gastcollege avans hogeschool - affiliate marketing

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Gastcollege Affiliate Marketing 15 oktober 2010

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Gastcollege Avans Hogeschool - Affiliate Marketing.

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Page 1: Gastcollege Avans Hogeschool - Affiliate Marketing

Gastcollege Affiliate Marketing15 oktober 2010

Page 2: Gastcollege Avans Hogeschool - Affiliate Marketing

Agenda

• Introductie Leon Gerrits – TradeDoubler

• Affiliate Marketing• de theorie• programma voorwaarden• trends

• Q & A

Page 3: Gastcollege Avans Hogeschool - Affiliate Marketing

Wie is Leon?

Page 4: Gastcollege Avans Hogeschool - Affiliate Marketing
Page 5: Gastcollege Avans Hogeschool - Affiliate Marketing

Over TradeDoubler

Internationaal online marketing bedrijf, actief in 18 Europese landen

Opgericht in 1999 in Stockholm

Circa 650 medewerkers

Sinds 2005 beursgenoteerd in Zweden

Focus op top-500 adverteerders

Page 6: Gastcollege Avans Hogeschool - Affiliate Marketing

Affiliate Marketing

“de theorie”

Page 7: Gastcollege Avans Hogeschool - Affiliate Marketing

“Affiliate marketing is een manier van online

marketing waarbij de webwinkel (adverteerder of merchant) de affiliate(uitgever/webmaster/publisher) betaalt voor elke bezoeker, lead of sale die hij genereert via zijn/haar website(s), nieuwsbrieven of zoekmachine campagne.”

Bron: Wikipedia, 2010

Page 8: Gastcollege Avans Hogeschool - Affiliate Marketing

Bezoeker

Adverteerder betaalt TradeDoubler

TradeDoubler betaalt affiliate

Bezoeker

BetalingTradeDoubler tracking

De affiliate verdient commissie

Affiliate Adverteerder

Page 9: Gastcollege Avans Hogeschool - Affiliate Marketing

Affiliates

Page 10: Gastcollege Avans Hogeschool - Affiliate Marketing

Content / Vertical

Page 11: Gastcollege Avans Hogeschool - Affiliate Marketing

Reward / Loyalty

Page 12: Gastcollege Avans Hogeschool - Affiliate Marketing

Prijsvergelijk

Page 13: Gastcollege Avans Hogeschool - Affiliate Marketing

Search marketeers

Page 14: Gastcollege Avans Hogeschool - Affiliate Marketing

Affiliate Marketing

“programma voorwaarden”

Page 15: Gastcollege Avans Hogeschool - Affiliate Marketing

Vergoedingen

Page 16: Gastcollege Avans Hogeschool - Affiliate Marketing

Keyword policy

Page 17: Gastcollege Avans Hogeschool - Affiliate Marketing

Cookietijd

Page 18: Gastcollege Avans Hogeschool - Affiliate Marketing

Productfeeds

Page 19: Gastcollege Avans Hogeschool - Affiliate Marketing

Deep-linking

Page 20: Gastcollege Avans Hogeschool - Affiliate Marketing

Keuringen van sales

Page 21: Gastcollege Avans Hogeschool - Affiliate Marketing

Pre-payment

Page 22: Gastcollege Avans Hogeschool - Affiliate Marketing

Promotie-materiaal

Page 23: Gastcollege Avans Hogeschool - Affiliate Marketing

Affiliate Marketing

“trends”

Page 24: Gastcollege Avans Hogeschool - Affiliate Marketing

Kortingscode websites

Page 25: Gastcollege Avans Hogeschool - Affiliate Marketing

Conversie attributie

ipv.

Last Cookie Counts - principe

Page 26: Gastcollege Avans Hogeschool - Affiliate Marketing

Social Media

Page 27: Gastcollege Avans Hogeschool - Affiliate Marketing

Professionalisering

Page 28: Gastcollege Avans Hogeschool - Affiliate Marketing

Leon GerritsAccount Manager New BusinessTradeDoubler Nederland

Mobiel: 06 – 46 37 59 19Email: [email protected]: @lgerrits