Reimagining the enterprise in thedigital age

Gary Lezama, Partner Technology StrategistOctober 16th, 2014

What’s on the mind of enterprise leaders in 2014?

Becoming moreresponsive

Transformingto a digital

Enhancing the customer

experiencebusiness

Transforming the travel experience

“Delta's 19,000 in-flight professionals are there for the safety and comfort of our customers, and equipping them with innovative solutions means they can better meet our customers' needs on board every flight. This is yet another way we're investing in technology to improve the customer experience.”

— Joanne Smith, Senior Vice President of In-Flight Service and Global Product Development, Delta Air Lines

Making digital business as usual

“There’s a lot of stakeholders within our ecosystem that depend on [the Olympics] content being delivered at a high-quality rate to anywhere and any device. The Microsoft Azure team is the same team that we worked closely with during the Beijing and Vancouver Olympics.”

— Rick Cordella, SVP & GM, NBC Sports

Making the world smaller for its employees

“Getting the right tools in the users hands in to allow them to focus on why we’re really here and that’s to build the safest, highest quality vehicles across the globe.”

— Kevin Purdy, General Manager of Information Technology, Toyota Motor Engineering & Manufacturing North America

8

Becoming a responsive, customer-obsessed enterprise

Transforming to a digital business

Tapping into new opportunities with the Internet of Things

Inspiring innovation across the company

Making information security a top priority

Connecting everything with the cloud

Sta

rtin

g

wit

h m

ob

ile

for

every

new

in

itia

tive

Building infrastructureto be flexible

Pro

tecti

ng

the

pri

vacy

of

cust

om

ers

Becoming more

responsive

Breaking down the walls

of the traditional workplace

Making it easy for employees to get

the same view of information

Encouraging collaboration across the business

Maki

ng m

ob

ile

an

d s

ocia

l “b

usi

ness

as

usu

al”

Helping employees todo their best work with

connected technologies

Moving faster to take on new opportunities

Enhancing thecustomer experience

Building teams

around the customer

Fin

din

g n

ew

ways

to c

on

nect

wit

h

cust

om

ers

on

line

Putting the

customer first in every decision

Anticipating customer

behavior and needs

Making every buyer feel understood

Creatinggreat customer

experiencesthat they will want to

share

Unders

tandin

g

your

cu

sto

mer’

s

ind

ustr

y

Engaging with customers across the channels they want to use

Empowering the front line

with direct access to information and tools

Responding to customers without delay

Workingsmarter

with intelligent automation

We’re reimagining Microsoft…

DigitalWork &

Life Experience

s

Cloud OS

Device OS &Hardware

Our CoreMicrosoft is the productivity and platform company for the mobile-first and cloud-first world.

We will reinvent productivity to empower every person and every organization on the planet todo more and achieve more.

Reimagining the enterprise with Microsoft

10

Deliver fluid experiences that transcend time, place, context, and device

Respond more quickly to changing business needs with a flexible, hybrid cloud

Unlock insights on any data and make smarter, faster decisions

Work like anetwork in amodern workplace

Devices & Mobility

Cloud Productivity & Enterprise Social

Business Insights & Mission Critical

CloudPlatform

Delivering fluid experiences that transcend time, place, context, and device

Our vision for a mobile-first world Opportunity

14

Our vision for the modern workplace Opportunity

Deliver the best experiencesto your customers with faster response and personalized service, anticipating trends and adapting quickly.

Connect everyonein real-timeto collaborate around the globe and make decisions faster than ever before, always listening to employees, partners and customers.

Work like a network

Our vision for the data-driven enterprise

16

Opportunity

Big data. Small data. Any data.

Empowereveryoneto analyze and visualize data, shareinsights, and collaborate with peers,using any device, anywhere.

Deliver acomplete platformwith end-to-end capabilities across internet of things, BI and analytics, data marketplace, data platform and a hybrid infrastructure.

The cloud can help enterprises move faster

Delighting customers withpersonalized experiencesand service

Entering new markets by innovating with digital products and services

Increasing employee productivity with ubiquitous access

Redesigning business processes

Acquiring new customers through new channels

Boosting business agility with instant-on capacity

Converting capital expenses to operating expenses

Redeploying IT talent onto more strategic projects

Speeding application development

Instantly scaling to meet demand

Platform

Productivity InsightsSocial

Opportunity

Transforming businesses with the Internet of Your Things

Envisioning the future

19

Improving customerexperiences with big data

Helping millions of victims of cybercrime fight back every day

Building thecity of the future

Skype Translator

20

Transforming to digital…and protecting assets in amobile-first, cloud-first world.

Reimagining the enterprise with Microsoft

Empowering people…to be responsive and makean impact from anywhere.

Activating the business…with customer-centricsolutions.

…comprehensive and connected solutions…

…culture of reliability, security and privacy…

Global excellence in hybrid cloud services…

…familiar and fluid experiences

…spanning consumer and business…

© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

@GaryLezama

v-glezma@microsoft.com