gatesecure- "doing well by doing good. family freedom as a service"- whd.india.2013

SASCHA BEYER CEO GATESECURE S. A.

SASCHA BEYER CEO GATESECURE S. A.

Doing well by doing good Family Freedom as a service

SASCHA BEYER CEO GATESECURE S. A. SASCHA BEYER CEO GATESECURE S. A.

Your customers Your ex-customers Your future customers


Don‘t


Don‘t think you don‘t have to do it

Government regulations Customer expectations Customer retention


Don‘t think devices, think people

For sure you know this ...

... and this.


Don‘t think technology, think education

Kids want to understand what happens Avoid false positives Provide qualified support


Don‘t think parents know more than children

Kids have a loophole gene Kids are much more reasonable than we think You don't know their communication ecosystem


Attention! Suicide warning

Don‘t think black and white (list)

Provide intelligent tools Inform the parents Provide reports Provide support and advice


Don‘t annoy users

Don't be too restrictive Tell people whats going on Make it easy to use!


Do never EVER kill their internet...


Don‘t filter Daddy‘s PC

He needs unfiltered access to the internet ...

... for administrative purposes!


Don‘t target parents, target the kids

Parents buy, but kids are the actual users

Familiy mutiny to be expected

Give them benefits


Don‘t ask families for money

Basic service expected free of charge Only Premium services paid-for

Monetization through indirect leverage of user base


Grocery store or

Pharmacy?

Ask as, at

gatesecure- "doing well by doing good. family freedom as a service"- whd.india.2013

Technology

sascha beyerceo gatesecure

thinkyou dont

dont target parents

dont filter daddys pche

suicide warningdont

restrictivetell people

theactual usersfamiliy

leverage ofuser base