GAP ANALYSISPrepared by:

Nish

Vikram

Nkem

WHAT IS IT?

A tool which helps identify the gap between your current situation and the future state that you want to reach, along with tasks that you need to complete to close the gap.

WHERE YOU WANT TO BE

WHERE ARE YOU NOW

BRIDGING THE GAP

CASE STUDY

Future State

• Open a new branch in the metro area

Current Situation

• Is it affordable• Parking an issue (current

locations)• Hard to market the product• Low budget company• Customer perspectives

(Marketing Strategy)

Bridge the Gap

• Conduct research and surveys to identify if there is a market available

• Research parent behaviors• Develop an effective

advertising and marketing plan to reach out to all potential customers (Social media)

• Develop a system to get continuous feedback from the students

SUMMARY

Identify Your future state A place where you want to be once you’ve

completed your project Current Situation

Analyze the current situation/status. The Gap

How you’ll bridge the gap Solutions Proposals

THE END

THANK YOU