garage storage and organization products · 2018-02-09 · rubbermaid sterilite ikea closetmaid...

Garage Storage and Organization ProductsQ3 2014 - Q4 2017

Garage Storage &Organization Products

Sample Size Purchase Incidence Product Segments Product Segments Average Number ofItems Purchased

Ty..

OverviewQ3 2014 - Q4 2017

Methodology Sample Size byQuarter

Sample Size byProduct Segment

Product Segments Average Number ofItems Purchased

Brand Share Pla..

METHODOLOGY

Online surveys are conducted quarterly with a general population sample in the U.S.

Respondents were screened based on past quarter purchase behavior. To qualify, they had to have purchased a home storage and organizationproduct. Respondents who answered “no” were terminated.

Respondents were then asked what types of home storage and organization products they purchased and how many of each they purchased.

Respondents were then asked a series of questions about their home organization habits and practices.

The rest of the questionnaire was organized into modules about each of the nine product segments within the home organization and storage. At thebeginning of each module, respondents were shown images of the products within each product segment. Respondents were then asked if they hadpurchased a product within that product category. Respondents who answered “no” were skipped to the next module. Respondents who answered"yes" were asked a series of questions about what they purchased, why they purchased, and where they purchased.





Brand Share Pla..

SAMPLE SIZE BY QUARTERDid you purchase any home storage and organization products in the last three months?

Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 20170

100

200

300

400

500

600

700

800

900

Num

ber o

f Res

pond

ents

630

495 506 506 501 503

716

563 576549

856

695

502

610





Brand Share Pla..

SAMPLE SIZE BY PRODUCT SEGMENT2017

What type of home organization or storage product did you buy?

Basket, Bin, Box,Crate, or Tote

Laundrystorage/organization

Craft/hobbystorage/organization

Closet, clothing, orshoe

storage/organization

Home office, desk, orfile


Holiday storage Shelving or storagecabinet

Storage cart, drawercart, cube/cubby

storage unit

Garage storage0

200

400

600

800

1000

1200

1400

1600

1800

Cou

nt o

f Num

ber o

f Res

pond

ents

1,696

858781 778

653

544 539 516

338

Year2017





Brand Share Planning Project .

PRODUCT SEGMENTS

2017

What type of home organization or storage product did you buy?

Basket, Bin, Box,Crate, or Tote

Laundrystorage/organization

Craft/hobbystorage/organization

Closet, clothing, orshoe


Home office, desk, orfile


Holiday storage Shelving or storagecabinet

Storage cart, drawercart, cube/cubby

storage unit

Garage storage0%

5%

10%

15%

20%

25%

% o

f Tot

al C

ount

of N

umbe

r of R

espo

nden

ts

25%

13%12% 12%

10%

8% 8% 8%

5%

The all purpose containers (bins, baskets, boxes, and crates) product segment is the largest of the nine segments thatcomprise the home storage and organization category.

Year2017





Brand Share Planning Project OrganizationalChallenges

.

AVERAGE NUMBER OF ITEMS

Q3 & Q4 2014 2015 2016 20170.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

Avg

. Res

pons

e 0.8

0.9

1.0

1.4


Sa..




OrganizationalChallenges

BRAND SHARE

2017

Rub

berm

aid

Ste

rilite

IKE

A

Clo

setM

aid

Cas

emat

e(W

alM

art)

Con

tain

er S

to..

Roo

mE

ssen

tials

(Tar

get b

rand

)

Sta

ples

Hou

seho

ldE

ssen

tials

Adv

antu

s

Mai

nsta

ys(W

alM

art)

Bla

ck &

Dec

ker

Bel

la

Hon

ey-C

an-D

o

Offi

ceD

epot

/Offi

ceM

ax

IRIS

Sta

nley

STA

CK

ON

Bra

nds

with

<1%

sha

re

Oth

er

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

22%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

20.8%

11.7%

17.0%

4.9% 4.5%3.7% 3.4% 3.3% 3.2%

2.6%2.2%

1.6% 1.6% 1.4% 1.4% 1.3% 1.3% 1.1%

7.3%

5.7%

Total Home Storage & Organization Category


Sa..





PLANNING PROJECTAre you planning to do a home organization project in the next year?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

67%

77%

73%

66%69%

74%

66%69% 69%

75% 74%71% 70%

76%

Are you planning to do a home organization project in the next year?

2015 2016 20170%

10%

20%

30%

40%

50%

60%

70%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

70% 70%

73%

YearMultiple values

QuarterAll


Sa..





Which room(s) are the most challenging to organize and keep organized?

Bedroom Kitchen/Pantry Closet Garage Home Office Basement Bathroom Living Room Hobby/Craft/Sewing Room

Family Room LaundryRoom

Playroom Dining Room Mudroom/Ent..0%

2%

4%

6%

8%

10%

12%

14%

16%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

16%

14%

12%

12%

9%

8%

6%

5% 5%5%

3%

2%

1%1%

Organizational Challenges: Rooms of the House

All quarters combined


Sa..





Which household item(s) are the most challenging to organize and keep organized?

Clothing Paperwork.. Toys andgames

Shoes Craft/hobby..

Accessories Tools Holidaydecorations

Cleaningsupplies

Collectibles,memorabil..

Photos andphoto albu..

Bedding DVD's,CD's, vid..

Gardensupplies

Sports gear Petsupplies

Campinggear

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

18%

17%

8% 8%7% 7%

6%6% 5%

5%

3%

3%2% 2%

2%1% 1%

Organizational Challenges: Household Items





Ty..

GARAGE STORAGE: SAMPLEWhat type of home organization or storage product did you buy?

Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q1 2017 Q2 2016 Q2 2017 Q3 2016 Q3 2017 Q4 2016 Q4 20170

10

20

30

40

50

60

70

80

90

100

110

Num

ber o

f Res

pond

ents

110

100

54

70

80

74

81

67

73

93

63

55

95

90




Ty..

GARAGE STORAGE: PURCHASE INCIDENCEDid you purchase a garage storage product in the last three months?

Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 20170%

5%

10%

15%

20%

25%

30%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

24%

27%

22%23% 23%

24%

23%22%

21%

29% 29%

23%

21%

26%




Type of Material .

GARAGE STORAGE: PRODUCT SEGMENTSThe garage storage and organization market is comprised of seven types of products.




Type of Material Price Paid .

GARAGE STORAGE: PRODUCT SEGMENTSWhat type of garage storage product did you buy?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

33%

37% 30

%

33%

37%

46%

38% 35%

39% 33

%

33%

43%

34%

37%

23%

24%

22%

16%

29%

21%

20%

25%

20%

19%

19%

17%

17%

27%

10%

10%

15%

10%

11%

13%

17%

10%

12%

13%

13%

13%

19%

12%

10%

10%

10%

11%

11%

14%15

%

15% 15

%

7%

5% 7%

6%

7%

8%

9%

7% 9%

8% 4%

7%

7%

7% 5% 5% 8%

8%

4%

8%

5% 7%

9%

4% 6% 7%

5%

6% 5% 5%

5%

7%

9%

7% 8%

9%

5% 5% 5% 4%

9% 9% 9% 7% 5%

2017

What type of garage storage product did you buy?

Garage Caband Shelves

Tool Storage Racks Bike Storage CeilingStorage

SportsEquipment

Workbenches0%

5%

10%

15%

20%

25%

30%

35%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

36%

20%

14%12%

6%5%

7%

Year2017

QuarterAll



Type of Material Price Paid What is Being Stored .

GARAGE STORAGE: AVERAGE NUMBER OF ITEMS PURCHASEDHow many of each type of home storage and organization product did you purchase in the last three months? / Quarter

Garage

Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 20170.0

0.2

0.4

0.6

0.8

1.0

1.2

1.4

1.6

1.8

2.0

2.2

Avg

. Res

pons

e

0.50.6

0.6 0.60.6 0.6

0.5 0.50.5

1.0 1.0

2.1

0.6

2.1


Purchase Incidence Product Segments Product Segments Average Number ofItems Purchased

Type of Material Price Paid What is Being Stored Brand Recall andBrand Share

.

GARAGE STORAGE: MATERIAL

What material was the garage storage product made of?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

46%

44%

44%

57%

43%

56% 51

% 45%

50%

49%

49%

48%

48% 44

%

36% 36

%

35%

28%

36%

30% 36

%

38%

40%

23%

23%

31% 29% 34%

10% 12

%8%

8%

9%

7%

9%

9%

6%

8% 8%

7%

7% 5%

6% 4%

5%

9% 9%

6% 9%

7%

7% 7% 4%

5%

6%

5%

2017

What material was the garage storage product made of?

Metal/wire Plastic Fabric Wood Cardboard Wicker/Woven fiber

Other0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

47%

28%

8%7%

6%

3%

0%

Year2017

QuarterAll


Product Segments Product Segments Average Number ofItems Purchased


Brand Share - Top 5Brands

.

GARAGE STORAGE: AVERAGE PRICE PAIDGarage

Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017$0.00

$5.00

$10.00

$15.00

$20.00

$25.00

$30.00

Avg

. Res

pons

e (P

rice)

$26.47

$29.74

$25.38

$27.55

$28.92

$26.99$26.30

$31.14

$27.77

$29.19 $29.19

$27.33

$24.53 $24.07





Reason for Purchase .

GARAGE STORAGE: WHAT IS BEING STORED2017

What are you storing in the garage storage product?

Tool

s

Gar

den

supp

lies

Cle

anin

g su

pplie

s

Acc

esso

ries

Spo

rts g

ear

Cam

ping

gea

r

Oth

er

Clo

thin

g

Col

lect

ible

s, m

emor

abili

a,ke

epsa

kes

Sho

es

Cra

ft/ho

bby/

sew

ing

supp

li..

Hol

iday

dec

orat

ions

Pap

erw

ork/

files

/doc

umen

ts

Bed

ding

Pet

sup

plie

s

Toys

and

gam

es

DV

D's

, CD

's, v

ideo

tape

s

Pho

tos

and

phot

o al

bum

s

0%

5%

10%

15%

20%

25%

30%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

30%

13%

9%8% 8%

6% 6%

4%3% 3%

2% 2% 1% 1% 1% 1% 1% 1%


Average Number ofItems Purchased



Reason for Purchase Reason for Selectionof Specific Item

.

GARAGE STORAGE: BRAND RECALL AND SHARE

What brand of garage storage product did you purchase?

Do remember what brand theypurchased

Don't remember what brand theypurchased

0%

10%

20%

30%

40%

50%

60%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

63%

37%

Brand Recall


2017


Bla

ck &

Dec

ker

Rub

berm

aid

Sta

nley

Cos

co

Oth

er

Ste

rilite

Gar

ageM

aid

2x4

Bas

ics

Gla

diat

or

Wal

l Con

trol

Del

ta D

esig

n

Saf

eRac

ks

STA

CK

-ON

Sou

th S

hore

Sun

cast

Ulti

-Mat

e

ED

SA

L

Qui

ck-S

helf

Hon

ey-C

an-D

o

Gra

ylin

e

Whi

tmor

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

18.2

7%

15.2

6%

14.0

6%

12.8

5%

8.84

%

5.42

%

3.41

%

2.81

%

2.81

%

2.81

%

2.61

%

2.01

%

1.81

%

1.41

%

1.20

%

1.20

%

1.00

%

1.00

%

0.80

%

0.20

%

0.20

%

Brand Share





Channels ofDistribution

.

GARAGE STORAGE: BRAND SHARE - TOP 5 BRANDSWhat brand of garage storage product did you purchase?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

17%

17%

20%

19%

22% 19

%

21%

22% 18

% 13%

13%

19%

18% 16%

12%

12%

18% 17%

19% 20

% 11%

38%

23%

23%

23%

14% 10

%

18%

13%

17%

52%

10%

30%

11%

11%

15%

11% 14

%

14% 13

%

30%

18%

11%

30%37

%40%

40%

36%

12%

39%

17%

17%

14%

41%45

%

39%47

%

10%

12%

9%

6% 4%

5%

8%

4%

6%

7%

6%

6%

8%

5%

6%5%

8%

6%

6%

9%

5%

7%

2017


Other Black & Decker Rubbermaid Stanley Cosco Sterilite0%

5%

10%

15%

20%

25%

30%

35%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

34%

18%

15%14%

13%

5%

QuarterAll

Year2017


Pri..

What is Being Stored Brand Recall andBrand Share




Type of Retailer

2017

Which of the following best describes why you purchased a new garage storage product?

First one, did not ownpreviously

Needed an additionalone

Old garage storageproduct was staine..

Needed bigger/smallersize

0%

5%

10%

15%

20%

25%

30%

35%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

32.71%

27.32%

21.40%

18.57%

Which of the following best describes why you purchased a new garage storage product?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

38%

38% 35%

40% 38%

29%

40% 37

%

42%

29%

29%

31%

37%

39%

27%

33%

28%

27% 28

%

32%

34%

27%

30%

27%

27%

24%

28%

31%

19%

16%

21%

19%

22%

21%

15%

19%

14%

19%

19%

21%

21%

14%

16%

13%

15%

14%

12% 18

%

10% 16

%

14%

25%

25%

24%

14%

16%

Year2017

QuarterAll

GARAGE STORAGE: REASON FOR PURCHASE


Pri..





Type of Retailer

GARAGE STORAGE: REASON FOR SELECTION OF SPECIFIC ITEMWhy did you decide to buy the specific garage storage product that you did?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

23% 17

%

18%

25% 17

%

17%

20%

20% 17

%

16%

16%

26%

25% 18

%

17%

13%

24%

14%

18%

16%

18%

16% 16

%

20%

20%

14%

18%

15%

10%

20%

10%

16%

13%

18%

19% 15

% 18%

12%

12%

14%

10%

11%

16% 13

%

13%

10% 18

%

15%

10%

11%

18%

13%

13%

10%

10%

14%

11%10

%

15%

15%

11%

14%

13%

10%

12%

13%

13%

13% 10

%

12%

7% 8%

5% 9%

9% 9%

6%

6%

9% 9%

9%

9%9%5% 7%

9%

7%

7%

5%

9%

7%

5% 5%

7%9%

9%

9% 8% 8%

7% 4% 4%

5% 7% 7%

4%

9%

4% 4% 5% 4% 4%

2017

Why did you decide to buy the specific garage storage product that you did?

Rig

ht s

ize

and/

or s

hape

On

sale

or c

heap

est

Sal

es a

ssoc

/dis

play

/pac

kage

Look

s/co

lor

Bes

t val

ue

Bes

t qua

lity

Rec

omm

enda

tion

or re

view

Bra

nd

Saw

an

ad

Oth

er

0%

5%

10%

15%

20%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

20%

17%

12% 12% 11%10%

7%6%

3%

0%

Year2017

QuarterAll


Pri..





Type of Retailer

GARAGE STORAGE: CHANNELS OF DISTRIBUTIONWhere did you purchase the garage storage product?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

83%

83% 80

%

81%

88%

88% 85% 78

%

83%

73%

73%

78%

83% 77

%

13%

10% 12

%

14% 18

%

17%

12% 19

%

13%

23%

23%

19%

9%9%

5% 7% 8%

4% 5%

2017

Where did you purchase the garage storage product?

Retail store Online Other0%

10%

20%

30%

40%

50%

60%

70%

80%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

77%

20%

3%

Year2017 Quarter

All


Pri..





Type of Retailer

GARAGE STORAGE: TYPE OF RETAIL STOREFrom which type of retail store did you buy the garage storage product?

Q3

2014

Q4

2014

Q1

2015

Q2

2015

Q3

2015

Q4

2015

Q1

2016

Q2

2016

Q3

2016

Q4

2016

Q1

2017

Q2

2017

Q3

2017

Q4

2017

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

45%

46% 43

%

53%

57% 55%

56% 53

%

56%

40%

40%

47% 42

%

46%

35% 24

%

30%

25%

18%

23%

24% 25

%

20%

31%

31%

24% 27

%

24%

20%

29%

27%

22% 24%

21%

19% 23

%

24% 29

%

29%

29% 31%

30%

2017

From which type of retail store did you buy the garage storage product?

Hardware store/Homecenter

Mass/generalmerchandiser

Other0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

43%

27%

30%

Year2017

QuarterAll

DemographicsQ3 2014 - Q4 2017

Age Marital Status Household Size Presence of Children Household Incomes Education Employment Status Re..

AGE

18-29 30-39 40-49 50-59 60 or older0%

10%

20%

30%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

13.9%

22.5% 21.8% 21.7%20.1%

Age - Purchasers of Home Storage & Organization Products

18-29 30-39 40-49 50-59 60 or older0

50

100

150

Inde

x vs

Tot

al U

S

141128

93 94

67

Age - Index vs Total US

Red = % of purchasers is significantly higher than % of total US households.Orange = % of purchasers is equal to % of total US households.Gold = % of purchasers is significantly lower than % of total US households.

18-29 30-39 40-49 50-59 60 or older0%

10%

20%

30%To

tal U

S

15.0%16.0% 17.0%

23.0%

30.0%

Age - Total US



MARITAL STATUS

Married/Partnered Single Other0%

20%

40%

60%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

62%

35%

3%

Marital Status - Purchasers of Home Storage & Organization Products

Married Single Other (marital status)0%

10%

20%

30%

40%

50%To

tal U

S46.6%

29.4%

24.1%

Marital Status - Total US

Married Single Other (marital status)0

50

100

150

Inde

x vs

Tot

al U

S

133118

13

Marital Status - Index vs Total US




HOUSEHOLD SIZE

One Two Three Four or more0%

10%

20%

30%

40%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

16%

40%

19%

25%

Household Size - Purchasers of Home Storage & Organization Products

One Three Two Four or more0%

10%

20%

30%

Tota

l US

27.0%

16.0%

34.0%

23.0%

Household Size - Total US

One Two Three Four or more0

50

100

Inde

x vs

Tot

al U

S

116 121108

60

Household Size - Index vs Total US




PRESENCE OF CHILDREN IN HOUSEHOLD

None 1 2 3 or more0%

20%

40%

60%

% o

f Tot

al N

umbe

r of R

espo

nden

ts 60%

18%16%

7%

Presence of Children in Household - Purchasers of Home Storage &Organization Products

None 1 2 3 or more0%

20%

40%

60%

Tota

l US

67.9%

10.7% 10.7% 10.7%

Presence of Children - Total US

None 1 2 3 or more0

50

100

150

Inde

x vs

Tot

al U

S

170

145

88

61

Presence of Children - Index vs Total US



Age Marital Status Household Size Presence of Children Household Incomes Education Employment Status Region .

HOUSEHOLD INCOME

Less than $25,000 $25,000-$49,999 $50,000-$74,999 $75,000-$99,999 $100,000-$124,999 $125,000 or more0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

22%

24%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

12%

24%

22%

16%

10%

16%

Household Income - Purchasers of Home Storage & Organization Products


Marital Status Household Size Presence of Children Household Incomes Education Employment Status Region Region List .

EDUCATION

Less than high school degree High school degree or equivalent (e.g.,GED)

Some college but no degree Associate or bachelor degree Graduate degree0

100

200

Inde

x vs

Tot

al U

S

115

142

197

11

54

Education - Index vs Total US


Less than highschool degree

High schooldegree

Some college butno degree

Associate orbachelor degree

Graduate degree0%

10%

20%

30%

40%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

14.99%

24.26%

37.61%

21.67%

1.47%

Education - Purchasers of Home Storage & Organization Products

Less than highschool degree

High schooldegree or equi..

Some college butno degree

Associate orbachelor degree

Graduate degree0%

10%

20%

30%To

tal U

S

13.4%

27.8%

21.1%

26.5%

11.0%

Education - Total US


Household Size Presence of Children Household Incomes Education Employment Status Region Region List About RMG .

EMPLOYMENT

Employed, workingfull-time

Employed, workingpart-time

Not employed Other0%

20%

40%

% o

f Tot

al N

umbe

r of R

espo

nden

ts

51%

13% 15%

21%

Employment Status - Purchasers of Home Storage & OrganizationProducts

Employed, workingfull-time

Employed, workingpart-time

Not employed Other (employment)0%

10%

20%

30%

Tota

l US

35.0%

13.0%

34.0%

17.0%

Employment Status - Total US

18-29 30-39 40-49 50-59 60 or older0

50

100

150

Inde

x vs

Tot

al U

S

141128

93 94

67

Age - Index vs Total US



Pre..

Household Incomes Education Employment Status Region Region List About RMG Contact Info

REGION

New England Middle Atlantic South Atlantic East North Central East South Central West North Central West South Central Mountain Pacific0

50

100

Inde

x vs

Tot

al U

S

121 117105

117 112

8875

93 88

Region - Index vs Total US


New

Eng

land

Mid

dle

Atla

ntic

Sou

th A

tlant

..

Eas

t Nor

thC

entra

l

Eas

t Sou

thC

entra

l

Wes

t Nor

thC

entra

l

Wes

t Sou

thC

entra

l

Mou

ntai

n

Pac

ific

0%

5%

10%

15%

20%

% o

f Tot

al N

umbe

r of R

ecor

ds

14.2%15.5%

18.1% 17.5%

5.7%6.7%

8.9%7.6%

5.8%

Region - Purchasers of Home Storage & Organization Products

New

Eng

land

Mid

dle

Atla

ntic

Sout

hA

tlant

ic

East

Nor

thC

entr

al

East

Sou

thC

entr

al

Wes

t Nor

thC

entr

al

Wes

t Sou

thC

entr

al

Mou

ntai

n

Paci

fic

0%

5%

10%

15%

20%

Tota

l US

16.2%

13.2%

19.4%

15.0%

11.8%

6.6%

4.7%

7.2%6.0%

Region - Total US


Pre..


CENSUS REGIONS

Northeast Region· New England Division: Connecticut, Maine, Massachusetts, NewHampshire, Rhode Island and Vermont· Middle Atlantic Division: New Jersey, New York and PennsylvaniaMidwest Region· East North Central Division: Illinois, Indiana, Michigan, Ohio andWisconsin· West North Central Division: Iowa, Kansas, Minnesota, Missouri,Nebraska, North Dakota and South DakotaSouth Region· South Atlantic Division: Delaware, District of Columbia, Florida,Georgia, Maryland, North Carolina, South Carolina, Virginia and WestVirginia· East South Central Division: Alabama, Kentucky, Mississippi andTennessee· West South Central Division: Arkansas, Louisiana, Oklahoma andTexasWest Region· Mountain Division: Arizona, Colorado, Idaho, Montana, Nevada, NewMexico, Utah and Wyoming· Pacific Division: Alaska, California, Hawaii, Oregon and Washington


Pre..


We help housewares executives avoid making costly product and marketing mistakes so they can accomplish their business objectives, maketheir numbers, and maybe even get promoted. When clients are having trouble making product, packaging, or marketing decisions becausethey don’t have enough information, we provide the market intelligence and consumer insight they need to make an informed decision.We’ve been helping executives make better decisions at IRIS USA, Cuisinart, Jarden, DKB, Bradshaw, Progressive, Chef’N, and many otherhousewares companies for 25 years.

Specializes Exclusively In Housewares: RMG is the only market research company that specializes exclusively in the housewares industry.

Knowledgeable about Housewares Industry: Our housewares experience is vast and deep. There’s no learning curve, because we thoroughlyunderstand the market dynamics, channels of distribution, consumers, history and trends, and marketing issues. Not only do we understandthe housewares industry, we also understand your budgetary constraints. In most cases, we can do a market research project for less thanwhat other market research firms would charge you … and because of our industry expertise, you get richer deeper insight.

Expertise in Research and Analysis: We have extensive experience with online surveys, product concept tests, market and competitiveassessments, and home-use tests.

Actionable Insight: We don’t just give you the data, we tell you what the ramifications of the data are, and what you should do as a result.

Proprietary Consumer Panel: RMG is the only market research company with a proprietary housewares-focused Market Research OnlineCommunity (MROC). Our proprietary panel of HomeTrend Influentials is the bellwether for the mainstream population because they pick upon new home-related trends and embrace new technologies and home goods much sooner than the rest of the U.S. population.

Proven Track Record/Satisfied Clients: RMG has serving housewares manufacturers, industrial design firms, inventors, and industry tradeassociations for over 25 years. Many of our clients have been working with us for a number of years. The vast majority of our clients arehighly satisfied with the projects that we’ve done for them and are very likely to recommend RMG to others.


Pre..


Contact Information

A.J. [email protected]

garage storage and organization products · 2018-02-09 · rubbermaid sterilite ikea closetmaid...

Documents