Campaigning Gavin

Newsom for California Through

By:RobertoAraujo

Facts on Digg

  75% of the stories make it to the front page within the first 12 hours. Less than 5% of the stories make it

to the front page after 24 hours of

being posted.

 89% of its users are from the US, followed by many other English

speaking countries

 Digg has an average of 35

million viewers every day

 No politician or celebrity have, until

now, been able to effectively use Digg as

a campaigning tool

Realities on Digg

 Friend’s lists (VERY IMPORTANT)

Your friends will be the first ones to take care of your submissions

“Theimportanceofbeingoneofthefirstonetodiggastoryistheexposure,everyonewhowilllook

atthatstorywillseeandfamiliarizewiththesubmi>er's

pictureandbelikelytoexplorehis/herprofile.”(morefriends)

visibility

Realities on Digg

  Digg your friends

stories. Try to comment first on

stories you think will hit

the front page, this increases exposure & increases chances of acquiring friends.

Realities on Digg

 Add anyone who dugg our

stories as our friend. If they check their “befriended” tab they’ll

probably add us too. This works well with newer users who have less friends. Make them feel

wanted

Realities on Digg

  Tobeonthetopofthediggers,youneedtobeontopofthings…•  HavingaRSSFeedorAlertandconstantlysearching@gavinnewsomor

GavinNewsomtoseewhatthelatestnewsare.

Why should Gavin Newsom Digg?

 Capability to invite FB friends is very

valuable tool

FB GN friends = 54 thou. 1% = 540 potential (mutual friends) 10% = 54 potential potential votes

Why should Gavin Newsom Digg?

Great Public Relations tool

 Ifwegetenoughfriendswhoregularlyduggourstories,ournamewillbepromotedfarther.

 StoriesattheiroriginalsitemayhaveaDIGGcountwidgetnexttoit.IfGNsubmiDedthatstory,diggerwillredirectedtoourDiggaccount.

 Diggisgreen,localandselecEve

 GNDiggwillbeahostforGNrelatednews

 Wewillbeabletoseewhatpeoplethinkoncertainspecifictopics(comments)

Digg Tools

•  Diggtoolsavailable:– Neaveru:showsstaEcEcsaboutfrienddiggsandcomments.

– DiggstaEsEcs:amongmanystats,willtellyouwhichfriendhaveduggatleast10ofmysubmissionsandwhichnot.Also,whichuserintheDiggcommunity(otherthanmyfriends)havedugg5ormoreofmysubmissions.

– SocialBlade:showstrend(daily,montly,weekly)ofdiggs,comments,%offriend’sdiggs,graphsandmyownnumbersofstoriesdugged.

Conclusion

 DiggwillbeanothergreatGNPRtool MoreandmorepeoplearelookingintoDigg(35millionaday)

 GreatJournalismmaterialresource

 NeverbeeneffecEvelyused(Obama,Richardson)

 DiggwidgetsalloverGNsocialmedia

Testing

– Linking Gmail/Facebook or any friends. (GN: FB invite friends for new Digg accnt. Opened)

• Very important to find those reliable friends.

•  Reliable friends = DIGGS!!! •  + Diggs = + exposure

What this means…

•  Why one digg per hour:

–  Friends list (exposure) –  Digging friends (hoping for return favor) –  Commenting on Friend’s Diggs –  Story was timely and posted quickly

•  Who is rcaroman?

•  New user (been a user for only a day) •  What is he looking for? •  Any digging history? •  Any mutual friends?

•  Conclusion:

•  Rcaroman in spite of it all got one digg per hour •  Hardly seen– GN digg account highest digg story have 12 diggs (from a vid. 4/28/09

Testing

•  Step One: Open a Digg account – Rcaroman- Opened Wednesday 6/24/09

•  Step two: Adding Friends – Picked up friends from: gmail, hotmail. Link it to my Facebook (ended up with 6 close friends on digg)

•  Step Three:Posting a digg – Gavin Newsom: A Model for Universal Health Care Coverage – 15 diggs/15 first hours

End

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