptual Foundation:

What is marketing? - Core concepts of marketing – markets, marketing management – production concept,

product concept, selling concept, marketing concept – difference between selling and marketing – consumerism

– causes of consumerism – consumer movements

15

2 Buying Behavior & Target Marketing: 7 O’s model of consumer behavior, major factors influencing buying behavior, buying process, business

markets Vs consumer markets, systems buying and selling, major factors influencing business buying –

purchase process

Levels of market segmentation – bases for segmenting consumer markets – base for segmenting business

markets – requirements for effective segmentation

15

3 Marketing Mix I:

Product: Concept of product, Product item, Product line and Product mix, Concept of Product Life Cycle,

Stages of PLC and Marketing Strategy, Meaning of Brand & Brand equity

Pricing: Objectives, Factors affecting pricing decision, Orientation (methods)-cost, demand and competition,

Discriminatory pricing

15

4 Marketing Mix II:

Place: Functions of Channels of Distribution, Levels of Channels of Distribution, Factors affecting choice of

Channels of distribution, Retailing & Whole selling.

Promotion: Definition, consumer promotions, trade promotions, business promotions – purpose of sales

promotion – major decisions in sales promotion – pitfalls of sales promotion

15

Text Books

Marketing Management - Philip Kotler, Pearson Reference Books:

Modern Marketing Management - K.C.Nair, Paul and others (Himalaya)

Modern Marketing Management - R.S.N.Bhagavati and Pillai (S.Chand)

Marketing Management - Varshney & Gupta, (Sultan Chand & Sons)

Page 10: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 2A02OBE Subject Name Organizational Behavior

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

Human Resources Specialists need a fundamental understanding of the interactions that occur among people in the

workplace. This Social Science course provides the student with the tools to understand and evaluate individual, group

and organizational processes. The student will also gain an appreciation of the relevance of the study of organizational

behaviour to the practice of human resource management.

Learning Outcome:

On successful completion of the course, the students will be able to:

Analyze individual and group behaviour, and understand the implications of organizational behaviour on the process

of management.

Identify different motivational theories and evaluate motivational strategies used in a variety of organizational settings.

Evaluate the appropriateness of various leadership styles and conflict management strategies used in organizations.

Theory syllabus

Unit Content Hrs

1 Basic forms of Business Ownership: Sole proprietorship, Partnerships, Corporations/Company, Cooperatives:

Advantages and Disadvantages; An Introduction to Special forms of ownership: Franchising, Licensing,

Leasing; Choosing a form of Business ownership; Corporate Expansion: A brief introduction to mergers and

acquisitions, diversification, forward and backward integration, joint ventures, Strategic alliance. Evolution of

Management Theory: Classical, Behavioral, Systems and Contingency approaches to Management. Managerial

functions and Roles (Henry Mintzberg)

15

2 Overview of Planning: Making plans effective, MBO as a tool for planning; Decision making: Process, Types

and Techniques. Control: Function, Process and types of Control; Principles of organizing: Common

organisational structures, Functional product, Division, Customer, Geographic / Regional, Matrix, Hybrid,

Networking organisational structures; Delegation & Decentralization: Factors affecting the extent of

decentralization, Process and Principles of delegation

15

3 Conceptual Foundations and Importance of organizational Behaviour: Perception and Attribution:

Concept, Nature, Process, Personality: Concept, Types and Theories of Personality: Learning: Concept and

Theories of Learning, reinforcement, , Emotional Intelligence. Motivation: Concepts and their application,

Need (Maslow and Herzberg), Content & Process theories, Expectancy theory, Equity theory, goal Setting

theory. Leadership: Leaders and Leadership Process: Traits, Behavior, and Situational theories, Blake &

Mouton’s: Managerial grid, Hersey &Blanchards’ situational Leadership Model, Likert’s 4 system model,

Fiedler’s Leadership contingency theory, House’s Path-goal theory, Contemporary Leadership issues:

Charismatic, Transformational Leadership

15

4 Groups and Teams: Definition, Difference between Groups and teams; Stages of Group Development, Group

Cohesiveness, Types of teams. Analysis of Interpersonal Relationship: Transactional Analysis, Johari Window

Organisational Power and Politics: Concept, Sources of Power, Tactics to gain power in Organizations. Nature

of organisational politics. Conflict: Concept, Sources, Types, Stages of conflict, Management of conflict,

Organisational Change: Concept, Resistance to change, Managing resistance to change, Implementing Change,

Kurt Lewin Theory of Change

15

Text Books

Organizational Behaviour - Stephen P., Robbins; P H I Pvt. Ltd.”, New Delhi, 2003

Reference Books:

Page 11: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

Koontz & Heinz Weihrich: Essential of management McGraw Hill (1999)

Kaul, Vijay kumar, Management- Text & Cases, Vikas Publishing, New Delhi, 2015

Stephen P. Robbins and Mary Coulter:Management, Pearson

Y.K. Bhushan: Fundamentals of Business Organisation& Management X Edition

Principles of Management, Gilbert, McGraw Hill

Richard L. Daft, Principles Of Management, CengageLearning,India

Robbins Stephen P. :OrganisationalBehaviour, Pearson Education, 12th Edition

LuthansFred :OrganisationalBehaviour, Tata McGraw Hill

Newstrom John W.: OrganisationalBehaviour, Tata McGraw Hill, 12th Edition

Mc Shane L. Steven, Glinow Mary Ann Von & Sharma Radha R.- OrganisationalBehaviour; Tata McGraw Hill, 3rd

Edition

Greenberg Jerald and Baron Robert A.: Behaviour in Organisations: Understanding and Managing The Human Side

of Work, Prentice Hall of India

Gregory Moorhead, Ricky. W. Griffin (Biztantra7 th Edition)

OrganisationalBehaviour by Kavita Singh, Pearson

Page 12: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 2A03FSA Subject Name Financial Statement Analysis

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

Student can get basic knowledge of Financial Accounting as well as their Analysis of the same.

Learning Outcome:

On successful completion of the course, the students will be able to:

Students get knowledge about the analysis of company’s Financial Statement.

They can learn different statement of change in Financial Position.

They get ideas regarding different accounting standards.

Students get practical exposure of accounting software.

Theory syllabus

Unit Content Hrs

1 Financial Statements and Analysis (AFS):

Objectives, Methodical Presentation, tools of AFS, Comparative Financial Statement (CFS), Trend Percentage

Analysis (TFS), Ratio Analysis: Liquidity Ratios, Activity Ratios, Leverage Ratios, Profitability Ratios.

15

2 Cash Flow Analysis:

Statement of Change in Financial Position (SCFP)

Fund Flow Statement (FFS): Preparation and Calculation.

Cash Flow Statement (CFS): Importance, Preparation and Step by Step Procedure

15

3 Accounting Standards:

IAS 1 Disclosure of Accounting Policies

IAS 2 Valuation of Inventories

IAS 5 Information to Be Disclosed in Financial Statements

IAS 18 Revenue Recognition

IAS 16 Accounting for Fixed Assets

15

4 Computerized Accounting:

Meaning, Advantages, Disadvantages. Difference between computerized and manual accounting.

Practical exposure with accounting software

15

Text Books

Text Book: Financial Management by Dr. R. P. Rastagi. (Taxmann Publications (P). Ltd.)

Reference Books:

Financial Accounting for Management by Dr. S. N. Maheshwari (Vikas Publishing House)

Fundamentals of Accounting & Financial Management by Anil Chowdhary (Pearson Education)

Financial Management by I M Pandey (Vikas Publishing House)

Financial Statement Analysis and Security Valuation by Stephen H. Penman (Tata McGraw-Hill)

Page 13: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 2A04BUS Subject Name Business Statistics

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Basic knowledge of Mathematics

Objectives:

To familiarize students with the concept and tools in statistics for further study in management

Learning Outcome:

On successful completion of the course, the students will be able to:

Students will learn application of statistics in marketing, finance, HRM and other management discipline

Theory syllabus

Unit Content Hrs

1 Test of Hypothesis (One Sample): Hypothesis, Hypothesis testing procedure, Type-I and Type-II errors,

Confidence level, Significance level, Degree of freedom, Test of significance of mean, Test of significance of

proportion, Test of significance of large sample, Test of significance of small sample

15

2 Test of Hypothesis (Two samples and more): Test of significance of difference between two proportions,

Test of significance of difference between two means (large samples): z-test, Paired t test, F Test : Test of

difference between more than two variances, Application of F test in ANOVA (One way), Chi-Square as a test

of association

15

3 Correlation Analysis: Introduction, Definition of Correlation, Types of Correlation, Scatter Diagram Method,

Karl Person’s Correlation Coefficients, Correlation Coefficients for Bivariate frequency distribution, Probable

error for Correlation Coefficients, Properties of Correlation Co-efficient

15

4 Regression Analysis: Introduction, Definition of Regression, Regression lines, Regression Coefficients,

Properties of regression Coefficients, and Fitting of regression lines and estimation for Bivariate Regression

15

Text Books

Statistics – D C Sancheti, V K Kapoor (SultanChand and Sons)

Reference Books:

Statistics – D C Sancheti, V K Kapoor (SultanChand and Sons)

Statistics for Management - Levin Rubin (Prentice Hall India)

Business Statistics-G V Shenoy, U K Shrivastava & S C Sharma (New Age International P. Ltd)

Mathematical Statistics - Saxena and Kapoor.

Business Statistics- N. D. Vohra

Statistics for management - Rubin & Levin (Prentice-Hall-India Pvt Ltd)

Gupta, S.P., “Statistical Methods,” Sultan Chand &Sons, 2004

Page 14: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 2B05BUC Subject Name Business Communication

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

Basic acquaintance with English Language and English Grammar

Objectives:

To develop the written and oral Business Communication skills to enhance the ability to act with confidence

To develop the overall personality of the student and its application in real business situation

Learning Outcome:

On successful completion of the course, the students will be able to:

Students will be able to understand the basics of communication and its significance in the professional career.

Students will comprehend and express any idea/thought in an effective manner using effective writing skills

Students will be capable enough to face an interview confidently and draft effective cover letter and resume

Students will be able to handle various professional communication situations more impressively and effectively.

Theory syllabus

Unit Content Hrs

1 Vocabulary and Verbal Ability:

Idioms and Phrases, One Word Substitutes, Collocations, Word Analogies, Punctuation and Capitalism, Para

Jumbles, Practice Exercises for Vocabulary and Verbal Ability

15

2 Basics of Communication Skills:

Definition, Principles, Process, Methods of Communication ((Formal – Informal, Verbal – Non-verbal,

Electronic and Visual) and Barriers to communication with remedies and Flow of communication

15

3 Business Writing Skills:

Business Letters: Sales Promotion, Enquiry and Reply, Order and Execution of an Order, Complaint and

Adjustment. Business Reports: Importance of Reports, Types of Business Reports, Characteristics of Report,

Structure of Report and Reports by Individuals and by Committee. Proposals: Types of Proposals, Structure

of Formal Proposals Press Release: Introduction, Characteristics of Good Press Release and Practice of

Drafting Press Release. E-mail: Significance, Layout, and Practice of Drafting E-mails

15

4 Professional Skills:

Resume Writing and Interview: Drafting Cover letter. Guidelines for Writing an Impressive Resume,

Grooming tips to face an Interview Board, Proper Body Posture and Gestures in Interviews. Handling questions

skillfully. Managing Meetings: Purpose of the meeting, Planning and conducting meetings, Checklist for

Meeting Arrangement, Writing Notice, Agenda and Minutes of Meeting. Etiquettes: Introduction to etiquette,

Benefits of Etiquette, Office Etiquette; Telephonic Etiquette, Email Etiquette, Business Meeting Etiquette

15

Text Books

Pal Rajendra, Essentials of Business Communication, S. Chand & Company. 2012

Reference Books:

Rai Urmila, English Language Communication Skills, Himalaya Publishing House.

Raman Meenaksi & Sangeeta Sharma, Technical Communication: Principles and Practice, Oxford University Press.

Raymond Murphy, Essential English Grammar: A Self-study Reference and Practice Book for Elementary Students

of English with Answer, Cambridge University Press.

Rizvi M Ashraf, Effective Technical Communication, Tata McGraw-Hill Education.

Jagota Subhash, Succeeding in Interviews, New Delhi, Excel Books, 2001

Page 15: GANPAT UNIVERSITY FACULTY OF MANAGEMENT STUDIES … (FS) … · (theory only), Introduction to various Contemporary Management techniques: Business Process Reengineering, Benchmarking,

GANPAT UNIVERSITY

FACULTY OF MANAGEMENT STUDIES

Programme Bachelor of Business Administration Branch/Spec. GENRAL

Semester II Version 1.0.0.0

Effective from Academic Year 2019-20 Effective for the batch Admitted in July 2019

Subject code 2B06FCA Subject Name Foundation of Computer Application

Teaching scheme Examination scheme (Marks)

(Per week) Lecture (DT) Practical (Lab.) Total CE SEE Total

L TU P TW

Credit 04 00 00 00 04 Theory 40 60 100

Hours 04 00 00 00 04 Practical 00 00 00

Pre-requisites:

None

Objectives:

To understand the how to read, anlysized and interpret the data

To have hands on experience with office automation tools like word, excel and power point

To generate MIS report using tools and techniques

Learning Outcome:

On successful completion of the course, the students will be able to:

Evaluate, select and use office productivity software appropriate to a given situation.

Student will able to perform the office automation task like (writing document in word, preparation of report,

calculation in excel)

Student will able to perform primary level of data analysis using tools of excel like pivot table and charts and graphs

Students will able understand and solve the problem using productivity tolls of office automation

Theory syllabus

Unit Content Hrs

1 Microsoft Word and Email communication:

Importance of information, overview of components and its functions of computer, ribbon, Introduction to

Microsoft word, formatting, labeling, table to content, Editing document using, track changes, Mail merge,

labeling, printing, labels, and merged document, macro, Google email overview, creating labels, filters, use of

Google calendar, Google drive, Google forms

30

2 Microsoft Excel and Power Point:

Introduction to excel, row, column, difference between function and formula, arithmetic functions, type of

error, and how to read and interpret error. Date and time function, text function, logical function (and, or not),

If condition, count if, sum if average if, count ifs, sum ifs, average if, conditional formatting, sorting, filtering,

graphs and charts. Pivot table, pivot chart, vllokup, Power point presentation tools, view of slides, creating

master slide, creating template, inserting images, graphs and video in the slide

30

Text Books

Practical manual will be available from respective faculty for practice exercises

Reference Books:

Excel 2016 Bible by john Walkenbach by Willey

Microsoft Excel 2016 Data Analysis and Business Modelling by Wayne L. Winston – Willy Publication

Business Analytics using Excel 2016