gary dunleavy customer engagement manager tourism ireland online marketing opportunities
TRANSCRIPT
Marketing
› Identify Audience
› Provide Relevant Content
› Study what works and Virality of Content
#2
Facebook Insights
Private & Public Actions
Individual Posts –
Talking about this
SEAV (Social Equivalent Advertising Value)
Churn Rate
Content
Marketing
Effective Content
Capture – Inspire -Inform
Editorial Standards
Measured by Views - Shares – Journeys
Started
SEAV
Offers
› Website Funnel Model
› Commercial Pathways throughout site
› Contextual and Experiential Offers
Action points
*forecast
Content & OffersIndustry Opportunities
ImageryGrow Social Now
Put Measures in Place