gathering for hope - cure - full content calendar_proofed

CONTENT CALENDARJUNE 28, 2016

GATHERING FOR HOPE

Tuesday, July 5, 2016

Facebook: Why come to the Gathering for Hope Gala? To raise money for an amazing cause. Learn more about CURE and it does to help children with cancer and their families. #Gathering4Hope <CURE intro video link>

Twitter: Why come to the #Gathering4Hope Gala? To raise money for an amazing cause. Learn more about @curekidscancer_ <LINK>

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Thursday, July 7, 2016

Facebook: Interested in buying a ticket to our gala? Follow the link below to our event website and get yours today. #Gathering4Hope https://curecca.ejoinme.org/OICTickets

Twitter: Interested in buying a ticket to our gala? Follow the link below to our event website and get yours today. #Gathering4Hope https://curecca.ejoinme.org/OICTickets

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Facebook: Raising money for an amazing cause is fun already, but it’s even more fun shared with friends. Invite 10 friends to this Facebook event and you’ll be entered to win a bottle of wine to share with friends at the gala! #Gathering4Hope

Twitter: Tag 5 friends inviting them to the gala and be entered to win a bottle of wine to share with those friends at the event! #Gathering4Hope

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Facebook: It’s #ThankfulThursday and we wanted to join CURE in thanking <volunteer spotlight> for their volunteer service to the organization. We can't wait to work with our wonderful volunteers at the gala! #Gathering4Hope

Twitter: It’s #ThankfulThursday and we’d like to join CURE in thanking Gary. Can't wait to work w/ our volunteers @ the gala!

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Facebook: Don’t panic—there’s still time to get a ticket to our gala on July 29 and there are two sponsor tables still available! Visit our event website for details. #Gathering4Hope

Twitter: Don’t panic—there’s still time to get a ticket to our gala on July 29. Visit our website for details. #Gathering4Hope

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• Insert image • Include link to tickets:

https://curecca.ejoinme.org/MyEvents/GatheringforHopeGala2016/tabid/773799/Default.aspx


Facebook: Here's a sneak peak of what's in store at the gala! Get excited for a fun-filled evening to raise money for an amazing cause @CURE Childhood Cancer Association <tag CURE facebook page> #Gathering4Hope

Twitter: Here's a sneak peak of what's in store at the gala! Get excited for a fun-filled evening to raise money for an amazing cause @CUREkidscancer_ <tag CURE twitter page> #Gathering4Hope

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• Insert image • Ideas: brief bio of speaker, image

of table and centerpieces, décor, kids dressing up for gala, setup, venue

Friday, July 22, 2016

Facebook: #FactFriday CURE helps more than 800 families a year. We can help increase that number with each ticket and sponsorship purchased! Buy yours here: https://curecca.ejoinme.org/OICTickets #Gathering4Hope

Twitter: #FactFriday CURE helps over 800 families a year. We can help increase that number with each ticket and sponsorship purchased #Gathering4Hope

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• Insert heartfelt image of a family CURE has helped

• Include link to purchase tickets: https://curecca.ejoinme.org/OICTickets


Facebook: Only three days until our #Gathering4Hope Gala at @Club86 in Geneva! With so much to look forward to, tell us what you’re most excited for!

Twitter: Only 3 days until our #Gathering4Hope Gala at @Club86! With so much to look forward to, what’re you most excited for? 1. Dancing the Night Away 2. The Live Band 3. Raising Money for CURE 4. All of the Above

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Facebook: Tomorrow is our #Gathering4Hope Gala! We’ve got incredible sponsors and wonderful people attending. We can't wait to see you there!

Twitter: Tomorrow is our #Gathering4Hope Gala! We've got incredible sponsors and wonderful people attending. We can't wait to see you there!

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• Insert image • Ideas: setup of event, smiling

volunteers, venue

Friday, July 29, 2016 Facebook: Today’s the day! We hope you're all as excited as we are for tonight’s gala. Use our hashtag, #Gathering4Hope, to tweet and post at the event. See you there!

Twitter: Today’s the day! We hope you're as excited as we are for tonight’s gala. Use our hashtag, #Gathering4Hope, at the event. See you there!

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• Insert image • Ideas: table settings, aerial view

of venue setup

Monday, August 1, 2016 Facebook: A big thank you to all of our sponsors and everyone who attended our gala. We raised $##### for CURE. We can’t thank you enough for your support!

Twitter: A big thank you to all of our sponsors and everyone who attended our gala. We raised $##### for CURE. We can’t thank you enough for your support!

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• Insert image • Ideas: Smiling children, each

holding up signs that say thank you, Crayon-colored thank you cards from kids

Wednesday, August 3, 2016 Facebook: Check out the moments we captured from the event. (Upload photo album of event photos)

Twitter: Check out the moments we captured from the event. (Post top four pictures from event on Twitter and include link to full album)

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• Insert image • Photo album link/ post

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Additional Tools & Tips for Social Media

Additional ideas and suggestions we have for whomever will run the account:

• Use a scheduling tool (e.g., Hootsuite or SproutSocial)• Livestream on Facebook during the event• Contests and giveaways (prior to the event and during)• Engage through polls or questions• Post teaser content, aka “sneak peak” of event theme, venue, speaker, etc.• Promote Facebook posts ($5-$10 per post)

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