gate3presentation-101211095945-phpapp01.pptx
TRANSCRIPT
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
1/63
Colin Burrows
Industrial Design Thesis ProjectGate 3: Concept Validation
OCAD University
20101209
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
2/63
Dar Es Salaam 2.8 million people
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
3/63
70%living in unplanned settlements
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
4/63
ElectricityOnly 59%of people have access to
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
5/63
WasteNo Collection
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
6/63
94
use for cookingCharcoal
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
7/63
Estimated consumption in Dar Es Salaam is
28579bags per day
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
8/63
The equivalent of 332hectaresof forest per day
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
9/63
Charcoal producers operate illegally
& pay 0taxesGovernment losses more than$10,950,000 per year
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
10/63
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
11/63
co
st
desirability
Go from
here
Tohere
Thesis Direction
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
12/63
Make it
cheaper.
Make itmore
desirable.
Add
Value.
Thesis Direction
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
13/63
Decreasing Cost
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
14/63
How
do you
make it
cheaper?
share the costdecrease cost of materials & production
decrease cost of installation & transport
Increase the opportunity cost
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
15/63
Collapsible Structure
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
16/63
Lighter Materials
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
17/63
Increasing Desirability
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
18/63
How
do youmake it
more
desirable?
lower the cost
make it easier to use
make it seem safer
change the appearance and branding
have it create value & generate income
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
19/63
High Tech
StylishSafe
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
20/63
Branded
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
21/63
Redesigned Digester
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
22/63
Redesigned Digester
Collapsible Structure
Brand Identity
Attractive FinishInstructions & Warning Labels
Improved User Interface
Factory Fittings
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
23/63
Redesigned Digester
Collapsible Structure
Brand Identity
Attractive FinishInstructions & Warning Labels
Improved User Interface
Factory Fittings
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
24/63
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
25/63
Redesigned Digester
Collapsible Structure
Brand Identity
Attractive FinishInstructions & Warning Labels
Improved User Interface
Factory Fittings
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
26/63
Redesigned Digester
Collapsible Structure
Brand Identity
Attractive FinishInstructions & Warning Labels
Improved User Interface
Factory Fittings
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
27/63
Redesigned Digester
Collapsible Structure
Brand Identity
Attractive FinishInstructions & Warning Labels
Improved User Interface
Factory Fittings
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
28/63
Redesigned Digester
Collapsible Structure
Brand Identity
Attractive FinishInstructions & Warning Labels
Improved User Interface
Factory Fittings
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
29/63
Redesigned Digester Experience
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
30/63
Redesigned Digester Experience
User cuts
up food
first
User
doesn't
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
31/63
Redesigned Digester Experience
User pours
food into
funnel
User puts
food in
basket
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
32/63
Redesigned Digester Experience
User
Flushes
Feed Pipe
User
cranks
handle
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
33/63
Redesigned Digester Experience
Empty
overflow
Bucket
when full
Drip line
requires no
maintenance
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
34/63
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
35/63
co
st
desirability
Biogas
Digester
BiogasCo-Generator
Repositioning the Product
Redesigned
Biogas
Digester
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
36/63
Adding Value
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
37/63
Howdo you
add value?
co-generate heat and electricitylower electricity costs
generate carbon credits
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
38/63
A More Valuable End Product
= 1m biogas = 36000btu =32kg food(12 Apples) 10.5kWh(105 hrs of light)
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
39/63
Charcoal
$28Electricity
$50VS.Savingsper month
A More Valuable End Product
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
40/63
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
41/63
Cogenerating Heat + Electricity
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
42/63
Cogenerating Heat + Electricity
Cook Stove
Gas LineGenerator
Electrical Connection
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
43/63
Electrical Connection
Cook Stove
Gas Line
AlternatorHeat Vents
Fly WheelPiston
Cogenerating Heat + Electricity
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
44/63
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
45/63
Cook Stove User Experience
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
46/63
Cook Stove User Experience
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
47/63
The System
Power CompanySubsidizes the cost
of the digester
to the consumer
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
48/63
The System
Biogas Digester
produces clean burning fuel
from food waste
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
49/63
The System
users creates
electricity
while cooking
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
50/63
The System
As they cook
the user refills
the system &
extendsthe duration
of their power.
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
51/63
The System
Power infrastructure
is used as a vault
to bank the power
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
52/63
The System
Power Coacts as broker,
charging to
safely store
the power
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
53/63
- or
$383.25
per year
Brokering electricity
What is the Business Opportunity?
10.5kWh =
$1.05(10% of 1/kWh)
Per Day
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
54/63
What is the Business Opportunity?
Carbon Trading
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
55/63
What is the Business Opportunity?
$ $ $ $ $ $ $ $
Carbon Trading
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
56/63
What is the Business Opportunity?
$ $ $ $
$ $
$ $
Carbon Trading
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
57/63
1 tonne Carbon =1360 Digesters = 2040m Biogas = $53
What is the Business Opportunity?
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
58/63
Wh B fi d H ?
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
59/63
Who Benefits and How?
The Consumer
Reduces cost of digester
Reduces cost of waste removal
Provides clean cooking fuel
Extends duration of electricity
The Community
Captures lost tax revenueImproved health conditions
Cleaner more attractive city
improved access to electricity
reduced deforestation
reduced greenhouse gas
The Power Company
Increases adoption of electricityGets people using more electricity
Creates a saleable commodity in the
form of carbon offsets
Positions firm as an electricity broker
Reduces need to generate power
The Manufacturer
Outsources production
Concentrates on higher value
activities, marketing & promotion
Partners with Power Co.
access to distribution networkSingle B to B Client
Wh B fit d H ?
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
60/63
Who Benefits and How?
The Consumer
Reduces cost of digester
Reduces cost of waste removal
Provides clean cooking fuel
Extends duration of electricity
The Community
Captures lost tax revenue
Improved health conditions
Cleaner more attractive city
improved access to electricity
reduced deforestation
reduced greenhouse gas
The Power Company
Increases adoption of electricityGets people using more electricity
Creates a saleable commodity in the
form of carbon offsets
Positions firm as an electricity broker
Reduces need to generate power
The Manufacturer
Outsources production
Concentrates on higher value
activities, marketing & promotion
Partners with Power Co.
Access to distribution networkSingle B to B Client
Wh B fit d H ?
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
61/63
Who Benefits and How?
The Consumer
Reduces cost of digester
Reduces cost of waste removal
Provides clean cooking fuel
Extends duration of electricity
The Community
Captures lost tax revenue
Improved health conditions
Cleaner more attractive city
improved access to electricity
reduced deforestation
reduced greenhouse gas
The Power Company
Increases adoption of electricityGets people using more electricity
Creates a saleable commodity in the
form of carbon offsets
Positions firm as an electricity broker
Reduces need to generate power
The Manufacturer
Outsources production
Concentrates on higher value
activities, marketing & promotion
Partners with Power Co.
access to distribution networkSingle B to B Client
Wh B fit d H ?
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
62/63
Who Benefits and How?
The Consumer
Reduces cost of digester
Reduces cost of waste removal
Provides clean cooking fuel
Extends duration of electricity
The Community
Captures lost tax revenue
Improved health conditions
Cleaner more attractive city
Improved access to electricity
Reduced deforestation
Reduced greenhouse gas
The Power Company
Increases adoption of electricityGets people using more electricity
Creates a saleable commodity in the
form of carbon offsets
Positions firm as an electricity broker
Reduces need to generate power
The Manufacturer
Outsources production
Concentrates on higher value
activities, marketing & promotion
Partners with Power Co.
access to distribution networkSingle B to B Client
Wh B fit d H ?
-
8/11/2019 gate3presentation-101211095945-phpapp01.pptx
63/63
Who Benefits and How?
The Consumer
Reduces cost of digester
Reduces cost of waste removal
Provides clean cooking fuel
Extends duration of electricity
The Community
Captures lost tax revenue
Improved health conditions
Cleaner more attractive city
Improved access to electricity
Reduced deforestation
Reduced greenhouse gas
The Power Company
Increases adoption of electricityGets people using more electricity
Creates a saleable commodity in the
form of carbon offsets
Positions firm as an electricity broker
Reduces need to generate power
The Manufacturer
Outsources production
Concentrates on higher value
activities, marketing & promotion
Partners with Power Co.
access to distribution networkSingle B to B ClientThank You