History of L’Oreal:

From 1909 to 1956

First step: the model takes shape.

In 1909, young chemist and natural entrepreneur Eugene Schuler sets up the

company that will later become L’Oreal.

Everything begins with one of the first hair dyes, which he designs, produces

and sells to hairdressers in Paris.

The move forges the first link in the chain that is to become L’Oreal “DNA”:

using research and innovation to enhance beauty.

From 1957 to 1983

L’Oreal on the road to greatness

These are the formative years of “Le Grand L’Oreal”.

At the instigation of Chairman François Dalle, the Group starts to expand

internationally.

Acquisitions of strategic brands mark the beginning of a period of spectacular

growth for the company. Emblematic products come into being.

The company motto is “Savoir saisir ce qui commence” (seize new

opportunities).

From 1984 to 2000

Becoming number one in the beauty industry

These twelve years are marked by a great period of growth for L’Oreal,

mainly driven by the significant investments made by the group in the field of

research.

Alongside these efforts are strategic product launches that not only make

history, but also succeed in strengthening the Group’s brand image.

In 1988, François Dale’s successor, the research and development pioneer

Charles Zviak, hands over the reins of the company to Lindsay Owen-Jones, a

truly outstanding director.

Under his management, the Group would completely change in scope to

become the world leader in cosmetics through the worldwide presence of its

brands and strategic acquisitions.

From 2001 to present

The diversity of beauty throughout the world

There is no single type of beauty; it is a multiple-faceted quality framed by

different ethnic origins, aspirations, and expectations that reflect the world’s

intrinsic diversity.

With a portfolio of powerful, international brands, L’Oreal enters the 21st

century by embracing diversity in its global growth agenda.

Headed since 2006 by Chairman Lindsay Owen-Jones, and Chief Executive

Officer Jean-Paul Agony, the Group continues to make new acquisitions to

cover the world’s varied cosmetic needs, and to undertake new socially

responsible initiatives in the interests of sustainable development for all.

L'Oréal, was founded in 1907. It is today the world leader in cosmetics. It

focuses on five major areas: hair care, hair color, skin care, makeup and

perfumes. L'Oreal, employs 60,000 employees of over 100 different nationalities,

has 19 brands and over 290 branches in 130 countries around the world.

L’Oreal India

The company began doing business in India in the early nineties through a

distributor and later established L’Oreal India, a wholly owned subsidiary of the

L’Oreal Group. L’Oreal India and has four divisions — consumer products,

professional products, active cosmetics and luxury products. The biggest

contributor to its revenue in India is the consumer products division led by its

strongest brand in terms of sales - Garnier. The new factory in Pune is the latest step

in the group's rapid development in the subcontinent. The high-tech plant is to

manufacture hair care, hair colour and skin care products to meet rapid increases in

demand. The Pune site is one of the first within the company to implement L’Oreal’s

newest GHP or Good Hygiene Practices.

Brands associated with L’Oreal in India:

Consumer products

High technology products at competitive prices distributed through mass-

market retailing channels.

L’Oreal Paris

Maybelline

Garnier

Professional products

Portfolio of brands that meet the requirements of hair salons and provide

customers a wide range of innovative products

L’Oreal professional

Kerastase

Matrix

Luxury products

Prestigious brands which offer customers products and premium service in

department stores, specialty stores and travel retail outlets

Lancome

Ralph lauren

Biotherm

Giorgo Armani

Diesel

Active cosmetics

Dermo-cosmetic products sold in pharmacies and specialist retailers and

supported by advice from pharmacists and dermatologists.

Vichy

La roche posay

Garnier:

L’Oreal operates in India through four main divisions: consumer products,

professional products, active cosmetics and luxury products. The biggest

contributor to its revenue in India is the consumer products division led by its

strongest brand in terms of sales — Garnier. In the hair color segment, Garnier

operates in the mid-price and luxury segment. This has enabled it to garner a 20 per

cent share in a market dominated by local hair colorants and dyes.

While L'Oréal was focusing on hair color market in the initial stages of its

launch, Maybelline was in the premium color cosmetic segment while Garnier in the

"naturals" segment. Garnier concentrated on the Natural Hair care market with the

main USP of strong hair. The brand positioned as a Unisex brand mainly used its

international campaigns in India to appeal to the Indian consumer. Garnier believes in

beauty through nature.

Skincare: Nutritionist - Pure - Pure Active - UltraLift Pro-X - Vital Restore

Bodycare: Summerbody – Bodytonic

Suncare: Ambre Solaire – Selftan

Haircare: Fructis

Styling: Fructis Style - Fructis Style Men

Haircolor: 100%Color - HerbaShine - Nutrisse - Multilights Kit - Color&Shine

Deodorants: Mineral

Garnier Color naturals:

Nutrisse

Nutrisse Multi Lights

Herbashine

100% color

Natural Black

Darkest Brown

Brown

Burgundy

Dark Red

Light Brown

Light Golden Brown

Garnier Fructis:

For everyday healthy Hair – Garnier Daily Care

For All Day Volume – Garnier Body Boost

For Flowing Waves – Wonder Waves

For everyday moisture – Moisture Works

For Flake-Free hair – Anti Dandruff

For long lasting color – Color Shield

For smooth frizz free hair – Sleek & Shine

For longer and stronger hair – Length & Strength

Nutrition for dry or damaged hair – Triple Nutrition

Garnier Skin Care:

Garnier Nutitioniste

Nutri Pure

Moisture Rescue

Skin Renew

Skin Renew Sun

Ultra Lift

Ultra Lift Pro

Garnier Styling:

Sleek and Shine

Curl

Wonder Waves

Super Stiff

Fiber Gum Putty

Volumizing

Control

Brilliantine Shine

Surf Hair

Survivor

Garnier Men

Garnier men Powerlight sun control cream

Garnier men Powerlight oil control cream

Garnier men Powerlight face wash

NATURAL INGREDIENTS OF GARNIER:

FRUCTOSE AND GLUCOSE:

Fructose is also known as fruit sugar because it is

abundantly found in fruits. It is generally associated with

Glucose. They are a part of the class of Carbohydrates,

which represent an important source of energy for all

living organisms. The role of Fructose and Glucose in

nourishing hair was demonstrated by in vitro culture of

hair follicles. Fructose and Glucose are fuel for hair.

FRUIT AHA’s:

Alpha Hydroxy Acids are a specific and original chemical

family that is found in numerous fruits: malic acid in

apples, citrus acid in citrus fruits, and tartaric acid in

grapes. Of these, citric acid is the most nourishing for the

hair; it penetrates deep into the hair to improve the

mechanical resistance of hair structure.

GREEN TEA EXTRACT:

It is obtained from young dry leaves which have been

macarated and percolated in cold extraction process in

order to reserve the plant’s active components. Green tea

contains Caffeine, which has stimulating properties and is

considered a medical plant.

CAFFEINE:

The stimulating properties of caffeine help to break down

fat. It is also known for its beneficial effect on micro-

circulation and for its decongesting properties.

ANTI STORAGE GINGKO:

Gingko slows down storage of fats and is renowned for it

filtering properties.

GRAPE SEED OIL:

Fragrant fruit oil concentrate that starts nourishing while

one colors his/her hair.

VITAMINS B3 AND B6:

These vitamins are organic compounds which are vital for

cellular life: they actively participate in metabolic

reactions. Vitamin B6 can be found in various fruits

including avocado, grapes, pineapple and peaches.

Vitamin B3 can also be found in fruit; apricots, bananas,

lemons, figs, pears.

FRUIT OILS:

Garnier has selected a unique combination of fruit oils

from olives, grape seeds, blackcurrants, avocado, almond

and apricot to help replenish lipids that the skin is lacking.

Price List Of Few Garnier Products *:

    PRODUCTS   PRICE 

 WEIGHT    

   Gariner Ultra Doux Gentle Shampoo With Walnut Oil & Peach Left. 

 Rs.125 

 150.00 

 

 

 Garnier Fructis Anti Breakage Care Cream 

 Rs.129 

 150.00   

 

 Garnier Fructis Fortifying Shampoo   Rs.130 

 130.00   

 

 Garnier Fructis Style Wet Shine Gel   Rs.204 

 180.00   

 

 Garnier Fructis with Active Normal cream 

 Rs.130 

 130.00   

 

 Garnier Light Fairness Dark Spot Prevention 

 Rs.132   40.00   

 

 Garnier Pure A Daily Treatment Cream   Rs.168   50.00   

 

 Garnier Pure Exfoliating Face Wash   Rs.199 

 150.00   

 

 Garnier Skin Natural Light-Under eye     Rs.173   60.00   

 

 Garnier Skin Naturals Body Cocoon   Rs.165 

 170.00   

 

 Garnier Skin Naturals Essential Care   Rs.207 

 130.00   

 

 Garnier Skin Naturals Gentle Face Wash With Fruit AHA'S 

 Rs.115 

 150.00   

 

 Garnier Sun Control Daily Moisturiser   Rs.189 

 150.00   

 

 Garnier Synergie Skin Naturals - Wrinkle Lift 

 Rs.368 

 185.00   

 

 Garnier Ultra Doux Hair Oil with extracts of Almond & Coconut   Rs.92   135.0

0   

 

 Garnier Wrinkle Lift - An Under Eye Cream 

 Rs.250   75.00   

 

 Garnier WrinkleLift : Anti Ageing Cream 

 Rs.367 

 170.00   

 

 L'Oreal Professionnel Expert Serie Power Clear Shampoo 

 Rs.735 

 250.00   

 

 L'Oreal White Perfect Moisturizing Day Cream 

 Rs.600 

 220.00   

 

 L'Oreal Wrinkle De-Crease Collagen Re-Plumper Night Cream 

 Rs.1230 

 220.00   

    New Garnier Color Naturals hair cream   Rs.214  150.00

Source of Catalogue:

http://www.desistores.net/catalog/index.php?

cPath=53_64_174

Positioning of Garnier: Garnier is positioned as ‘Natural’ among its target

customers

Several variants

Benefit oriented

Targeting young people

Middle class, Upper middle class and Premium groups

Quality is perceived to be high in general

Price is more than its competitors

Unique positioning by training Hair Dressers

Competitors of Garnier: HUL (Clinic All Clear, Clinic Plus, Dove, Sunsilk,

Ponds Age Miracle, Ponds Golden Radiance, Fair and

Lovely, Menz Active, Axe, Vaseline)

P&G (Olay, Pantene, Head & Shoulders, Rejoice)

ITC (Fiama Di Wills)

Nivea (Men Grooming)

Himalayas

Dabur

Cavin Kare (Spinz, Hi5)

Henkel (Fa)

Emami (Fair and Handsome- Market Leader)

Paras Pharma (Set Wet Gel, Zatak Deodorants)

Godrej Dyes

Advertisements:

Sources: www. loreal .co.in/

www. garnier .com/

www. garnier usa.com

http://marketingpractice.blogspot.com/

http://www.researchandmarkets.com/

http://www.thehindubusinessline.com

http://economictimes.indiatimes.com/

http://www.business-standard.com

http://www.indiantelevision.com/

http://www.desistores.net/catalog