gartnerbi sp session: harnessing mobile intelligence by steve reynolds

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Harnessing mobile intelligence Steve Reynolds CEO TBS Enterprise Mobility President Mobile Data Association

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This is President of the Mobile Data Association and CEO of TBS Mobility, Steve Reynold's paper on Harnessing Mobile Intelligence, as presented at Gartner BI & Analytics Summit in Barcelona (5th February 2013) in NeutrinoBI's Solution Provider Session. Many Thanks to TBS Mobility for agreeing to let us share this presentation.

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  • 1. Harnessing mobile intelligenceSteve ReynoldsCEO TBS Enterprise MobilityPresident Mobile Data Association

2. AgendaSmartphone and tablet trendsThe consumerisation effectMobile intelligence case studyQ&A 3. CONSUMERISATION 4. Two Megatrends Smartphones and TabletsSmartphones 20112012 Worldwide smartphone shipments-490m 720m Worldwide phone shipments-1,540m1,670m Worldwide PC shipments - 355m 350-360m 2.00 0.41 0.54 1.50 0.700.84 0.95 1.00 1.051.09 1.531.05 1.011.34 0.50 0.911.12 Smartphones 0.720.490.300.14 0.17 0.002008 2009 20102011 2012 20132014 2015 2016 Smartphones Non-smart phonesSource: CCS Insight Mobile Phone Forecasts, September 2012 5. Two Megatrends Smartphones and Tablets Tablets 20112012 Worldwide tablet shipments- 67m 108m Worldwide PC shipments-355m350-360m Long term annual sales potential- 700-800m / year Tablets Installed Base Long Term PotentialSource: CCS Insight, Tablet Forecasts, July 2012 6. What proportion of the staff in your organisation worksremotely at some point during the week? 0%20%40%60%80%100% Australia Germany USA France UK More than 50% 25% to 50%10% to 25%Fewer than 10% None Source: Quocirca The data sharing paradox Sept 2011 7. What proportion of the staff in your organization worksremotely at some point during the week? 0%20% 40%60% 80%100% USA France UK Germany Australia YesIn some casesNeverDont know Source: Quocirca The data sharing paradox Sept 2011 8. Mobile addresses businesses key issuesHow do we compete with lower cost operations ?How can we improve customer satisfaction and retention ?How can we empower our field staff ?How can we ensure a safe working practices?How can we ensure a consistent service delivery?How can we improve our return on sales ?How can we improve our service delivery and meet our SLAs ?What innovations do we need to really differentiate ourselves ?How do we maximise and future proof our investment? 9. Case study JCB TCH 10. Case study 11. JCB extending future mobile reach TaskMasterEnterprise mobility gatewayCloudDealer ExcelmanagementCRM BI Dashboard spreadsheetssystem 12. JCB extending future mobile reach 13. Conclusion Smartphones and Tablets will become an intrinsic part of our work lives Mobile devices add an extra real time dimension to business analytics Mobile devices improve efficiencies and compliance Mobile drives business intelligence Real-time activity from the field Location data (GPS) adds a new dimension to BI M2M links give innovative business approach Big Data intelligence Cloud extends and connects into multiple data sources Mobile is the key to the efficient future of any business 14. Contact [email protected]: tbsmobility.com