Gauher Chaudhry’sGauher Chaudhry’s

T ffi B k i S iT ffi B k i S iTraffic Brokering SeminarTraffic Brokering Seminar

Pay Per Click Traffic To CPA Lead OffersPay Per Click Traffic To CPA Lead Offers

June 1, 2008June 1, 2008Chicago, USAChicago, USA

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d ff kd ff kIntroduction to Traffic BrokeringIntroduction to Traffic Brokering

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What Are Pay Per Click Search What Are Pay Per Click Search yyEngines?Engines?

•• Allow you to buy targeted trafficAllow you to buy targeted traffic•• You control how much you pay per clickYou control how much you pay per clickYou control how much you pay per clickYou control how much you pay per click•• Bids are placed in auction for each Bids are placed in auction for each

keyword or key phrasekeyword or key phrasekeyword or key phrasekeyword or key phrase•• Different PPCSE’s have different methods Different PPCSE’s have different methods

for rankingfor rankingfor rankingfor ranking

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What Are CPA Networks?What Are CPA Networks?What Are CPA Networks?What Are CPA Networks?

•• Middleman between advertisers and publishersMiddleman between advertisers and publishers•• Nurture and protect top affiliatesNurture and protect top affiliates•• Some Affiliate Managers compensation tied in Some Affiliate Managers compensation tied in

with affiliate performancewith affiliate performance•• Promote exclusive offers to top performing Promote exclusive offers to top performing

affiliatesaffiliates•• Treat with respect and don’t bite the hand that Treat with respect and don’t bite the hand that

feeds youfeeds you

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Concept of PPC to CPA OffersConcept of PPC to CPA OffersConcept of PPC to CPA OffersConcept of PPC to CPA Offers

•• Drive traffic from PPC search engine to Drive traffic from PPC search engine to CPA lead landing pageCPA lead landing page

•• Track individual traffic sourcesTrack individual traffic sources•• Determine conversion rate of traffic Determine conversion rate of traffic

sources and offerssources and offers•• Adjust bids accordinglyAdjust bids accordingly•• Add more keywordsAdd more keywords•• Repeat cycleRepeat cycle

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Picking A CPA OfferPicking A CPA OfferPicking A CPA OfferPicking A CPA Offer

•• Find a demand (Overture Search Count)Find a demand (Overture Search Count)•• Gage the competition (Keyword Elite)Gage the competition (Keyword Elite)•• Look at the landing page (zip or email offers Look at the landing page (zip or email offers

are the easiest)are the easiest)

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Look at Events and MarketsLook at Events and MarketsLook at Events and MarketsLook at Events and Markets

•• American Idol exampleAmerican Idol example•• Yahoo! BuzzYahoo! BuzzYahoo! BuzzYahoo! Buzz•• Google ZeitgeistGoogle Zeitgeist•• Lycos Top 50Lycos Top 50•• Lycos Top 50Lycos Top 50•• Newspapers, magazines, televisionNewspapers, magazines, television•• EventsEvents

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The “Loner” MethodThe “Loner” MethodThe Loner MethodThe Loner Method

•• Select CPA offerSelect CPA offer•• Do keyword researchDo keyword researchDo keyword researchDo keyword research•• Set up coded ads on PPC search enginesSet up coded ads on PPC search engines•• Bid on targeted keywordsBid on targeted keywords•• Bid on targeted keywordsBid on targeted keywords•• Test and trackTest and track•• Refine and buildRefine and build

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Incentivized Lead OffersIncentivized Lead OffersIncentivized Lead OffersIncentivized Lead Offers

•• Offers pay big bucks (i.e. $100.00)Offers pay big bucks (i.e. $100.00)•• Build a preBuild a pre--sell to the offersell to the offerBuild a preBuild a pre sell to the offersell to the offer•• Create new landing pageCreate new landing page•• Offer bonuses such as related ebooksOffer bonuses such as related ebooks•• Offer bonuses such as related ebooksOffer bonuses such as related ebooks•• Give clear instructionsGive clear instructions•• Hoodia ExampleHoodia Example

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Building A Keyword EmpireBuilding A Keyword Empire

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Keyword StrategiesKeyword StrategiesKeyword StrategiesKeyword Strategies

•• The “Alexa” techniqueThe “Alexa” technique•• Connected KeywordsConnected KeywordsConnected KeywordsConnected Keywords•• Mispelled KeywordsMispelled Keywords•• Geo StrategyGeo Strategy•• Geo StrategyGeo Strategy

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“Alexa” technique“Alexa” techniqueAlexa techniqueAlexa technique

•• People are lazy and type domains names People are lazy and type domains names into search fieldsinto search fields

•• Bid on all variations of related domain Bid on all variations of related domain namesnamesa esa es

•• Go to Alexa and look at web sites and Go to Alexa and look at web sites and where “other people go”where “other people go”where other people gowhere other people go

•• Use those domainsUse those domains

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Alexa ScreenshotAlexa Screenshot

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Connected KeywordsConnected KeywordsConnected KeywordsConnected Keywords

•• Surfers sometimes do not leave spaces Surfers sometimes do not leave spaces between key phrasesbetween key phrases

•• i.e. freeipodsi.e. freeipods•• You can generate good cheap trafficYou can generate good cheap traffic•• You can generate good cheap trafficYou can generate good cheap traffic

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Misspelled KeywordsMisspelled KeywordsMisspelled KeywordsMisspelled Keywords

•• People misspelled keywords and key People misspelled keywords and key phrases all the timephrases all the time

•• Use a tool like Keyword Elite to generate Use a tool like Keyword Elite to generate hundreds of misspelled keywordshundreds of misspelled keywordsu d eds o sspe ed ey o dsu d eds o sspe ed ey o ds

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Geo TargetingGeo TargetingGeo TargetingGeo Targeting

•• Can work well with some lead offersCan work well with some lead offers•• (i.e. car insurance)(i.e. car insurance)(i.e. car insurance)(i.e. car insurance)•• Your have 50 states to build aroundYour have 50 states to build around•• You have hundreds of cities to buildYou have hundreds of cities to build•• You have hundreds of cities to build You have hundreds of cities to build

campaigns aroundcampaigns around(i k i )(i k i )•• (i.e. new york car insurance quote)(i.e. new york car insurance quote)

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Keyword ToolsKeyword ToolsKeyword ToolsKeyword Tools

•• KW Browse (tutorial)KW Browse (tutorial)•• Wordtracker (tutorial)Wordtracker (tutorial)Wordtracker (tutorial)Wordtracker (tutorial)•• Keyword Elite (tutorial)Keyword Elite (tutorial)

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Negative QualifiersNegative QualifiersNegative QualifiersNegative Qualifiers

•• Geo LocationGeo Location•• AgeAgeAgeAge•• Price (especially for incentivized offers)Price (especially for incentivized offers)

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Writing Your Ad ListingsWriting Your Ad ListingsWriting Your Ad ListingsWriting Your Ad Listings

•• HeadlinesHeadlines•• BenefitsBenefitsBenefitsBenefits•• Call To ActionCall To Action•• SalesLetterHeadlines comSalesLetterHeadlines com•• SalesLetterHeadlines.comSalesLetterHeadlines.com•• Refer to handoutRefer to handout

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Dominating Google AdwordsDominating Google Adwords

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Introduction to Google AdwordsIntroduction to Google AdwordsIntroduction to Google AdwordsIntroduction to Google Adwords

•• KeywordKeyword--Targeted versus Site Targeted Targeted versus Site Targeted •• Understanding Google’s Keyword Matching Understanding Google’s Keyword Matching

Options Options •• How To Generate A Natural High ClickHow To Generate A Natural High Click--

Thru Rate Thru Rate •• Structure of Your Ad Campaigns Structure of Your Ad Campaigns •• The Google Quality Score The Google Quality Score •• No Pop Up Windows on landing pagesNo Pop Up Windows on landing pages

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Google Quality ScoreGoogle Quality ScoreGoogle Quality ScoreGoogle Quality Score

1.1. ClickClick--thruthru RateRate (CTR)(CTR)2.2. AdAd TextText2.2. AdAd TextText3.3. HistoricalHistorical KeywordKeyword PerformancePerformance44 LandingLanding PagePage4.4. LandingLanding PagePage5.5. WebWeb SiteSite TheThe LandingLanding PagePage IsIs ResidingResiding

OOOnOn

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Google Keyword OptionsGoogle Keyword OptionsGoogle Keyword OptionsGoogle Keyword Options

•• Exact (in brackets)Exact (in brackets)•• Phrase (in quotes)Phrase (in quotes)Phrase (in quotes)Phrase (in quotes)•• BroadBroad•• Negative KeywordNegative Keyword•• Negative KeywordNegative Keyword•• Google has a keyword research toolGoogle has a keyword research tool•• www.keywordsmaker.comwww.keywordsmaker.com

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Writing Your Google AdwordsWriting Your Google AdwordsWriting Your Google AdwordsWriting Your Google Adwords

•• Headline (25 characters)Headline (25 characters)•• First Line (35 characters)First Line (35 characters)First Line (35 characters)First Line (35 characters)•• Second Line (35 characters)Second Line (35 characters)•• Display URL (35 characters)Display URL (35 characters)•• Display URL (35 characters)Display URL (35 characters)•• Destination URLDestination URL

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Dynamic Keyword InsertionDynamic Keyword InsertionDynamic Keyword InsertionDynamic Keyword Insertion

•• {Keyword: Headline}{Keyword: Headline}•• Test and trackTest and trackTest and trackTest and track

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Display URLDisplay URLDisplay URLDisplay URL

•• Title case for the domain nameTitle case for the domain name•• Test with “www.” And withoutTest with “www.” And withoutTest with www. And withoutTest with www. And without•• wwwwww--cnn.com (trick)cnn.com (trick)•• Nameboy comNameboy com•• Nameboy.comNameboy.com

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Search Versus ContentSearch Versus ContentSearch Versus ContentSearch Versus Content

•• Always test the content networkAlways test the content network•• Sometimes pulls better than searchSometimes pulls better than searchSometimes pulls better than searchSometimes pulls better than search•• (ifsearch:code1}{ifcontent:code2}(ifsearch:code1}{ifcontent:code2}•• Ability to bid separately on search andAbility to bid separately on search and•• Ability to bid separately on search and Ability to bid separately on search and

content networkcontent network

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Content NetworkContent NetworkContent NetworkContent Network

•• Don’t delete your old ad until new ad has Don’t delete your old ad until new ad has been approved or you will lose traffic!been approved or you will lose traffic!

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Individual KeywordsIndividual KeywordsIndividual KeywordsIndividual Keywords

•• Ability to give a unique URLAbility to give a unique URL•• Ability to give a unique bidAbility to give a unique bidAbility to give a unique bidAbility to give a unique bid

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SplitSplit testingtestingSplitSplit--testingtesting

•• Always set up two ads within each ad Always set up two ads within each ad group to testgroup to test

•• Run for up to 100 clicks each for accurate Run for up to 100 clicks each for accurate resultsresultsesu tsesu ts

•• For best results look at lead conversionsFor best results look at lead conversions•• Find balance between CTR and leadsFind balance between CTR and leads•• Find balance between CTR and leadsFind balance between CTR and leads•• Turn ad serving to “rotating on”Turn ad serving to “rotating on”

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BudgetsBudgetsBudgetsBudgets

•• Cap your daily budget for testingCap your daily budget for testing•• Turn delivery method to “accelerated” toTurn delivery method to “accelerated” toTurn delivery method to accelerated to Turn delivery method to accelerated to

get faster resultsget faster results

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Google SlapGoogle SlapGoogle SlapGoogle Slap

•• Look for advertisers to create sites that Look for advertisers to create sites that look like organic resultslook like organic results

•• Add quality contentAdd quality content•• Add contact us about us and privacyAdd contact us about us and privacy•• Add contact us, about us and privacy Add contact us, about us and privacy

policypolicy•• Add inbound and outbound linksAdd inbound and outbound links•• Add inbound and outbound linksAdd inbound and outbound links•• Look for alternative sources of trafficLook for alternative sources of traffic

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Dominating MSN AdCenterDominating MSN AdCenter

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Using MSN SearchUsing MSN SearchUsing MSN SearchUsing MSN Search

•• Similar to GoogleSimilar to Google•• Set up campaigns and “orders”Set up campaigns and “orders”Set up campaigns and ordersSet up campaigns and orders•• Bids are not as high as GoogleBids are not as high as Google•• GeoGeo target to your choicetarget to your choice•• GeoGeo--target to your choicetarget to your choice•• SplitSplit--testing featuretesting feature•• Ads start showing periodically (auto) and Ads start showing periodically (auto) and

fully after editor reviewfully after editor review

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Using MSN SearchUsing MSN SearchUsing MSN SearchUsing MSN Search

Your ad placement is based onYour ad placement is based on

Bid x CTR x Relevance x Other FactorsBid x CTR x Relevance x Other Factors

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MSN Keyword OptionsMSN Keyword OptionsMSN Keyword OptionsMSN Keyword Options

•• ExactExact•• PhrasePhrasePhrasePhrase•• BroadBroad•• ExcludedExcluded•• ExcludedExcluded•• MSN has built in keyword search toolMSN has built in keyword search tool

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MSN FeaturesMSN FeaturesMSN FeaturesMSN Features

•• Dynamic Text {keyword}Dynamic Text {keyword}•• Parameters {param2}Parameters {param2}Parameters {param2}Parameters {param2}

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MSN TargetingMSN TargetingMSN TargetingMSN Targeting

•• Age (pay premium)Age (pay premium)•• Gender (pay premium)Gender (pay premium)Gender (pay premium)Gender (pay premium)•• CountryCountry•• Time of DayTime of Day•• Time of DayTime of Day

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h S hh S hDominating Yahoo SearchDominating Yahoo Search

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Using Yahoo SearchUsing Yahoo SearchUsing Yahoo SearchUsing Yahoo Search

•• Traditional pay per click search engineTraditional pay per click search engine•• Money talks on YahooMoney talks on YahooMoney talks on YahooMoney talks on Yahoo•• Human editors review your adsHuman editors review your ads•• You are not allowed to directly link to yourYou are not allowed to directly link to your•• You are not allowed to directly link to your You are not allowed to directly link to your

CPA offers.CPA offers.N d l diN d l di•• Need to create landing pagesNeed to create landing pages

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Using Yahoo SearchUsing Yahoo SearchUsing Yahoo SearchUsing Yahoo Search

•• Set up categories for each CPA offerSet up categories for each CPA offer•• Minimum bid should always be $0.11Minimum bid should always be $0.11Minimum bid should always be $0.11Minimum bid should always be $0.11•• Age dictates the winner for duplicate bidsAge dictates the winner for duplicate bids•• Yahoo keyword click factorYahoo keyword click factor•• Yahoo keyword click factorYahoo keyword click factor•• Select excluded keywords for qualifyingSelect excluded keywords for qualifying•• Extort Tactic (Reese call is “bully tactic”)Extort Tactic (Reese call is “bully tactic”)•• Leave bids on “Auto” to extortLeave bids on “Auto” to extort

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Yahoo Keyword OptionsYahoo Keyword OptionsYahoo Keyword OptionsYahoo Keyword Options

•• StandardStandard•• PhrasePhrasePhrasePhrase•• BroadBroad•• Excluded KeywordsExcluded Keywords•• Excluded KeywordsExcluded Keywords•• Yahoo has built in keyword research toolYahoo has built in keyword research tool

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Writing Your Yahoo AdWriting Your Yahoo AdWriting Your Yahoo AdWriting Your Yahoo Ad

•• Headline (40 characters)Headline (40 characters)•• Body Description (190/70 characters)Body Description (190/70 characters)Body Description (190/70 characters)Body Description (190/70 characters)•• URL URL •• Use keywords in your headline and adUse keywords in your headline and ad•• Use keywords in your headline and ad Use keywords in your headline and ad

copy as they get boldedcopy as they get boldedS i ki URL f hS i ki URL f h•• Set up unique tracking URLs for each Set up unique tracking URLs for each keywordkeyword

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Dominating Other PPCSE’sDominating Other PPCSE’s

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Looksmart comLooksmart comLooksmart.comLooksmart.com

•• Great ROIGreat ROI•• Reviewed within hoursReviewed within hoursReviewed within hoursReviewed within hours•• Limited competition and low bidsLimited competition and low bids

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7Search com7Search com7Search.com7Search.com

•• Hit and MissHit and Miss•• No GEO targetingNo GEO targetingNo GEO targetingNo GEO targeting•• Click fraud can be a problemClick fraud can be a problem

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Ask comAsk comAsk.comAsk.com

•• Hit and missHit and miss•• No GEO targetingNo GEO targetingNo GEO targetingNo GEO targeting•• Bill ahead of timeBill ahead of time

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GoClick comGoClick comGoClick.comGoClick.com

•• Hit and missHit and miss•• Geo targeting avaiableGeo targeting avaiableGeo targeting avaiableGeo targeting avaiable•• Poor reportingPoor reporting•• Click fraud can be a problemClick fraud can be a problem•• Click fraud can be a problemClick fraud can be a problem

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Adbrite comAdbrite comAdbrite.comAdbrite.com

•• Not a PPC search engineNot a PPC search engine•• Buy clicks from targeted web sitesBuy clicks from targeted web sitesBuy clicks from targeted web sitesBuy clicks from targeted web sites

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HaveTraffic comHaveTraffic comHaveTraffic.comHaveTraffic.com

•• Not a PPC search engineNot a PPC search engine•• Traffic is slowTraffic is slowTraffic is slowTraffic is slow•• Good ROIGood ROI

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OthersOthersOthersOthers

•• Enhance.comEnhance.com•• Kanoodle.comKanoodle.comKanoodle.comKanoodle.com•• GenieKnows.comGenieKnows.com

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Click FraudClick FraudClick FraudClick Fraud

•• Huge problem and rampant on smaller Huge problem and rampant on smaller PPC search enginesPPC search engines

•• Not so much as issue with Google and Not so much as issue with Google and MSN because higher CTR compensatesMSN because higher CTR compensatesS because g e C co pe satesS because g e C co pe sates

•• Watch and track conversions dailyWatch and track conversions daily

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PPCSE’s To AvoidPPCSE’s To AvoidPPCSE s To AvoidPPCSE s To Avoid

•• Miva.comMiva.com•• RevenueFeed.comRevenueFeed.comRevenueFeed.comRevenueFeed.com•• Xuppa.comXuppa.com

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Testing and TrackingTesting and TrackingTesting and TrackingTesting and Tracking

•• Excel spreadsheets to test and track at Excel spreadsheets to test and track at macro and micro levelsmacro and micro levels

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The “Workhorse” MethodThe “Workhorse” MethodThe Workhorse MethodThe Workhorse Method

•• Iceberg analogyIceberg analogy•• Backend can be more lucrative than theBackend can be more lucrative than theBackend can be more lucrative than the Backend can be more lucrative than the

frontendfrontend•• Build an optBuild an opt--in list and promote relatedin list and promote related•• Build an optBuild an opt in list and promote related in list and promote related

CPA offers on complete autopilotCPA offers on complete autopilot

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“Workhorse” Method Cont’d“Workhorse” Method Cont’dWorkhorse Method Cont dWorkhorse Method Cont d

•• Gives you ability to compete against high Gives you ability to compete against high biddersbidders

•• Additional revenue streamsAdditional revenue streams–– AdsenseAdsenseAdsense Adsense –– Clickbank productsClickbank products–– Hit your list with all the traditional IM tacticsHit your list with all the traditional IM tacticsHit your list with all the traditional IM tactics Hit your list with all the traditional IM tactics

(i.e. one(i.e. one--time offer, upsell, etc…)time offer, upsell, etc…)

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Step 1Step 1 Find Related OffersFind Related OffersStep 1 Step 1 –– Find Related OffersFind Related Offers

•• Many different companies offer the same Many different companies offer the same thing (i.e. free ipod, dating, etc.)thing (i.e. free ipod, dating, etc.)

•• Build a theme around these offersBuild a theme around these offers

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Step 2Step 2 Register A DomainRegister A DomainStep 2 Step 2 –– Register A DomainRegister A Domain

•• Nameboy.com gives good suggestionsNameboy.com gives good suggestions•• Get a reliable web hosterGet a reliable web hosterGet a reliable web hosterGet a reliable web hoster

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Step 3Step 3 Autoresponder ServiceAutoresponder ServiceStep 3 Step 3 –– Autoresponder ServiceAutoresponder Service

•• Aweber or GetresponseAweber or Getresponse•• Provide unlimited follow up messagesProvide unlimited follow up messagesProvide unlimited follow up messagesProvide unlimited follow up messages•• ClickClick--thru tracking abilitythru tracking ability

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Step 4Step 4 Create a Landing PageCreate a Landing PageStep 4 Step 4 –– Create a Landing PageCreate a Landing Page

•• Promote two front end offers on this pagePromote two front end offers on this page•• OptOpt--In Box on your web page for leadIn Box on your web page for leadOptOpt In Box on your web page for lead In Box on your web page for lead

capturecapture•• Develop HTML skillsDevelop HTML skills•• Develop HTML skillsDevelop HTML skills•• Outsource on Elance.com or Guru.comOutsource on Elance.com or Guru.com

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Free Diaper ExampleFree Diaper Examplep pp p

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Step 5Step 5 Create An Pop Up BoxCreate An Pop Up BoxStep 5 Step 5 –– Create An Pop Up BoxCreate An Pop Up Box

•• Use it to promote a 3Use it to promote a 3rdrd offeroffer•• Can be used to grab the optCan be used to grab the opt--ininCan be used to grab the optCan be used to grab the opt inin•• Use an unblockable pop up windowUse an unblockable pop up window•• Impact Pop UpsImpact Pop Ups•• Impact Pop UpsImpact Pop Ups

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Pop Up ExamplePop Up Example

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Step 6Step 6 Thank You PageThank You PageStep 6 Step 6 –– Thank You PageThank You Page

•• Always use double optAlways use double opt--inin•• Give clear instructions on how to confirmGive clear instructions on how to confirmGive clear instructions on how to confirm Give clear instructions on how to confirm

on to your liston to your list•• Sneaky Aweber trickSneaky Aweber trick•• Sneaky Aweber trickSneaky Aweber trick

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Step 7Step 7 Build Your OneBuild Your One time Offertime OfferStep 7 Step 7 –– Build Your OneBuild Your One--time Offertime Offer

•• Prospect is already hotProspect is already hot•• Place a related offer and tell them theyPlace a related offer and tell them theyPlace a related offer and tell them they Place a related offer and tell them they

will only see it oncewill only see it once•• Don’t show again to maintain credibilityDon’t show again to maintain credibility•• Don t show again to maintain credibilityDon t show again to maintain credibility•• Write down you no spam policyWrite down you no spam policy

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Thank You Page ExampleThank You Page Examplea ou age a p ea ou age a p e

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Building The Backend One Message At A TimeBuilding The Backend One Message At A Time

•• Build a number of messages promoting Build a number of messages promoting related offersrelated offersrelated offersrelated offers

•• Tell a storyTell a story•• Email Promos SecretsEmail Promos Secrets•• Measure clickMeasure click--thrus and conversionsthrus and conversionseasu e c ceasu e c c t us a d co e s o st us a d co e s o s•• Mask your affiliate linksMask your affiliate links•• Do a recapDo a recap REMIND THEMREMIND THEM•• Do a recap Do a recap –– REMIND THEMREMIND THEM

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The Process FlowThe Process Flow

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Calculating The LifeCalculating The Life time Valuetime ValueCalculating The LifeCalculating The Life--time Valuetime Value

•• Allows you to determine how much a Allows you to determine how much a visitor is worth to youvisitor is worth to you

•• Allows you to increase your bids and Allows you to increase your bids and compete for more trafficcompete for more trafficco pete o o e t a cco pete o o e t a c

•• Never ending residual valueNever ending residual value

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The “PeekThe “Peek aa Boo” MethodBoo” MethodThe PeekThe Peek--aa--Boo MethodBoo Method

•• Make additional profits with popMake additional profits with pop--undersunders•• Use when sending readers to content forUse when sending readers to content forUse when sending readers to content for Use when sending readers to content for

relationship buildingrelationship building•• Can be used during the “loner” methodCan be used during the “loner” method•• Can be used during the loner method Can be used during the loner method

with PPCSE’s that allow pop upswith PPCSE’s that allow pop ups

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Other Tips and TricksOther Tips and TricksOther Tips and TricksOther Tips and Tricks

•• Cash Flow AnalysisCash Flow Analysis•• Traffic Broker More Than One OfferTraffic Broker More Than One OfferTraffic Broker More Than One OfferTraffic Broker More Than One Offer•• Build A Relationship with your ManagerBuild A Relationship with your Manager•• Outsource Tedious TasksOutsource Tedious Tasks•• Outsource Tedious TasksOutsource Tedious Tasks•• Credit Card Usage and RewardsCredit Card Usage and Rewards•• Set Goals and VisionsSet Goals and Visions

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Cash Flow AnalysisCash Flow AnalysisCash Flow AnalysisCash Flow Analysis

•• Make sure you have room on your credit Make sure you have room on your credit card to ramp upcard to ramp up

•• Depends on appetite for riskDepends on appetite for risk•• Cash should go into more valuableCash should go into more valuable•• Cash should go into more valuable Cash should go into more valuable

campaignscampaigns

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Traffic Broker More than One OfferTraffic Broker More than One OfferTraffic Broker More than One OfferTraffic Broker More than One Offer

•• Treat your CPA offers like a stock portfolioTreat your CPA offers like a stock portfolio•• Offers come and goOffers come and goOffers come and goOffers come and go•• Need to keep your income stream steadyNeed to keep your income stream steady•• Diversify into different marketsDiversify into different markets•• Diversify into different marketsDiversify into different markets

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Build A Relationship w/ManagerBuild A Relationship w/ManagerBuild A Relationship w/ManagerBuild A Relationship w/Manager

•• Increase your payoutsIncrease your payouts•• Give you exclusive offersGive you exclusive offersGive you exclusive offersGive you exclusive offers•• Tell you best performing campaignsTell you best performing campaigns•• Save you TIME!Save you TIME!•• Save you TIME!Save you TIME!

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C l iC l iConclusionConclusion

•• Questions and AnswersQuestions and Answers•• Actions speak louder than wordsActions speak louder than wordsActions speak louder than wordsActions speak louder than words

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