gavin & ingrid mccoy present productpower! informatio n copyright gavin & ingrid mccoy @...
TRANSCRIPT
Gavin & Ingrid McCoy Present
ProductPower!
Information
Copyright Gavin & Ingrid McCoy @ 2011 - All rights reservedGavin & Ingrid McCoy OxfordMarketingAcademy
Are You Still Struggling?
Are You Still Waiting For A Breakthrough, and that
sudden moment of clarity. The one that makes
everything make sense.Sometimes we just look at what’s before us the wrong
wayWe make it far too
complicated.Gavin & Ingrid McCoy OxfordMarketingAcademy
We Need A Eureka Moment!
1. Hole in ground where you get water with bucket?
2. A viscous slippery liquid you put in car?
3. The general term for Red Meat that comes from cows?
4. The way Gavin’s fingers are joined together? ( as in catching a fish)
FIRST A FEW QUESTIONS TO ANSWER
Gavin & Ingrid McCoy OxfordMarketingAcademy
Correct Answers
HOOKEDBEEFOILWELL
Gavin & Ingrid McCoy OxfordMarketingAcademy
Please READ THE LIST...
As quickly as you can...top to bottom.Hooked BeefOilWell
.....and repeat, again, and again! Quickly
Gavin & Ingrid McCoy OxfordMarketingAcademy
It Makes No Sense...
Try the other way round....quickly as you can.
HOOKEDBEEFOILWELL
Gavin & Ingrid McCoy OxfordMarketingAcademy
Eureka!When You Have A Eureka
Moment...that’s what you say.
Well, Oil, Beef, Hooked!
Our presentation is about simple, uncomplicated Information Marketing..
Gavin & Ingrid McCoy OxfordMarketingAcademy
What You're About To Discover:
How You Can BecomeAn Information Publisher
And ACCELERATE Your Online Success
+
How To Choose Your NicheAnd Avoid Serious Information Overload
+
Tools and ResourcesHelp You To Put Everything Together In The Right
PlacesGavin & Ingrid McCoy
OxfordMarketingAcademy
We Did It …
Many Of Our Friends And Former Workmates
Are Doing It…
So Can YOU!
Gavin & Ingrid McCoy OxfordMarketingAcademy
A SIMPLE SYSTEMThe Principle of Successful Online Business
A. ProductB. WebsiteC. Traffic
Gavin & Ingrid McCoy OxfordMarketingAcademy
Develop A ProductInformation/Digital Products Can Be… 1. eBook, Nook, iPhone App or Kindle
2. Audio Recording – Such as Interview with Experts3. Video Recording 4. Software Program5. Password Protected Website 6. Paid Electronic Newsletter7. A Membership Site8. A Continuity Program
Anything That Can Be Delivered Online
Gavin & Ingrid McCoy OxfordMarketingAcademy
WHOLE WORLD MARKETING
Your Website Can Be Seen By ANYONE in The Whole World.
Your Products Can Be Delivered INSTANTLY
There Is No Stock, Storage Or Inventory To Pay For
You Collect Money IMMEDIATELY Into Your Bank Account
Gavin & Ingrid McCoy OxfordMarketingAcademy
BUT, BETTER THAN THAT...• The Kit Needed To Start Up Is Cheap
Or Free• Much Of The Information You Can
Publish, Is Already Dispersed Somewhere Online
• You Can See Who Is Searching Before You Waste Your Time Making Anything
• You Do Not Have To Be A Genius Gavin & Ingrid McCoy OxfordMarketingAcademy
Your OWN Products
Give You
Full Control
Gavin & Ingrid McCoy OxfordMarketingAcademy
Your Own ProductWhat Can I Sell on the Internet?
• What are you currently doing? 1. Can you offer what you are already selling over the Internet? 2. Can you develop some information/digital products base on what
you are currently working with?
• What are you good at? What is your expertise?It’s best to start with a product that you have expertise in.
Share Your KnowledgeWith The Rest Of The World!
The Internet makes it Possible and can be Hugely Profitable too!
Gavin & Ingrid McCoy OxfordMarketingAcademy
CASE HISTORIES. ORDINARY PEOPLE CREATING AND SELLING SIMPLE PRODUCTS
Get ready to meet.....• Ken• Jenn• Penny D• & Mrs M
Gavin & Ingrid McCoy OxfordMarketingAcademy
GIVE ME INFORMATION PLEASE
You Can Teach A Skill. Often Initially At Primer Level, and Then Take Your Customer To Successive Levels.
Solve A Problem. Make Something Easier.
Show Someone How To Save Time, Money, Effort, or How To Use A System or Master A New Skill
Gavin & Ingrid McCoy OxfordMarketingAcademy
DO YOU HAVE TO BE A GENIUS?No. You Just Have To Identify Some In-Demand
Information. ( That’s The Kind a Bunch Of Keen People Will Pay
For)If You Don’t Know, You Can Find Someone Who
Does, Or Use The Internet To Research It, Or Simply Pay Someone (Outsource) To Do All Of The Work.
SOMETIMES AN EXPERT LIVES NEXT DOOR TO YOU. Gavin & Ingrid McCoy
OxfordMarketingAcademy
Emilly & JennThis Young Couple Found Out That
Teen and PreTeen American Girls and Their Mums ( Moms) Like To Make Hair-bows.
Gavin & Ingrid McCoy OxfordMarketingAcademy
EUREKA MOMENT!
They wondered if there were any simple, instructional videos or workbooks?
They didn’t know how to make hair-bows, but they knew someone who did.
It’s their next door neighbour. Gavin & Ingrid McCoy OxfordMarketingAcademy
IS THERE A GOLDMINE NEXT DOOR TO YOU?
• What are your close family or friends good at?
– You could work with them to develop the products.
– They can provide you with the knowledge while you can help to market their knowledge to the world using Internet.
http://www.learnhowtomakebows.com/hairbows.html
Gavin & Ingrid McCoy OxfordMarketingAcademy
CAN YOU HELP US???
Pay The Neighbour A Fee ( Buy-Out Or JV)
Plan The ShootingPop Round With The Flip-Cam or Kodak
Zi8Shoot The LessonsA Simple Bit Of Editing. ( Top and
Tailing with Microsoft Movie Maker ) Gavin & Ingrid McCoy
OxfordMarketingAcademy
What’s Next?
Get The Words Of The Video Soundtrack Transcribed into a document. Use Open Office (Free) or Microsoft Office.
Edit it a bit. Then save as a PDF. That is your Manual.
Gavin & Ingrid McCoy OxfordMarketingAcademy
You Need A Simple Website
Buy A Domain That Matches Your Keywords. From GoDADDY costs about £7 PA. What would people search for if they wanted to learn this skill?
www.learnhowtomakebows.com
Get some hosting. I use HostGatorGavin & Ingrid McCoy
OxfordMarketingAcademy
BUILD A VIRTUAL SHOP-WINDOW
Use WordPress, it’s Free...
YOUR SHOP WINDOW IS YOUR WEBSITE(I USE WORDPRESS
BECAUSE IT IS FREE & EASY)
Here’s What They Did..
Gavin & Ingrid McCoy OxfordMarketingAcademy
WHO WANTS TO MAKE HAIRBOWS?
Gavin & Ingrid McCoy OxfordMarketingAcademy
Here’s What They Sell at $27
Gavin & Ingrid McCoy OxfordMarketingAcademy
THEY SELL AT LEAST....500 hair bow info sets every month at $27
That’s $13,500
Gavin & Ingrid McCoy OxfordMarketingAcademy
GOODBYE 9 TO 5
They have enough money coming in to give up the grind of normal work
They travel, have fun, and enjoy lifeThey follow their hearts and dreamsIt’s all made possible by information
publishingJust simple, in demand, niche products
Gavin & Ingrid McCoy OxfordMarketingAcademy
YOU CAN DO THE SAME
• There are millions of niches• Billions of potential customers• Billions of searches for information
every day• Billions of Pounds spent on digital
products• And unlimited opportunities
Gavin & Ingrid McCoy OxfordMarketingAcademy
SINCE THEN......They have expanded their craft
information product business....
• HOW TO MAKE CANDLES• HOW TO MAKE HAIRBOWS PART 2• HOW TO MAKE TUTUs
Gavin & Ingrid McCoy OxfordMarketingAcademy
MEET KEN....A Lovely Guy With A Keen Interest In Cooking and Food. His Mum Taught Him. He’s Not A TV
ChefHe’s Particularly Interested in Healthy
Food......So He Wrote A Cookbook
Gavin & Ingrid McCoy OxfordMarketingAcademy
YOU MIGHT BE THINKING...
Aren’t there are enough cookbooks already....
Nigella, Jamie, Gordon, Saturday Kitchen, Delia and even Heston
Blumenthal....
BUT FOOD COVERS MANY NICHES
Gavin & Ingrid McCoy OxfordMarketingAcademy
QUESTIONCan you think of a food, beginning with
the letter Q....
And it’s not Quince, Quorn or Quiche?
Gavin & Ingrid McCoy OxfordMarketingAcademy
KEY-NOIR
?Gavin & Ingrid McCoy
OxfordMarketingAcademy
What on earth is QUINOA
• a species of goosefoot (Chenopodium), is a grain-like crop grown primarily for its edible seeds. It is a pseudocereal rather than a true cereal, or grain, as it is not a member of the grass family. As a chenopod, quinoa is closely related to species such as beets, spinach, and tumbleweeds.
Gavin & Ingrid McCoy OxfordMarketingAcademy
DID HE SAY QUINOA?
Gavin & Ingrid McCoy OxfordMarketingAcademy
KEN HAS FOUND A NICHE FOR QUINOA COOKS...
A Little Book Of Recipes
So Far Sold 22,000 copies
Gavin & Ingrid McCoy OxfordMarketingAcademy
Finding Product IdeasWhat do you believe is popular these days?
What do you believe will become popular soon?
• What topics are hot on the TV News?
• What topics are hot on the Talkback Radio?
• What’s hot in the newspapers?
• What’s hot in the magazines?
• What are the popular topics people are talking about?
• What are the current trends?
• What are people searching for online?Gavin & Ingrid McCoy
OxfordMarketingAcademy
THERE’S MONEY IN THE NEWSKeeping CHICKENS is one of the UK’s
fastest growing HOBBIES.Might these 1,000s of people want to
BUY information About How To Start Keeping Chickens?
This could be YOUR NEST-EGGPRODUCTS SUCH AS.....
Gavin & Ingrid McCoy OxfordMarketingAcademy
No Jokes About Poultry Sums..
Gavin & Ingrid McCoy OxfordMarketingAcademy
Market ResearchThe potential of the products you intend to develop
• How many people are searching for the topics that are related you your products?
• How much competition does the market have for that product?• How many web sites are offering Free Content?
• How many web sites are selling the similar products?• How many web sites are bidding at Pay Per Click Search Engines?
Google.com
Yahoo.comYahoo Search Marketing
WordTracker.com
GoodKeywords.com
Gavin & Ingrid McCoy OxfordMarketingAcademy
MEET PENNY....
She Did A Google Search To Find Out If Anyone Was Looking For Info On Her Hobby.....
There Were Tons, In Every Country, and In Every Age Group. She Made Some Videos
And Set Up A Web Site........
Gavin & Ingrid McCoy OxfordMarketingAcademy
THEKNITTINGSITE.COM
Gavin & Ingrid McCoy OxfordMarketingAcademy
Here’s What Penny Sells
Gavin & Ingrid McCoy OxfordMarketingAcademy
Let Me introduce you to my lovely Wife.....Ingrid McCoy
Gavin & Ingrid McCoy OxfordMarketingAcademy
Ingy Was A Primary School Teacher For 35
Long Years!
Gavin & Ingrid McCoy OxfordMarketingAcademy
Born With Dislocated Hips
Ingy Has Undergone 6 Hip Replacement Operations!
We wondered how many other people were having these ops every year?
Someone once said.....“There’s money where there’s PAIN”
Gavin & Ingrid McCoy OxfordMarketingAcademy
1,000,000Hip Replacement
Procedures Worldwide Each Year
Gavin & Ingrid McCoy OxfordMarketingAcademy
Monthly “Hip Replacement” Searches On Google....
Gavin & Ingrid McCoy OxfordMarketingAcademy
If people were looking...
(365,000 searches per month)
Exactly what did they want to know?
And would they pay for answers provided in one place?
Gavin & Ingrid McCoy OxfordMarketingAcademy
OUR QUICK TIP
Find Out What Questions People Are Already Asking About In Your Chosen Topic
We Googled “HIP REPLACEMENT FAQs”
But You Can Do The SAME for any topic
We Got Hundreds Of Questions And Answers.......Gavin & Ingrid McCoy
OxfordMarketingAcademy
GOOGLE TO THE RESCUE
We Simply Typed In.....
HIP REPLACEMENT FAQs
Gavin & Ingrid McCoy OxfordMarketingAcademy
WE KNEW THESE WERE THE MOST ASKED QUESTIONS..
And we put a little time ( not too much ) into collating, consolidating, and re-writing the information. We also incorporated a little of ourselves.
AND PACKAGED IT ALL INTO A DIGITAL BOOK
Gavin & Ingrid McCoy OxfordMarketingAcademy
IT’S NOT A NOVEL, WAR & PEACE, OR HARRY
POTTER• Short or long, it’s quality that counts• Can be 10 pages, or up to 100• But never, 200, 300, 400 or even 800
pages.
Gavin & Ingrid McCoy OxfordMarketingAcademy
WE SORTED THEM OUT
• Ten FAQs a typical Punter Might ask• And Ten That An Expert Would Suggest
They Should Also Ask• The result was a full range of questions
From Novice To ProfessionalWE RE-WROTE THE QUESTIONS AND
ANSWERS TO MAKE THEM MORE FRIENDLY, LESS FORMAL
Gavin & Ingrid McCoy OxfordMarketingAcademy
FACT!Most people are too lazy to trawl
around the internet to find information in many different places, then filter it down into the right stuff. DO IT FOR THEM!
PUT IT ON A PLATE FOR THEM
Gavin & Ingrid McCoy OxfordMarketingAcademy
THE HIP REPLACEMENT BOOK
WWW.HIPREPLACEMENT BOOK.COMGavin & Ingrid McCoy OxfordMarketingAcademy
Digital Book Format Tips
• Set Page To A5 Paper, Not A4• Landscape, Not Portrait• Because It Is Going To Be Read On
Screen• 14 Point Scale• Verdana Font looks good• One A4 typed page yields 4 times as
many on A5 pages Gavin & Ingrid McCoy
OxfordMarketingAcademy
The Final Product
• Save As A PDF file• Microsoft Word, or the free Open
Office will save any document in this format
• Make 3D cover to use on your website
Gavin & Ingrid McCoy OxfordMarketingAcademy
WE BUILT A SIMPLE LITTLE WEBSITE
Gavin & Ingrid McCoy OxfordMarketingAcademy
Theme For A Dream
We Used WP Spire themeMade for internet marketersMakes sales, squeeze, & download
pages.
Gavin & Ingrid McCoy OxfordMarketingAcademy
www.creationspire.com
Gavin & Ingrid McCoy OxfordMarketingAcademy
YOU NEED ONLY 4 PAGES
1. A Squeeze or Opt In Page. To collect names and email
2. A Sales Page. Telling You The BENEFITS! It’s Also Where You Click To BUY.
3. A Preview Page. Where You Can Read Or Download The First Chapter
4. A Secret Thank You Page. Where You Download Your Whole Digital Book After Paying
THERE ARE NO NAVIGATION BUTTONS!
Gavin & Ingrid McCoy OxfordMarketingAcademy
THE MOST IMPORTANT BUTTON
Is Your PAYPAL BUTTON.The PP account is free.Once configured, this little button
directs your buyer to the payment page, then once the money is paid...forwards your customer to...the hidden thank you or download page.
Gavin & Ingrid McCoy OxfordMarketingAcademy
IT WORKS AUTOMATICALLY
You Just Set And FORGET
• It Sells The Product• It collects contact details• It Takes The Payment• It Delivers The ProductGavin & Ingrid McCoy
OxfordMarketingAcademy
You May Be Thinking You Couldn’t Build A Website
• Nor Could We• HTML, and that CODE stuff means
nothing• I still know nothing about it....• But today I can buy a great domain
name• Get a hosting account• And build a site in an hour. I now
have about 100 ticking away.Gavin & Ingrid McCoy
OxfordMarketingAcademy
YOU NEED TO KNOW HOW SIMPLE IT IS
TOO• In the next session Peter Twist is going to show you how
• WORDPRESS has meant that you easily can build a beautiful, streamlined, money making website
• The cost of all of this is TINY• You have a shop window to the whole
world
Gavin & Ingrid McCoy OxfordMarketingAcademy
OK BUT HOW DO WE GET ...........VISITORS?
We Used Free Tools
YOUTUBEGavin & Ingrid McCoy
OxfordMarketingAcademy
6 Little Videos On YouTube
We bought a Kodak Z i 8 camera.... £70
Used Windows PowerPoint FREEUsed Windows Movie Maker FREEUsed Animoto FREEUsed YouTube FREE
Gavin & Ingrid McCoy OxfordMarketingAcademy
We Later Searched Google Videos
42% of all searches are now for videosIn just a few days we got top 3
positions for these terms Hip replacement advice, information,
expert, veteran and bookThat advantage in driving traffic was
FREE
Gavin & Ingrid McCoy OxfordMarketingAcademy
Hip Replacement Info
Gavin & Ingrid McCoy OxfordMarketingAcademy
Hip Replacement Advice
Gavin & Ingrid McCoy OxfordMarketingAcademy
Hip Replacement Information
Gavin & Ingrid McCoy OxfordMarketingAcademy
Hip Replacement Veteran
Gavin & Ingrid McCoy OxfordMarketingAcademy
Hip Replacement Book
Gavin & Ingrid McCoy OxfordMarketingAcademy
SELLING LIKE HOT CAKES
• SELLING ABOUT 10 to 15 PER DAY. • NEARLY 8,000 IN 18 MONTHS• CURRENT PRICE $27 USD• UK POPULATION 50,000,000• USA POPULATION 300,000,000
Gavin & Ingrid McCoy OxfordMarketingAcademy
Kindle With A Twist
Encouraged by early success we bought Peter Twist’s Kindle publishing course.
Here’s our Affirmation Power Book
Gavin & Ingrid McCoy OxfordMarketingAcademy
It took 7 days to get it on Kindle...We love The Law of Attraction..
We Published AFFIRMATION POWER on Amazon kindle
Gavin & Ingrid McCoy OxfordMarketingAcademy
IT’S EASY TO DOONLINE
You can self publish digital products from one laptop
You work hard to set it upThen sit back, and create moreBut some people still love physical
products like Books, CDs or DVDs
Gavin & Ingrid McCoy OxfordMarketingAcademy
OFFLINE• Because Making
and Fulfilling Physical Products Has Never Been
EASIER
• KUNAKI.COM Audio CDs, Data
Disks and DVDs• LULU.COM Workbooks,
Printed Files, Books and Manuals
Gavin & Ingrid McCoy OxfordMarketingAcademy
With More Info Products Coming
Gavin & Ingrid McCoy OxfordMarketingAcademy
Website2.1 Domain & Hosting
GoDaddyHostgator.com
2.2 Build Your WebsiteWordpress.com
Use Profits Theme, Spire Theme or Optimize Press
2.3 Accept Payment OnlinePayPal.com
ClickBank.com
Gavin & Ingrid McCoy OxfordMarketingAcademy
START RIGHT NOW
The People In This Presentation Took
Action
Gavin & Ingrid McCoy OxfordMarketingAcademy