! 3X INCREASE IN PINTEREST CONVERSIONS

CASE STUDY: GARDENER’S SUPPLY COMPANY

RETAIL

Gardener’s Supply Company provides millions of gardeners nationwide with supplies, outdoor equipment, and apparel through their catalogs, website, and retail stores.

! THE CHALLENGE

Gardener’s Supply saw a high-volume of tra"c to Gardeners.com from social sites, but visits driven by Pinterest had a very low conversion rate. The company wanted to find a way to acknowledge, capture, and convert this segment of Pinterest visitors – most of whom were new to the Gardener’s Supply brand.

ABOUT EVERGAGE

The Evergage platform delivers real-time web personalization to more than 50 million web visitors, optimizing site conversions and customer success for over 60 organizations, including EIG, Gardener’s Supply Company, Acquia, DYN, Sittercity, and Millward Brown Digital. Evergage’s tools empower marketers and customer success teams with real-time dynamic content and inline messaging features, such as information bars, call outs and smart task lists, behavioral analytics and segmentation, and integrations with other top CRM and SaaS providers. Founded in 2010 as Apptegic, Evergage has o"ces in Boston and San Francisco.Real-Time Web Personalization

TALK TO USWEB EVERGAGE.COM EMAIL SALES@EVERGAGE.COMPHONE 1!888!310!0589

! THE SOLUTION

Gardener’s Supply tapped Evergage to help them start capitalizing on their Pinterest tra"c in a big way by launching a welcome message based on where the visitor came from. The company launched a welcome message popover on their website targeted at Pinterest visitors that included a discount and email address capture to help increase engagement and drive conversions.

! THE RESULTS

By launching this targeted popup tailored specifically for the Pinterest audience, Gardener’s Supply saw a 3x increase in conversions from the Pinterest social channel. Additionally, the popup was used to gather permissible email addresses so that Gardener’s Supply could e#ectively remarket to Pinterest shoppers in the future. The company plans to implement more real-time personalized messages on their website based on various data rules including referring site, search terms, geographic location, visit and visit frequency, to drive even greater results.

! Evergage has proven to be an agile, e#ective and a#ordable solution for onsite segmentation and messaging.

- Max Harris, VP, e-CommerceGardeners Supply Company

! WHO? GARDENER’S SUPPLY COMPANY